Episode 2: Nick Larkworthy, Head of Innovation, New Markets & Experiences for Guinness in Africa

On this episode we are delighted to welcome Nick Larkworthy, Head of Innovation, New Markets and Experiences for Guinness in Africa. Neil and Nick look back at our award-winning campaign, The Flavour Rooms, a multi-sensory experience that got people to feel Guinness for the first time. Executed in Nigeria, the second biggest market for Guinness in the world, The Flavour Rooms represented a huge leap forward for immersive experiential in Africa. Tune in to find out how we executed such a campaign in the vibrant city that is Lagos.