Becoming a Trusted Voice Mike Gonzalez

Mike Gonzalez gives an overview of the 'Routines' aspect of the SARTO method within the Trusted Voice Framework. The SARTO method is an acronym for Subject, Aspiration, Routines, Threats and is designed to guide content creators in becoming trusted voices in their niche.
This episode emphasizes how understanding and addressing the day-to-day routines of a target audience enables content creators to produce relevant and impactful content. By aligning content with the audience's lifestyle, activities, and challenges, creators can foster trust and become a go-to resource.

Becoming a Trusted Voice: Understanding the SARTO Method: Aspiration
Mike Gonzalez continues dissecting the Trusted Voice Framework, focusing on the 'Aspiration' aspect of the SARTO Method. Value alignment paired with your audience's aspiration translates into building trust. Mike illustrates how vauge aspirations can lead to broken trust with your audience. Mike advises how to study customer feedback to understand your audiences' true aspirations and tailor content accordingly. 

Becoming a Trusted Voice: Understanding the SARTO Method
Mike explains Trusted Voice Framework's SARTO Method, a five-part method used to become a trusted voice with your audience by aligning your expertise with your audience's interest. The SARTO acronym stands for Subject, Aspiration, Routine, Threats, and Opinions.  In this episode Mike teaches how to identify the "Subject." to cover within the content you create. 

In this conversation, Mike speaks with Dan Sanchez, a renowned b2b marketing expert specializing in audience building. Dan shares his insights on the growth strategies that have proved successful for him over the years.
Dan emphasizes the need for brands to understand their audience and learn from creators. Dan illustrates the difference between traditional marketing roles and audience growth through a creator's perspective, attributing the level of discernment creators possess to resonate with their audience that content marketers often lack.  
This discussion is full of insights. Subscribe, Listen and share with someone who needs to hear this. 

Follow Dan Sanchez at https://danchez.com
Learn more about Trusted Voice at https://trustedvoiceframework.com
 
 

Mike Gonzalez unpacks the changes he's observed in Marketing and the strategies he's using to win business in today's economy. 

Your customers want the brands they love to understand what they want, what they’re interested in, and what they believe (both about themselves and the world). In this episode, I talk about the 4 things every brand needs to create a personalization strategy. 
 
"Brand strategy is what you are about, a marketing strategy is what you do to acquire and attract, but a personalization strategy is what you do to keep customers for life."