35 min
How Podcast Hosts Can Leverage Existing Content to Ease Production Stress The More Profitable Podcast with Stacey Harris
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- Marketing
In this episode, we’re diving into a topic that's super close to my heart – what to do when life throws a curveball and recording a fresh episode just isn't in the cards. We've all been there, right? Sometimes, despite our best plans, we can't get to the mic. But don't worry, I've got a few strategies to keep your feed flowing and your listeners engaged.
Here's the deal: I'm a huge advocate for making the most of what you've got. That's why I'm all about the power move of re-releasing an existing episode. But it's not just about hitting the replay button; it's about being smart and strategic, and that what we’re breaking down as we kick off this episode.
I'm a big believer in having systems in place – it's like having a secret weapon. You want to be able to grab those past episodes and marketing assets without having to dig through a digital mountain. And let's not forget about repurposing content from other platforms. There's gold in those hills! It's like having an ace up your sleeve for those just-in-case moments. My goal here is to help you keep that podcast train rolling smoothly, no matter what life throws at you. So as you listen to this episode, start building your own process and document it for your team.
00:02 - The importance of understanding the context and timing of evergreen content before re-releasing it.
00:08 - The process of re-releasing an episode with updated branding and marketing assets to align with the current context.
11:00 - How to ensure relevancy to NOW with a previously released podcast episode
23:00 - When to build your re-release SOP and what to include
24:00 - If you’re not ready to re-release a past episode, what can you do to drive attention to what you’ve already shared
28:00 - Still want something brand new, but don’t have the capacity to create from scratch? Do this instead.
Mentioned In How Podcast Hosts Can Leverage Existing Content to Ease Production Stress
Podcasting for Profitability Roundtable
Podcast Strategy Intensive
Rate and Review The More Profitable Podcast
Support the Show.
In this episode, we’re diving into a topic that's super close to my heart – what to do when life throws a curveball and recording a fresh episode just isn't in the cards. We've all been there, right? Sometimes, despite our best plans, we can't get to the mic. But don't worry, I've got a few strategies to keep your feed flowing and your listeners engaged.
Here's the deal: I'm a huge advocate for making the most of what you've got. That's why I'm all about the power move of re-releasing an existing episode. But it's not just about hitting the replay button; it's about being smart and strategic, and that what we’re breaking down as we kick off this episode.
I'm a big believer in having systems in place – it's like having a secret weapon. You want to be able to grab those past episodes and marketing assets without having to dig through a digital mountain. And let's not forget about repurposing content from other platforms. There's gold in those hills! It's like having an ace up your sleeve for those just-in-case moments. My goal here is to help you keep that podcast train rolling smoothly, no matter what life throws at you. So as you listen to this episode, start building your own process and document it for your team.
00:02 - The importance of understanding the context and timing of evergreen content before re-releasing it.
00:08 - The process of re-releasing an episode with updated branding and marketing assets to align with the current context.
11:00 - How to ensure relevancy to NOW with a previously released podcast episode
23:00 - When to build your re-release SOP and what to include
24:00 - If you’re not ready to re-release a past episode, what can you do to drive attention to what you’ve already shared
28:00 - Still want something brand new, but don’t have the capacity to create from scratch? Do this instead.
Mentioned In How Podcast Hosts Can Leverage Existing Content to Ease Production Stress
Podcasting for Profitability Roundtable
Podcast Strategy Intensive
Rate and Review The More Profitable Podcast
Support the Show.
35 min