4 episodes

Four lectures presented by Prof. Eric von Hippel. The other 15.356 lectures are by guest speakers, and are not available.

How to Develop Breakthrough Products and Services MIT

    • Business

Four lectures presented by Prof. Eric von Hippel. The other 15.356 lectures are by guest speakers, and are not available.

    • video
    Lecture 1: The Paradigm Shift from Producer to User Innovation

    Lecture 1: The Paradigm Shift from Producer to User Innovation

    In this video Prof. von Hippel explains the ongoing paradigm shift from producer to user innovation. He describes study findings, and explains why users - both individuals and firms - are increasingly developing new products and services for themselves.

    • 59 min
    • video
    Lecture 2: Basing New Commercial Products on "Lead User" Innovations

    Lecture 2: Basing New Commercial Products on "Lead User" Innovations

    Producers can benefit from commercializing user-developed innovations – but they must learn to identify those “lead users” who develop the most valuable ones. This video explains methods by which firms can identify and learn from lead users.

    • 48 min
    • video
    Lecture 3: Users Working Together in Communities Are Powerful Innovators

    Lecture 3: Users Working Together in Communities Are Powerful Innovators

    When users join together to work on a common interest – ranging from open source software projects to kitesurfing – they can carry out large scale innovation projects of great interest to both users and producers. This video explains with examples.

    • 1 hr 4 min
    • video
    Lecture 4: Toolkits to Support Product Development by Customers

    Lecture 4: Toolkits to Support Product Development by Customers

    Producers can help their customers innovate – and gain commercially valuable ideas as a result, by providing customers with toolkits for user innovation. This video explains what such toolkits are, and how they work.

    • 42 min

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