51 min
FabFitFun: Creating A Celebrity Swagbag Subscription Box Model Secret Leaders with Dan Murray-Serter
-
- Careers
Founded in 2010 in the USA by Co-CEOs brothers Dan and Michael Broukhim and Editor-in-Chief Katie Echevarria Rosen Kitchens, the wildly successful lifestyle subscription platform FabFitFun is a lifestyle membership that inspires happiness and well being.
Their flagship product, the FabFitFun box (now available in the UK), delivers a curated collection of full-size products across beauty, fashion, wellness, fitness, home, tech and more - to over 1 million members each season. And as well as the box, members have access to FabFitFunTV, their digital lifestyle magazine, a robust online community, members-only shopping experiences, exclusive perks, events, and their mobile app.
Now in their 10th year of trading and having surpassed $200 million in revenue, they have recently closed the most remarkably whopping series A of $80 million, led by some of the best venture capitalists in America.
But it hasn’t always been plain sailing.
“We were $1 million in debt when we closed our financing the first time. And we were running the business on credit cards, stretching every single payment, the first million that came in went right out the door.”
We chat about:
How FabFitFun came to fruition
Why newsletters are making a comeback
Exploring finance options to fund the business
The future for FabFitFun
The self doubts and personal challenges that each founder faces
What they’d change if they could do over
Why you should never underestimate the importance of company culture
--
Sponsors
Vorboss - get better internet: https://vorboss.com/secretleaders
Vanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleaders
Vertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders
--
Newsletter
Sign up here: https://secretleaders.email/
You can find our historic newsletters here: https://www.secretleaders.com/episodes
Founded in 2010 in the USA by Co-CEOs brothers Dan and Michael Broukhim and Editor-in-Chief Katie Echevarria Rosen Kitchens, the wildly successful lifestyle subscription platform FabFitFun is a lifestyle membership that inspires happiness and well being.
Their flagship product, the FabFitFun box (now available in the UK), delivers a curated collection of full-size products across beauty, fashion, wellness, fitness, home, tech and more - to over 1 million members each season. And as well as the box, members have access to FabFitFunTV, their digital lifestyle magazine, a robust online community, members-only shopping experiences, exclusive perks, events, and their mobile app.
Now in their 10th year of trading and having surpassed $200 million in revenue, they have recently closed the most remarkably whopping series A of $80 million, led by some of the best venture capitalists in America.
But it hasn’t always been plain sailing.
“We were $1 million in debt when we closed our financing the first time. And we were running the business on credit cards, stretching every single payment, the first million that came in went right out the door.”
We chat about:
How FabFitFun came to fruition
Why newsletters are making a comeback
Exploring finance options to fund the business
The future for FabFitFun
The self doubts and personal challenges that each founder faces
What they’d change if they could do over
Why you should never underestimate the importance of company culture
--
Sponsors
Vorboss - get better internet: https://vorboss.com/secretleaders
Vanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleaders
Vertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders
--
Newsletter
Sign up here: https://secretleaders.email/
You can find our historic newsletters here: https://www.secretleaders.com/episodes
51 min