47 min
Episode 78: David Allison - Founder, The Valuegraphics Project ON AIR: With Owen
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- Entrepreneurship
Our 78th guest is David Allison, Founder of The Valuegraphics Project. Owen and David discuss how tapping into customers core values can unlock the ability to understand them on a deeper level and influence them more effectively.Including:– The difference between demographics and valuegraphics– How to use valuegraphics effectively– The concept of humans being values-driven– 3 key questions to ask your potential customers to reveal their core values– Getting to the ‘why’– Demographic dominance...
Our 78th guest is David Allison, Founder of The Valuegraphics Project. Owen and David discuss how tapping into customers core values can unlock the ability to understand them on a deeper level and influence them more effectively.Including:– The difference between demographics and valuegraphics– How to use valuegraphics effectively– The concept of humans being values-driven– 3 key questions to ask your potential customers to reveal their core values– Getting to the ‘why’– Demographic dominance...
47 min