39 episodes

Aimed at owners of small and micro recruitment firms who want to scale their businesses.

You can see the range of topics we cover - all aimed at making it easier for you to create a business that gives you the income, freedom and wealth you seek.

Check out the live show every other Thursday at 12:30 on LinkedIn and YouTube.

The Mike Ames Recruitment Show Mike Ames

    • Business

Aimed at owners of small and micro recruitment firms who want to scale their businesses.

You can see the range of topics we cover - all aimed at making it easier for you to create a business that gives you the income, freedom and wealth you seek.

Check out the live show every other Thursday at 12:30 on LinkedIn and YouTube.

    AIDA – most powerful sales/marketing technique ever

    AIDA – most powerful sales/marketing technique ever

    Imagine you had a magic wand that instantly made you better at sales pitches, calls, emails, presentations, proposals et al. There is, and it’s called AIDA.
    AIDA is a simple technique you can use when you want somebody (who doesn’t know you very well) to do something you want.
    Hence, it’s brilliant in all things sales and marketing.
    Anytime you have a “call to action” you want people to accept, AIDA is there for you.
    It stands for:
    ✅ Grab ATTENTION
    ✅ Create INTEREST
    ✅ Build DESIRE
    ✅ Agree to ACTION.
    AIDA was invented by Elias St.Elmo Lewis in 1913 so it’s stood the test of time and works as well now as when it was invented.
    In this edition of the #MARShow, we’re going to explain what AIDA is, how it works and how you can use it to be more effective at sales and marketing.
    In a world where social media and email noise is deafening, you can use AIDA to cut through it all and engage with the people you want to reach.
    Another real benefit is that it simplifies all sales and marketing activities so even those with less ability can still deliver great results.
    Anybody like that in your team?
    If I could only use one marketing technique it would be AIDA!

    • 46 min
    Tactical and Strategic BD for recruiters (and why you need both).

    Tactical and Strategic BD for recruiters (and why you need both).

    Recruiters, did you know there are two kinds of BD: strategic and tactical.
    You need both, they’re very different and most recruiters only do tactical.
    This show is on this subject but let me quickly explain the difference between the two.
    TACTICAL BD Is either, “giz a job” or “I’ve got this great candidate…” by message or phone. In other words vacancy scraping or candidate speccing.
    You need this because when done properly it can make money in the short term.
    But there are 5 drawbacks with tactical BD: -
    ❶ It rarely wins high value clients who value their agencies.
    ❷ It’s a treadmill you have to stay on – hunt vacancy, fill vacancy, repeat.
    ❸ It only works well when demand outstrips supply.
    ❹ Few people are really good at it. Most recruiters hate and avoid it.
    ❺ If you make contact when there are no vacancies you get nothing.
    STRATEGIC BD Focuses on building relationships with buyers who prefer your flavour of recruitment.
    It works with high value clients regardless of the state of the market and whether there are live vacancies or not.
    Also, when organised properly, one strategic BDer can feed a medium sized company.
    Process and tools make it relatively easy to do.
    On the downside it’s a lot longer conversion process so the results take longer to show.
    Why bother then?
    BECAUSE YOU WIN MORE HIGH-VALUE CLIENTS WHO FEED YOUR ORGANISATION WITH VACANCIES INSTEAD OF HAVING TO CHASE THEM ALL THE TIME! 
     

    • 29 min
    Quick website changes that increase sales

    Quick website changes that increase sales

    Websites are like food processors, everybody has one, but few of us really know how to use them fully. Yet, learning just a few tricks can deliver some great results.
    In this episode of the #MARShow we’re delighted to welcome Rob Garner, a seasoned expert in optimizing websites.
    We'll be sharing free or low-cost changes that can bring in more candidates and boost your BD effectiveness.
    There’ll be a mix of changes you can make yourself but, if you have a web developer, we'll also share more technical changes you can ask them to implement for you.
    Watch the show to learn from Rob how to: -
    ✅ Boost your credibility making your job as a salesperson easier.
    ✅ Make your team more prominent (people buy from people).
    ✅ Attract more candidates and potential clients to the site.
    ✅ Increased interactions with clients & candidates.
    ✅ Understand what’s working and what needs improving on your site.
    ✅ An introduction to all the easy-to-use Google tools.
    So, if you feel you could be getting more from your website then please join us and learn how to make it work hard for you.
    Like any tool, your website is only effective if it’s used properly. Join us and find out how.
     

    • 47 min
    5 ways to make your recruitment company more scalable

    5 ways to make your recruitment company more scalable

    Whether you’re a solo recruiter with ambition or have hit that 3 or 4 employee mark and got stuck, you may be wondering how you can scale up.
    Scaling a recruitment business is soooooo much more than just adding staff and turnover. If that’s all you do, there’s a very good chance your company will lose its shape as it grows.
    That means one or more of the following: -
    ❌ staff motivation and happiness levels drop
    ❌ client satisfaction falls and competition share grows
    ❌ profit doesn’t grow at the same pace as turnover
    ❌ a feeling that you’re not entirely in control
    The effect of these symptoms can be higher staff turnover; slower growth, more work, more stress but less rewards. You can even lose clients!
    The bottom line is you can’t create a butterfly by making a caterpillar fatter. It needs to transform and so does your business.
    In this #MARShow we explain the 5 key things you need to change to make your business properly scalable.
    Listen to this show if you want to break the link between how much you work and how much you earn. 

    • 30 min
    How to build a Profitable Recruitment Team

    How to build a Profitable Recruitment Team

    Having seen many highly profitable recruitment companies the majority have one really big thing in common.
    They have stable, empowered, motivated and highly equipped teams.
    “Get outta here Sherlock”, I hear you cry. Obvious, yes, but since most recruitment companies aren’t highly profitable, it’s clearly hard to do.
    There are several factors involved, such as: -
    360 vs Layered fulfilment team Management style  The mission, values and culture of your company  How you qualify and hire people  Reward and development of the team In this episode of the hashtag#MARShow my guest will be Ruth Forster, founder and MD of Wagstaff Recruitment.
    Like me she has worked in stable and unstable teams (her current team is very stable), so we have plenty to discuss.
    OK, I accept that a stable team is not the only factor in building a highly profitable team, but it’s certainly the foundation on which to do so.
    On a scale of 1 (not at all) to 10 (Key) tell us how important you think a stable team is.

    • 45 min
    Making Virtual Recruitment Teams Work

    Making Virtual Recruitment Teams Work

    If you’re a solopreneur recruiter or own a small recruitment firm and want to break the link between the hours you work and what you earn then this show is important.
    Virtual teams are a great way to grow your business without committing to permanent staff, plus you can now hire people anywhere on the planet.
    But this approach does come with some risks, which is why we are covering it in today's  Mike Ames Recruitment Show.
    Our guest is Ward Hampton who successfully runs a virtual team.
    He’s an English search consultant, lives in Peru, services clients in North America, EMEA & Asia-Pacific and employs zero staff.
    However, he has a team of 5 people spread across the globe.
    We will ask him the following questions: -
    ❶ Why did he choose to run a virtual team and what are the benefits?
    ❷ Who’s in his team and what do they do?
    ❸ Where does he find his people from?
    ❹ How does he manage the team?
    ❺ What lessons has he learned along the way?
    Bottom line here is, virtual teams can help you grow quickly, but it needs to be done in the right way.
    Do that and you can easily break the link between hours and money. In other words you can scale up. 

    • 31 min

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