5 min
#Episode 25 | What is representation & why it matters? By Stephanie Prior SBT AUDIO
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- Business News
Within the last 18 months, we have seen a range of organisations consider ways in which they can enhance representation through people, processes and procedures.
However sometimes it is questionable as to how many have fully grasped what this actually entails and how to make changes that support growth, strong leadership and innovation. Many businesses may struggle to know where to start…
What is representation?
According to Google’s dictionary, ‘representation’ is, “the description or portrayal of someone or something in a particular way.” Systems of representation are used by people to organise the world through signs, symbols, languages, cultures and characters.
But for leading Media & Cultural Studies Professor, Stuart Hall, representation goes a little further. Hall describes representation an event, which takes place when someone takes information and presents it to you. However depending on who is representing, will provide different meaning to what is being represented. Therefore, what makes representation meaningful is dependent on how and who is represented.
Representation has always been of interest to me. As a mixed raced young girl growing up in Sussex during the nineties, I experienced a range of challenges due to a lack of representation. As a result, I would regularly question my identity and what this meant to others. Why was there few people like me on TV? Why were Bond Girls never black? Why is Scary Spice ‘scary’? Why is blackness not embraced in commercial beauty and fashion?
These questions were brought on by narratives that were being presented (or not being presented) in the media, at school and other external forces. In many ways a lack of representation in marketing adverts and media spurred me on to promote inclusion and diversity in a personal and professional level. Although at times it has taken a lot of confidence building and personal development to challenge commercial ideologies and represent an alternative, the biggest hurdle I have experienced when challenging a lack of representation, is not my own perception of myself, but the perception that others may hold of me in terms of what I represent or don’t. Thankfully, life has moved forward in many ways since my youth, but as we continue to see, there is still much progress to be made.
In 2018, Disney executives behind Marvel did something that had never been done before. They created a blockbuster movie that had a black led cast, production and marketing team. It went on to become one of Marvel’s most successful movies. Marvel’s ‘Black Panther’ made millions and the marketing behind this supported earnings reaching over a billion dollars. Children and adults bought into this film because it provided a new and refreshing narrative – leadership and success through a black superhero. Read More
Within the last 18 months, we have seen a range of organisations consider ways in which they can enhance representation through people, processes and procedures.
However sometimes it is questionable as to how many have fully grasped what this actually entails and how to make changes that support growth, strong leadership and innovation. Many businesses may struggle to know where to start…
What is representation?
According to Google’s dictionary, ‘representation’ is, “the description or portrayal of someone or something in a particular way.” Systems of representation are used by people to organise the world through signs, symbols, languages, cultures and characters.
But for leading Media & Cultural Studies Professor, Stuart Hall, representation goes a little further. Hall describes representation an event, which takes place when someone takes information and presents it to you. However depending on who is representing, will provide different meaning to what is being represented. Therefore, what makes representation meaningful is dependent on how and who is represented.
Representation has always been of interest to me. As a mixed raced young girl growing up in Sussex during the nineties, I experienced a range of challenges due to a lack of representation. As a result, I would regularly question my identity and what this meant to others. Why was there few people like me on TV? Why were Bond Girls never black? Why is Scary Spice ‘scary’? Why is blackness not embraced in commercial beauty and fashion?
These questions were brought on by narratives that were being presented (or not being presented) in the media, at school and other external forces. In many ways a lack of representation in marketing adverts and media spurred me on to promote inclusion and diversity in a personal and professional level. Although at times it has taken a lot of confidence building and personal development to challenge commercial ideologies and represent an alternative, the biggest hurdle I have experienced when challenging a lack of representation, is not my own perception of myself, but the perception that others may hold of me in terms of what I represent or don’t. Thankfully, life has moved forward in many ways since my youth, but as we continue to see, there is still much progress to be made.
In 2018, Disney executives behind Marvel did something that had never been done before. They created a blockbuster movie that had a black led cast, production and marketing team. It went on to become one of Marvel’s most successful movies. Marvel’s ‘Black Panther’ made millions and the marketing behind this supported earnings reaching over a billion dollars. Children and adults bought into this film because it provided a new and refreshing narrative – leadership and success through a black superhero. Read More
5 min