21 min

How to Attract New Clients in 5 Incredible Ways Success Unscrambled Podcast

    • Entrepreneurship

Melia felt tired and frustrated from working 50-hour weeks, something needed to change fast.







She would do anything to start her own business but didn't know how to attract clients.







Melia knew that if she didn't figure this out in the next 6 weeks, she would need to quit her job of 14 years.







Yes, there's a lot of information available on YouTube and blogs across the Internet.







However, what would be nice is if she could find a resource that would lead her through the client attraction process successfully, step by step.







Let me know if you struggle with any of these.









* You know that client acquisition is very important for your small business







* No clients means no cashflow, revenue or income







* It would be best if you generated a lot of income to become profitable







* Getting your business to 5-figure months consistently is the ultimate dream









If only there was a way to get this process automated or at least have multiple streams of consistent high-quality leads.







In this resource, you'll discover how implementing a few simple systems can generate leads that'll help you generate the income and profits needed to go laughing all the way to the bank.















5 Things You're Probably Doing Wrong







Before looking at those 5 incredible ways to attract clients let's spend some time looking at the things that don't work.







At least when you know what not to do you'll understand the reason why you're not generating leads for your business.







You'll also have a better idea of how easy it is to settle for these default or vanilla options in your business.







1. Talking to Everyone







Several years ago when I was brand new to business I didn't understand the concept of target marketing.







When asked by my business advisor who is my target market, I responded with, "Anyone who needs my services".







There's a common phrase in marketing which says, when you talk to everyone, you're talking to no one and this is so true.







2. Not Digging Deep Enough







Another common mistake is when you are addressing a specific target audience you are not digging deep enough.







What I mean by this is that you are solving a core problem for your potential customers and this core problem has symptoms.







For example, when someone is constantly late for all their appointments, what is the real problem? Please don't say that they need a watch. Lol!!







3. Wrong Platform







You might not be someone who has difficulty with talking to everyone or digging deep but what about the platform you are using to promote your business?







Are you using the right platform where your ideal client is hanging out?







Business is so weird, sometimes I find certain types of audiences hanging out in the strangest places.







4. Suffering From Analysis Paralysis







This may not be you but there are some people who spend a lot of time analysing everything before taking action.







They'll choose 2-3 platforms and go on each one to spend time observing conversations and results others get.







However, spending 6-24 months lurking and observing will definitely not bring you leads.







5. Stuck in the Content Creation Phase

Melia felt tired and frustrated from working 50-hour weeks, something needed to change fast.







She would do anything to start her own business but didn't know how to attract clients.







Melia knew that if she didn't figure this out in the next 6 weeks, she would need to quit her job of 14 years.







Yes, there's a lot of information available on YouTube and blogs across the Internet.







However, what would be nice is if she could find a resource that would lead her through the client attraction process successfully, step by step.







Let me know if you struggle with any of these.









* You know that client acquisition is very important for your small business







* No clients means no cashflow, revenue or income







* It would be best if you generated a lot of income to become profitable







* Getting your business to 5-figure months consistently is the ultimate dream









If only there was a way to get this process automated or at least have multiple streams of consistent high-quality leads.







In this resource, you'll discover how implementing a few simple systems can generate leads that'll help you generate the income and profits needed to go laughing all the way to the bank.















5 Things You're Probably Doing Wrong







Before looking at those 5 incredible ways to attract clients let's spend some time looking at the things that don't work.







At least when you know what not to do you'll understand the reason why you're not generating leads for your business.







You'll also have a better idea of how easy it is to settle for these default or vanilla options in your business.







1. Talking to Everyone







Several years ago when I was brand new to business I didn't understand the concept of target marketing.







When asked by my business advisor who is my target market, I responded with, "Anyone who needs my services".







There's a common phrase in marketing which says, when you talk to everyone, you're talking to no one and this is so true.







2. Not Digging Deep Enough







Another common mistake is when you are addressing a specific target audience you are not digging deep enough.







What I mean by this is that you are solving a core problem for your potential customers and this core problem has symptoms.







For example, when someone is constantly late for all their appointments, what is the real problem? Please don't say that they need a watch. Lol!!







3. Wrong Platform







You might not be someone who has difficulty with talking to everyone or digging deep but what about the platform you are using to promote your business?







Are you using the right platform where your ideal client is hanging out?







Business is so weird, sometimes I find certain types of audiences hanging out in the strangest places.







4. Suffering From Analysis Paralysis







This may not be you but there are some people who spend a lot of time analysing everything before taking action.







They'll choose 2-3 platforms and go on each one to spend time observing conversations and results others get.







However, spending 6-24 months lurking and observing will definitely not bring you leads.







5. Stuck in the Content Creation Phase

21 min