59 episodes

Expert Marketing Matters is a podcast about generating ideal new business opportunities by creating and nurturing digital marketing systems and habits that have a measurable impact on your bottom line.

This podcast is brought to you by Newfangled, a digital marketing consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled's Digital Marketing Method at Newfangled.com.

Expert Marketing Matters Newfangled

    • Business

Expert Marketing Matters is a podcast about generating ideal new business opportunities by creating and nurturing digital marketing systems and habits that have a measurable impact on your bottom line.

This podcast is brought to you by Newfangled, a digital marketing consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled's Digital Marketing Method at Newfangled.com.

    The Value Conversation

    The Value Conversation

    In this episode of Expert Marketing Matters, Mark speaks with founder and CEO of Win Without Pitching, Blair Enns, about what can be the most challenging of the four conversations Blair trains his clients to have as a part of their sales process: The Value Conversation. When had right, it can create extra-ordinary value for their clients, and increase their revenue beyond the billable hour...

    • 44 min
    The Pursuit of Truth

    The Pursuit of Truth

    In this episode of Expert Marketing Matters, Chris and Mark continue the unique ability conversation and focus in on how thinking simply about the pursuit of truth can help shape who you are, the role you play, how you work, and who you can really help...

    • 28 min
    Understanding the Unique Abilities of Each Employee

    Understanding the Unique Abilities of Each Employee

    In this episode of Expert Marketing Matters, Lauren has a "unique ability" conversation with Chris and Mark, defining what it means, and then scratching the surface on the four different profile assessment tools Newfangled uses as they strive for successful staff and clients.

    • 37 min
    Why Is It so Hard for Marketing Firms to Market Themselves?

    Why Is It so Hard for Marketing Firms to Market Themselves?

    In this episode of Expert Marketing Matters, Mark interviews Angi Kreuger, Vice President of Marketing and Business Development for Core Creative. Angi has learned the hard way that developing new business relationships is a long game which requires discipline and consistency...

    • 45 min
    Email is Not Dead!

    Email is Not Dead!

    Lauren and Chris talk with Newfangled’s in-house email marketing expert Scott Harris about the continued effectiveness of email campaigns that “stay human in this digital world.”

    • 31 min
    The Complexity of the Content Landscape

    The Complexity of the Content Landscape

    In this episode, Chris and Lauren cover how the different types of gated content have evolved, and how firms at various stages of marketing maturity can leverage them to engage prospects.

    • 23 min

Top Podcasts In Business

Listeners Also Subscribed To