99 episodes

The GrowthTLDR podcast is a weekly interview series with both leaders and practitioners who have real knowledge to share on what it takes to grow a business. Unlike most podcasts, we don't just focus on tips and tricks. We get to know the real story behind their success. And we try to have fun while doing it. Sick and tired of the same old boring business chat? Then listen to an episode of the GrowthTLDR, you won't regret it. If you're interested in being on the show, e-mail kieran@growthtldr.com.

The GrowthTLDR Podcast. Weekly Conversations on Business Growth. Kieran Flanagan and Scott Tousley

    • Marketing
    • 5.0, 9 Ratings

The GrowthTLDR podcast is a weekly interview series with both leaders and practitioners who have real knowledge to share on what it takes to grow a business. Unlike most podcasts, we don't just focus on tips and tricks. We get to know the real story behind their success. And we try to have fun while doing it. Sick and tired of the same old boring business chat? Then listen to an episode of the GrowthTLDR, you won't regret it. If you're interested in being on the show, e-mail kieran@growthtldr.com.

    EP122: How to Grow Through Free Tools

    EP122: How to Grow Through Free Tools

    One of the more advanced ways you can create demand for your product or service is to create a free tool. However, most free tools developed by marketers were probably not worth the investment.

    In this edition of the GrowthSwipeFile, we're going to talk about all things free tools. What kind of free tools can marketing develop to improve their metrics, when does it make sense to develop a free tool, and should you build or buy?

    • 31 min
    EP121: How RemoteHQ is Growing Fast By Offering Remote Teams a Virtual Office

    EP121: How RemoteHQ is Growing Fast By Offering Remote Teams a Virtual Office

    In this episode of the GrowthTLDR, we talk to Waikit Lau about the growth of remote work, and how RemoteHQ provides a virtual office for better collaboration between remote teams.

    We talk to Waikit about the rapid growth in popularity of remote work, will it last, how did RemoteHQ launch and generate their first customers, should remote employees get paid differently, and how COVID affected his growth plans.

    • 36 min
    EP120: How to use Experiments to Create a Diversified Portfolio of Growth Assets

    EP120: How to use Experiments to Create a Diversified Portfolio of Growth Assets

    In this episode of the GrowthTLDR, we talk about how to create a diversified portfolio of growth assets through experimentation.

    A marketer focused on growing demand for their business is much like a portfolio manager. That portfolio is comprised of assets in the form of marketing channels

    - those assets need to grow over time.
    - the portfolio needs rebalancing over time by discovering new assets to drive future growth.
    - experiments help the marketer discover those assets

    • 28 min
    EP119: How Tatari helps Growth Marketers go from Digital Advertising to TV Advertising

    EP119: How Tatari helps Growth Marketers go from Digital Advertising to TV Advertising

    In this episode of the GrowthTLDR, we talk to Philip Inghelbrecht, the CEO and Co-Founder of Tatari, a data and analytics company for TV advertising.

    For a lot of us working in marketing and growth, we've leveraged near every digital channel and platform to grow audiences for our company. But, for many of us, it's like we've had very little experience with TV advertising.

    Tatari is aiming to change all that by making TV advertising feel just like Digital advertising.

    • 42 min
    EP118: How to Build a PQL Model for Your Company

    EP118: How to Build a PQL Model for Your Company

    In this episode of the GrowthTLDR, Scott and I discuss how to build a PQL model at your company.

    We discuss three categories of work that you'll need to succeed in:

    Track: How to build a PQL dashboard so you can identify the best performing PQLs, and what metrics you should track.

    Optimize Examples of playbooks we had to increase the quantity of our best performing PQLs.

    Connect: The challenges and solutions for connecting the best PQLs with your sales team.

    • 29 min
    EP117: Why Start-Ups Need to Find Their Sharp Edge

    EP117: Why Start-Ups Need to Find Their Sharp Edge

    Online video is exploding in popularity. You just need to look at the rise in Zoom's numbers to see by how much.

    One such company that's doing just that, and received a lot of press recently is Grain, Mike Adams third company.

    We talk to Mike about how entrepreneurs find the right markets to build a product in, is he concerned about Grain's dependency on Zoom, and why all startups need to find their sharp edge.

    • 41 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

Mrs J.Jones ,

A Marketing Podcast For Any Listener

Kieran and Scott are great hosts, easy to listen to and always get their guests talking about what matters to them.

Keep it up 👍

Eamo1979 ,

Mr Yoko

Really informative and helps sooth the head after one of my manic sessions. I’m a fan 🤘🏽😎

Chinese Laundry!! ,

Enoyed listening to these guys.

Really informative and def worth a listen.

Top Podcasts In Marketing

Listeners Also Subscribed To