99 episodes

The GrowthTLDR podcast is a weekly interview series with both leaders and practitioners who have real knowledge to share on what it takes to grow a business. Unlike most podcasts, we don't just focus on tips and tricks. We get to know the real story behind their success. And we try to have fun while doing it. Sick and tired of the same old boring business chat? Then listen to an episode of the GrowthTLDR, you won't regret it. If you're interested in being on the show, e-mail kieran@growthtldr.com.

The GrowthTLDR Podcast. Weekly Conversations on Business Growth. Kieran Flanagan and Scott Tousley

    • Marketing
    • 5.0, 9 Ratings

The GrowthTLDR podcast is a weekly interview series with both leaders and practitioners who have real knowledge to share on what it takes to grow a business. Unlike most podcasts, we don't just focus on tips and tricks. We get to know the real story behind their success. And we try to have fun while doing it. Sick and tired of the same old boring business chat? Then listen to an episode of the GrowthTLDR, you won't regret it. If you're interested in being on the show, e-mail kieran@growthtldr.com.

    EP140: Why Marketing Needs to Be Accountable for Revenue

    EP140: Why Marketing Needs to Be Accountable for Revenue

    In this episode of the GrowthTLDR, we're back with another Swipefile on why marketing should be accountable for revenue.

    We discuss how marketing goals are separated into the things you can and can't measure. We cover the most common business models in B2B and the ownership of go-to-market metrics across different teams.

    We then get into how marketing can be held accountable for revenue in all these models, and how they can use that to build a forecast model to identify areas to invest in for growth.

    • 27 min
    EP139: How Hopin is Managing Hyper-Growth as a Remote Company

    EP139: How Hopin is Managing Hyper-Growth as a Remote Company

    Hopin is a virtual events platform and has grown a lot over the past 4 months. After launching the product in private access in March, they've gone from 6 employees to over 93, with tens of thousands of customers.

    We talk to their CEO Johnny Bourafhat, about how being a remote company has helped them grow so fast. We also dig into why Johnny as chosen to keep the company in private access, and how he thinks about navigating growth during COVID.

    • 35 min
    EP138: Why Writing is Art, but Content Marketing is an Acquisition Channel

    EP138: Why Writing is Art, but Content Marketing is an Acquisition Channel

    In this episode of the GrowthTLDR, we talk to Jimmy Daly, the founder of SuperPath, a community to help content markets have incredible careers.

    We talk about why the best content marketers often want to stop writing content.

    How content marketers can be more valuable if they understand how the business makes money and how sales at their company work and why is writing art, but content marketing is an acquisition channel, and why you need both.

    • 36 min
    EP137: How Misfits Market Raised $100 Million to Reinvent How you Get Groceries

    EP137: How Misfits Market Raised $100 Million to Reinvent How you Get Groceries

    In this episode of the GrowthTLDR, we talk to Abhi Ramesh, the CEO, and founder of Misfits Market. They've raised over $100 million in funding and scaled to 700 employees in less than 24 months.

    We talk to Abhi about the Misfits Market business model. We get into how they make money, how Abhi thinks about the long-term defensibility of the business, the critical things that have gone into their success, and what's it like to hire more than 700 people in less than two years.

    • 35 min
    EP136: Why Marketers Need to Master Persuasion and Prioritization

    EP136: Why Marketers Need to Master Persuasion and Prioritization

    In this episode of the GrowthTLDR, we discuss what skills are the most under-valued in marketing.

    We get into the art of persuasion, and why all marketers should invest time into learning both copywriting and sales. We give some of the best resources and methods to get started.

    We also discuss why prioritization is such a critical skill, why the best leaders need to make tough choices and how teams can rally around priorities even if they disagree on what they are.

    • 27 min
    EP135: How Communities Propelled Notion to a $2 Billion Valuation

    EP135: How Communities Propelled Notion to a $2 Billion Valuation

    Notion's last raise was $68 million, and they've quickly become the go-to collaboration tool for many companies.

    In this episode, their head of marketing Camille Ricketts talks about what it's like to be leading the marketing team in such a fast-growing company. We talk about what Camille and her team are most focused on right now, including the hires she plans to make. We discuss the importance of community, and how marketing can help build it, and how can you build beach head personas for your product.

    • 34 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

Mrs J.Jones ,

A Marketing Podcast For Any Listener

Kieran and Scott are great hosts, easy to listen to and always get their guests talking about what matters to them.

Keep it up 👍

Eamo1979 ,

Mr Yoko

Really informative and helps sooth the head after one of my manic sessions. I’m a fan 🤘🏽😎

Chinese Laundry!! ,

Enoyed listening to these guys.

Really informative and def worth a listen.

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