Fresh Thoughts Podcast Thought Labs

SCOTTeVEST has seen great success on social media due to their effective use of crowdsourcing feedback, allowing them to constantly refine and improve everything they do.
In this episode, John Maver, Cappy Popp, and Zachary Chastain talk with Luke Lappala, Director of Communications, and Gavin Griffin, Social Media Implementor at SCOTTeVest about how they integrate feedback into all aspects of their business.

Some brands, like Saddleback Leather, have really figured out how to produce great content that their customers want to see. In this episode, John Maver and Zachary Chastain talk with Keenan Erwin, Marketing/Social Media Guy at Saddleback Leather about their successful content marketing program and how they keep their customers coming back for more.

AVG Technologies has long offered some form of self-service support to its millions of users. In 2015, after internal analysis of metrics and user satisfaction decided to change everything. Jas Dhaliwal, Director of Customer Care Self-Service and Social Care at AVG led the effort to completely replace the old FAQ and forums based system to one based on Salesforce Community Cloud.

The results since the rollout have been amazing - serving over 13 million visitors, exceeding self-service goals by 25%, and raising Net Promote Score from 50 to 70 points.

Join John Maver, Cappy Popp, and Zachary Chastain as we talk with Jas about how AVG Technologies accomplished this significant rollout.

Hear how Facebook's new Reactions give brands a chance to learn how people really feel. Learn why some companies have split their main Facebook pages into many smaller pages. Dive deep into the content marketing practices of Saddleback Leather and Caspar to learn what is working well for them. In this episode, John Maver, Cappy Popp, and Zachary Chastain talk about all of these topics and how marketers should take advantage of them.

Facebook recently launched a new way to give context to your content with Audience Optimization, and Twitter has started to roll out their algorithmic timeline. In this episode, John Maver and Zachary Chastain talk how each new feature works and how marketers should take advantage of them.

Content marketing continues to be an essential part of digital communication for brands in 2016. In this episode, John Maver and Zachary Chastain talk about Zach's latest guide and how to get started.