37 min
Hey Whipple Squeeze This (Luke Sullivan) How Not to Start an Ad Agency
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- Marketing
Luke Sullivan is an advertising hero of mine who agreed to talk to me on the podcast. Why? I have no idea.
He's the author of Hey Whipple Squeeze This, the first book I read when starting out as an advertising creative, and one I've reread multiple times. And I don't reread anything.
Back in March he released its 6th and final edition so we discussed that, copywriting, and a branding project we were working on. His advice was so good we had to scrap months of work and start from scratch. Damn you Luke!
Enjoy.
Luke Sullivan is an advertising hero of mine who agreed to talk to me on the podcast. Why? I have no idea.
He's the author of Hey Whipple Squeeze This, the first book I read when starting out as an advertising creative, and one I've reread multiple times. And I don't reread anything.
Back in March he released its 6th and final edition so we discussed that, copywriting, and a branding project we were working on. His advice was so good we had to scrap months of work and start from scratch. Damn you Luke!
Enjoy.
37 min