The More Profitable Podcast with Stacey Harris Stacey Harris

Ready to grow? Let’s dive into three essential strategies for taking your podcast to the next level. 
Before we jump right to growing though, let’s discuss the importance of intentional growth, honing in on the idea that it's not just about increasing your audience, but converting those listeners into leads. And we’re doing this with real life examples, as I share why now is the time for growth in my own business.
We’re going to dig into social media, podcast guesting, and the importance of integrating your podcast into every touchpoint of your marketing. All of this becomes possible, only when we’re thinning about our business, our marketing, and our content strategically. 
2:16 - Understanding the 'why' behind your growth can make all the difference
5:41 - Signs it was time for marketing shifts in my own business, and why now is the time for growth
9:15 - How we can intentionally boost our podcast's visibility, especially on social media
13:50 - Making social media easier by using smart content repurposing strategies
20:07 - Leveraging our relationships to start showing up on other people’s podcasts
23:22 - Why it's crucial to focus on quality over quantity, when pitching podcasts (or hiring someone to do it for you)
25:30 - The integration of podcast content into all of my other content, how we use podcast episodes in email sequences, trainings, and everyday conversations
Mentioned In How Can You Effectively Grow Your Podcast?


Podcasting for Profitability Roundtable
Podcast Strategy Intensive
Rate and Review The More Profitable Podcast
Support the show

I'm going to let you in on a little secret – there are three kinds of podcasters out there. Whether you're doing it just for kicks, making your podcast the star of the show, or using it as your driving force of your sales engine. Get ready to align those podcasting actions with your goals and start building your more profitable podcast.
Now, don't tell everyone, but I'm going to give you the inside scoop on my own podcasting journey. I even get the soapbox out briefly to share why we focus on just ONE of these podcaster types with our work at Uncommonly More. If you've been dreaming of a strategy fairy godmother, or are frustrated with the advice you’re seeing elsewhere, it’s time to tune in.
I'm all about helping you figure out which podcaster type you are so you can craft the most kick ass, profitable, and downright effective show that's ever hit the airwaves. So stay until the end because I’m giving you some action items to evaluate where you are now, and get clear on where you might need to make some shifts.
02:31 - Podcast Type 1: Hobbyist
09:39 - Podcast Type 2: Podcast is the product
17:01 - Podcast Type 3: Podcast is a sales tool
23:04 -  The importance of being selective with the advice and strategies, especially when it comes to treating your podcast as a business.
24:31 - 3 questions to ask yourself that allow you to better align your podcast and your goals

Mentioned In How to Identify and Leverage Your Podcasting Type for Success
Podcasting for Profitability Roundtable
Podcast Strategy Intensive
Rate and Review The More Profitable Podcast
Support the show

In this episode, we’re diving into a topic that's super close to my heart – what to do when life throws a curveball and recording a fresh episode just isn't in the cards. We've all been there, right? Sometimes, despite our best plans, we can't get to the mic. But don't worry, I've got a few strategies to keep your feed flowing and your listeners engaged.
Here's the deal: I'm a huge advocate for making the most of what you've got. That's why I'm all about the power move of re-releasing an existing episode. But it's not just about hitting the replay button; it's about being smart and strategic, and that what we’re breaking down as we kick off this episode. 
I'm a big believer in having systems in place – it's like having a secret weapon. You want to be able to grab those past episodes and marketing assets without having to dig through a digital mountain. And let's not forget about repurposing content from other platforms. There's gold in those hills! It's like having an ace up your sleeve for those just-in-case moments. My goal here is to help you keep that podcast train rolling smoothly, no matter what life throws at you. So as you listen to this episode, start building your own process and document it for your team.
00:02 - The importance of understanding the context and timing of evergreen content before re-releasing it.
00:08 - The process of re-releasing an episode with updated branding and marketing assets to align with the current context.
11:00 - How to ensure relevancy to NOW with a previously released podcast episode
23:00 - When to build your re-release SOP and what to include
24:00 - If you’re not ready to re-release a past episode, what can you do to drive attention to what you’ve already shared
28:00 - Still want something brand new, but don’t have the capacity to create from scratch? Do this instead.

