The Smartest Amazon Seller SmartScout

Scott is joined by Jed Rawson, CEO of Pirawna, who shares a gripping tale of intrigue and perseverance in the face of adversity.
 
Jed recounts a recent incident where his team encountered stolen goods being sold on Amazon, totaling a staggering $4 million in inventory. Through meticulous investigation and collaboration with law enforcement, they uncovered an organized crime operation responsible for potentially $50-100 million in stolen goods.

Amazon's swift response led to the shutdown of several accounts linked to the illegal activity, marking one of their largest takedowns of fraudulent sellers to date.

Jed discusses supply chain security measures, emphasizing the importance of GPS tracking containers and verifying driver identities. He also highlights Pi Agency's success in assisting brands to exit for significant sums, driven by strategies informed by past failures and focused on long-term trends.

Episode Notes:

00:13 - Jed Rawson Introduction
01:23 - Mafia on Amazon
04:00 - BuyBox Hijacked
06:25 - Genesis of SmartScout
07:00 - Stolen Inventory Investigation
11:50 - Law Enforcement and Takedown Operations
14:40 - Learning from Amazon Escalations
16:10 - Organized Criminal Operation and Impact on Brands
21:15 - Precautions and Preventive Measures
27:40 - Brand Exits

LinkedIn: www.linkedin.com/company/pirawna/ 
Website: https://www.pirawna.com/

Related Post: The Amazon Appeals Dilemma: DIY or Delegate

Steven Pope from My Amazon Guy discusses strategies for profiting on Amazon. With over a decade of experience, Steven shares insights on navigating challenges and evolving business models.

He covers topics such as brand registry loss, retail arbitrage, and mitigating compliance risks. Emphasizing the importance of learning from setbacks, Steven provides actionable advice for sellers to enhance their success on Amazon.

Episode Notes:

00:23 - Steven Pope Introduction
03:44 - Starting an Agency
06:18 - Amazon Account Suspension Policy
12:50 - White Hat vs. Black Hat
13:55 - Brand Registry Process
15:40 - Scaling and Prep
16:37 - Mixing Retail Arbitrage and Wholesale
19:34 - Succeeding Using SmartScout
19:48 - Finding your Zone of Genius
21:51 - Mistakes and Regrets
25:23 - Inventory Manager for Amazon
27:53 - SmartScout Trial
29:14 - Reselling Compliance Risk
30:30 - Hijackers, Black Hat Tactics, Stolen Goods
31:50 - Improving Click-Through Rate

“Images are for people and copy is for robots” - Steven

LinkedIn: linkedin.com/in/steven-pope
Website: myamazonguy.com | myrefundguy.com
YouTube: youtube.com/myamazonguy


Related Post: Amazon PPC Optimization: Tips for More Clicks and Conversions

Scott shares his insights on recent happenings in the Amazon space, including standout companies such as AdGrantsGenie, AIA Assets, Deltologic, and a personal story highlighting the challenges sellers face.
 
Episode notes:
 
01:10 - AIA Assets
03:00 - AdGrantsGenie
04:00 - Deltologic
04:40 - Connected Commerce Council
05:25 - Junglytics
06:10 - Scott’s Best Amazon Story

Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads

Scott Needham, accompanied by e-commerce expert Sabir Semerkant, dives deep into the ever-evolving world of online commerce.

With over 25 years of experience, Sabir shares invaluable insights, including his unique “8-D Method" for business growth, honed through ventures such as revitalizing Vitamin Shoppe's website from bankruptcy to success.

The discussion covers crucial aspects such as optimizing website performance, strategic pricing, and the importance of cohesive team dynamics, emphasizing the significance of adapting to AI advancements and focusing on revenue per session rather than traditional conversion rates.

Episode notes:

00:15 - Sabir Semerkant Introduction
02:05 - Sabir’s Background
03:55 - Good and Bad Information
04:40 - Vitamin Shoppe
05:15 - Test, Learn, and Optimize
07:05 - Ecommerce is a Mix of Different Practices
08:00 - Co-founding VaynerCommerce
10:20 - How Sabir Met Gary V.
13:50 - 8-D Method
14:55 - Performance Optimzation
18:40 - Consumer Attention Span
23:20 - Premium Pricing
25:25 - Product Positioning and Brand Building
29:40 - Story Telling
32:50 - Customer UX
35:20 - Retargetting and Remarketing
40:20 - Logistics


LinkedIn:
linkedin.com/in/sabirsemerkant

Websites:
growthbysabir.com/workshop/
growthbysabir.com (GROWTH by Sabir)
growthbysabir.com/liveshow (#ThisWeekWithSabir Live) medium.com/worklifebalancebysabir (#WorkLifeBalanceBySab)

Related Post: Pricing Strategies for Wholesale Sellers on Amazon

Scott interviews Tarik, the founder of M19, an advertising technology tool for Amazon sellers. They discuss various topics related to advertising on Amazon, including organic rank awareness, retail data awareness, inventory awareness, and variation advertising.
 
Tarik shares insights into how M19 helps sellers optimize their advertising campaigns and make data-driven decisions. He also discusses the importance of conversion rate and how it can impact advertising costs.
 
Overall, the conversation provides valuable information for Amazon sellers looking to improve their advertising strategies.

Episode Notes:
 
00:35 - Introduction and Background
02:00 - Building M19 and Getting Customers
05:30 - Organic Rank Awareness
08:47  - Checking rankings
12:18  - Inventory Awareness
14:45 - Advertising Awareness
19:15 - Conversion Data
22:54 - Marketplace Preferences
24:17 - How to Reach M19
 
LinkedIn: linkedin.com/in/berradatarik

Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads

Scott Needham interviews Michael, the CEO and founder of SellCord, a Walmart agency. They discuss the growth and success of Walmart as an e-commerce platform, the reasons for brands to work with Walmart, and the opportunities for success in different categories.
 
Michael shares insights on achieving category success on Walmart, optimizing listings, and using Walmart Fulfillment Services (WFS). He also discusses Walmart's future and its competition with Amazon.

Episode Notes:
 
00:30 -  Introduction and Evolution of Walmart E-commerce
02:23 - Michael's Insights on Walmart in 2023
03:56 -  Launching and Succeeding on Walmart
04:03 - Understanding Walmart’s Style Guides and Listing Optimization
06:14 - Brand Success Stories and Strategies on Walmart
07:40 - The Journey from Online Marketplace to In-Store Presence
15:38 - Future Prospects for Walmart as an Online Marketplace
18:09 - Key Tactics for Optimizing Walmart Listings
19:50 - Walmart Tools and Data Utilization Strategies
20:38 - Understanding and Leveraging Walmart Fulfillment Services (WFS)
 
Website: https://www.sellcord.co/
LinkedIn: https://www.linkedin.com/in/michael-lebhar/