180 episodes

Simply satisfied customers are no longer enough. The market post-COVID has changed and people are requiring not only excellent customer service but personalized experience to go with it. Each week learn the latest and greatest in Customer Experience from those in the trenches so that you can stand out from your competitors and also increase revenue, retention, and referrals in your DTC business.

CX Fanatics Podcast Alisa Conner

    • Business

Simply satisfied customers are no longer enough. The market post-COVID has changed and people are requiring not only excellent customer service but personalized experience to go with it. Each week learn the latest and greatest in Customer Experience from those in the trenches so that you can stand out from your competitors and also increase revenue, retention, and referrals in your DTC business.

    179. Why Service-Based Businesses Need a Subscription Model

    179. Why Service-Based Businesses Need a Subscription Model

    In this week's episode discover three reasons why your service-based business should embrace a subscription model.  You may be thinking - there is NO way a subscription model would work for my business.  But this episode will give you plenty to noodle on and may even spark your next brilliant offer. Stay tuned until the end, because there is a bonus waiting for you.
    Discover inside:
    ✅ 3 benefits of creating a subscription model for your service-based business.✅ Specific examples of companies that thought outside the box to create subscription models.✅ How to stand out in your industry as a leader because of a subscription model.✅ How a subscription model saves your company time, money, and resources.✅ The most powerful way to stay connected to your current and future clients.
    Listen to the entire episode here or tune into the live show over on YouTube.
    Miss any of the show notes? You can find those at dtcgrowthclub.com/podcast
    All that and more await you in this week's episode of the CX Fanatics podcast.
     

    • 38 min
    How To Prevent Subscription Churn and Increase Profit

    How To Prevent Subscription Churn and Increase Profit

    In this week's episode discover how to prevent subscription churn and increase profit plus what it's REALLY costing your business to keep chasing new customers.
    Learn:
    ✅ 3 simple changes that will keep your subscribers engaged, happy, and sharing your brand with friends.✅ The #1 frustration for clients in a subscription service.✅ How to stand out from your competitors when it comes to amplifying your subscription offer.✅ Who is nailing the subscription service model and who frankly sucks (plus what to copy and what to avoid)/✅ How to stay on top of churn (to prevent it) and what to do to keep subscribers from leaving.
    Listen to the entire episode here or tune into the live show over on YouTube.
    Miss any of the show notes? You can find those at dtcgrowthclub.com/podcast
    All that and more await you in this week's episode of the CX Fanatics podcast.

    • 45 min
    177. Tammy Alvarez and How A Subscription Model Transformed Her Business

    177. Tammy Alvarez and How A Subscription Model Transformed Her Business

    In this week's episode, I have the pleasure of interviewing Tammy Alvarez.
     
    Tammy Alvarez is the CEO of the Career Winners Circle and is also an author, professional keynote speaker, inspirational coach, trainer, and epic storyteller.
    As an award-winning entrepreneur and former corporate executive, Tammy believes leaders who inspire courage are at the heart of every successful business.
     
    Her spirited “Break All the Rules” approach blends decades of C-Suite experience with a pragmatic, results-based coaching style that helps business professionals create a big impact and love every Monday again.
     
    Her recent book Escaping The Career Trap, Transform Your Apathy into Ambition and Never Hate Mondays Again is a self-leadership blueprint for high achievers who want to experience true career fulfillment.
     
    Tammy shares what adding a subscription model has meant to her business in the last six months and why she is never looking back.
     
    Join me for this powerful interview and learn why Tammy's revenue increased, how she got her time back, and why she recommends EVERY business have a subscription model for their business.
     
    Connect With Tammy:
    Career Winners Circle
    Escaping The Career Trap
    Buy The Book
     
    Listen to the entire episode here or tune into the live show over on YouTube.
    Miss any of the show notes? You can find those at dtcgrowthclub.com/podcast
    All that and more await you in this week's episode of the CX Fanatics podcast.
     

    • 31 min
    176 -3 Proven Strategies to Attract Gen Z Buyers and Boost Your Sales

    176 -3 Proven Strategies to Attract Gen Z Buyers and Boost Your Sales

    In this week's episode discover how to attract the next generation of buyers and what makes them tick when it comes to buying decisions.  Get ready to get to know GenZ.
    Learn:
    ✅ Where GenZ hangs out online and offline and what they expect from brands who meet them there.✅ What Generation Z focuses on when applying their buying power.✅ How to adjust your marketing, sales, and customer strategies to appeal to Generation Z.✅ About GenZ's lack of brand loyalty and how to keep them coming back for more.✅ Which companies "get" Generation Z and how you can emulate what they are doing to propel your success.
    Listen to the entire episode here or tune into the live show over on YouTube.
    Miss any of the show notes? You can find those at dtcgrowthclub.com/podcast
    All that and more await you in this week's episode of the CX Fanatics podcast.
     

    • 30 min
    175 -Personalized Persuasion: Mastering the Art of Magnetically Attractive Experiences

    175 -Personalized Persuasion: Mastering the Art of Magnetically Attractive Experiences

    In this week's episode discover how to master the art of creating magnetic experiences for your customers that lead to increased revenue, sales, and lifetime customer value.
    Learn:
    ✅ How to personalize and customize your emails to increase customer engagement.✅ Why most social media falls flat and ways to stand out from others and create loyal customers.✅ How to test new products, offers, and discounts without spending tons of marketing dollars.✅ The best way to show your customers they are important and it saves you time and money.✅ Prime examples of companies that are excelling when it comes to customer experience and what they are doing that you can copy.
    Examples In This Episode:
    Frogs Leap - Fellowship of the Frog Wine Club Membership
    Spotify Wrapped 
    Hello Fresh
    Resources:
    Convertkit
    Listen to the entire episode here or tune into the live show over on YouTube.
    Miss any of the show notes? You can find those at dtcgrowthclub.com/podcast
    All that and more await you in this week's episode of the CX Fanatics podcast.
     

    • 42 min
    How To Consistently Increase Your Wine Club Memberships

    How To Consistently Increase Your Wine Club Memberships

    In this week's episode discover three ways to consistently increase your wine club memberships and reduce wine club churn. 
    Don't have a wine subscription business?
    Stay tuned, because these three steps can be applied to your business as well.
    Learn:
    ✅ Why your wine club differentiation factor matters more than ever✅ Who in the wine industry is standing out and why✅ How your messaging is repelling not attracting wine club subscribers✅ The #1 thing most wineries are getting wrong when it comes to their wine club✅ Who is standing out when it comes to personalizing wine club memberships and why
    Listen to the entire episode here or tune into the live show over on YouTube.
    Miss any of the show notes? You can find those at dtcgrowthclub.com/podcast
    All that and more await you in this week's episode of the CX Fanatics podcast.
     
     

    • 48 min

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