Mentioned In How Podcast Hosts Can Leverage Existing Content to Ease Production Stress
Podcasting for Profitability Roundtable
Podcast Strategy Intensive
Rate and Review The More Profitable Podcast
Support the show

There are three mistakes our team sees over and over again when business owners are looking to generate right-fit clients from their podcast. These come up again and again, and they’re fixable. So let’s fix them! 
In the last few weeks, I’ve been in the car a lot. I live in Orange County, California but often head up to LA for events or to meet up with friends, and for some reason, it’s been happening a lot these last few weeks. That means a lot of time in the car which obviously means a lot of podcast time.
Instead of staying with my comfort shows and my old business favorites, I went to search and just organically started looking for shows that would probably be a fit to work with us. I wanted to see what was happening in the market. What are these hosts doing right now that works, and what are they doing that likely isn’t working? This episode is a look at what I discovered.
In this episode of The More Profitable Podcast, we’ll talk about the three mistakes we see service-based businesses make time and again that prevent them from using their podcast to generate, educate, and convert right-fit clients
5:00 - The first of two ways podcasters make the mistake of making their show all about themselves.
7:30 - The importance of understanding why you’re sharing what you’re sharing on your podcast
11:50 - You cannot “value” your audience into a sale
13:00 - What value should actually look like in your brand’s podcast
16:15 - Trying to prove how smart you are is now how you generate sales from your podcast and will lead you to make the first mistake
17:40 - Are you distracting your listeners instead of delivering on your show’s purpose
18:50 - Examples of a strategic way to include guests in your podcast
22:00 - The kinds of guests our podcast features (and why)
24:20 - A reminder, we’ve all made these mistakes and will likely make them again

Mentioned In 3 Mistakes Business Owners Make When Using Their Podcast to Generate Leads


Reserve your seat for the next Podcasting for Profitability: Strategies for Educating and Converting Right Fit Clients Roundtable
Podcaster Fact: Your Show Isn’t About What You Want to Talk About
3 Episode Types Every Expert Hosted Podcast Needs To Generate Sales
Private Podcast Feeds for Course Creators and Coaches with Lindsay Padilla
Learn more about Podcast Production Services
Learn more about  Podcast Strategy Intensives
Support the show

Quick heads up: I’m planning to challenge you to rethink the role of your podcast in your business. Instead of viewing podcasts merely as content, I want you to treat your show as an active member of your sales team. 
This shift in perspective is crucial for maximizing the effectiveness of podcasts in generating and converting leads.
Don’t worry—I’m not just throwing this idea at you and running away. We’re going to talk through it step by step as we discuss the importance of understanding the "who, when, how, and what" of selling through a podcast. This includes knowing your audience, the timing of your messages, the method of selling, and what information listeners need to make a purchase.
You’ll even get examples from inside the show, like when I remind you that the doors to the Profitable Podcaster Mastermind are open now. This program is designed to help podcasters like you audit their shows, develop a 12-week content plan, and establish processes for ongoing strategy implementation.
05:00 - Uncover the fundamental business insights you need to know to stop the strugle and start converting your podcast listeners into clients.
10:00 - How the elements of your podcast are actually just the answers to your sales questions
13:20 - Why educating your podcast audience is crucial for sales conversion and how it differs from simply nurturing your listeners
19:30 - Every podcast episode needs a strong call to action and what that looks like

Mentioned In What if Your Podcast Isn't Just Content But Part of Your Sales Team?


Generate, Educate, and Convert the Right Clients Inside the Profitable Podcaster Mastermind
Podcasting for Profitability Roundtable
Podcast Strategy Intensive
Rate and Review The More Profitable Podcast
Support the show

Do you have enough space to approach your podcast strategically? Or are you just focused on getting content out?
While podcasting isn’t your business model, it is still a part of your business. But you can be more efficient in how you approach it so that it’ll be an asset that better serves your goals and helps make your business a profitable one.


That’s where something like the Profitable Podcaster Mastermind comes in. And even though you’ve heard from a couple of mastermind members on this show about their experience, I’ve never gone in-depth on what the program itself is all about and how it works. So let’s change that!


In this episode of The More Profitable Podcast, you’ll learn what the mastermind is, how it operates, and who it’s for. I’ll take you through each month of the program so you can see how it helps you use your podcast to generate, educate, and convert right-fit clients.


2:34 - Two reasons to listen to this episode even if you aren’t interested in the mastermind
7:28 - What is the Profitable Podcaster Mastermind? A walkthrough of the baseline structure of the program
13:03 - Themes covered in each month of the mastermind program
18:11 - What type of podcaster is this mastermind good for?

Mentioned In Generate, Educate, and Convert the Right Clients Inside the Profitable Podcaster Mastermind


Podcasting for Profitability Roundtable
Profitable Podcaster Mastermind
How Molly Watts Improved Her Relationship With Repurposing Podcast Episodes
How Julia Gruber Transformed Her Podcast Into a Sales Asset
What Working WIth Uncommonly More Looks Like
What Happens During a Podcast Strategy Intensive
Using Your Podcast As a Sales Tool with Racheal Cook
Mastering Your Tech Stack for Profitable Growth | The Bold Money Revolution
Monday
Rate and Review the podcast


Support the show