On just one day this Spring, at the height of global stay-at-home orders for Covid-19, Americans watched 27 billion minutes of streaming video. Dozens of online streaming services court us with an ever increasing amount of television and film content. And yet, more streaming services are coming online. But in the battle to win over subscribers (and our subscription dollars), how much of a role can good UX interface design play in crowning a video streaming champion? Does the best interface matter, or is content truly king?