How to Get Potential Clients Through Cold Email

Shelley started her business recently and she had a burning question, how to get potential clients through cold email?

As an entrepreneur, you know that it’s important to constantly have cash flow in your business.

Without any consistent income, your business is just an expensive hobby.

The one skill every entrepreneur needs to master is getting sales or clients into their business.

Shelley was keenly aware of this which is why she needed to find a way to master this skill.

Here are three things to consider when you decide to use cold emails as your way of generating leads.

1. You’ll need a fresh list of people to email every week
2. Sending out emails that get responses is crucial
3. Doing this 100% manually can be a daunting task
4. Nobody likes to be sold to but everyone likes to buy

If only there was a way for Shelley to get proven strategies and resources that work every single time.

In this resource, you’ll discover a number of key elements and insider secrets that you can use to get the results that you need.

Email Marketing Statistics

So, you’re probably wondering why Shelley decided to use cold email as her lead generation strategy.

Well, according to Oberlo, there are 4.3 billion users of email globally and this is set to increase to 4.6 billion in the next few years.

Another surprising statistic from the same source reveals that over 3 billion emails are sent every day.

To put that into perspective, there are 2 billion active users of Facebook daily.

In terms of return on investment, the figures show that you can expect to generate $40 for every $1 spent on emails.

81% of business owners continue to use email as their source of customer acquisition.

Also, welcome emails have the highest open rates at 68.6% when compared to the average email open rate of 19.7%.

Did you know that 49% of consumers said that they like to get promotional emails from their favourite brands weekly?

Based on what you know now about email marketing do you think that Shelley has made a good decision?

List of Potential Clients

One of the toughest things Shelley needs to do before sending out cold emails is to develop a list of her prospective clients.

Have you ever wondered where people find a list of ideal clients?

If you have no idea who your potential client or buyer persona is then it will be more difficult to find them.

So, spend some time developing an avatar of your prospective client before moving to the stage of getting a list.

One of the things to figure out when profiling your ideal client avatar is where you can find them quickly and easily.

When you know who they are and where they spend most of their time then it becomes easier to find them as well as their email addresses.

A number of places where you can find them could include:

1. LinkedIn
2. Business website
3. Instagram
4. Facebook
5. 3rd Party Publications

Let’s look at ways in which you can develop a solid list of prospects.

How to Get a List of Email Addresses

Broadly speaking there are two ways to generate a list of email addresses.

These two ways are called inbound and outbound.

Inbound involves you leaving a link for people to access a free resource and they’ll need to enter their email address to get it.

Outbound is quite different, you basically need to go and find them and send them a cold email introducing yourself and giving them a reason to respond.

Everyone likes inbound email marketing because it is like if your prospective client raises their hand to get what you have.

However, if you are like Shelley and you’re starting from scratch there are a few ways to get this started.

1. Social Media Hand Raiser

The next time you are publishing content on social media instead of sharing a link publicly ask your prospective client to send you a DM.

If the thought of getting your prospective clients to send you a cold direct message gives you butterflies in your tummy then take a step back.

Imagine you have the perfect solution to their pain point and all they need to do is message you for it do you think that they will do it?

What I like about doing a hand-raising post is that you get instant feedback on whether your messaging is working.

So, say yes to using social networks to help you grow your customer base.

2. Freebie on Website

Another way to get people’s email addresses is to offer a freebie like a lead magnet on your website.

This will need to be something too good to pass up and it should give them a quick win.

You can use the same lead magnet for the handraiser on social media as well as your website.

3. Other People’s List

A really clever way to grow your email list fast is by doing a collaboration with a business owner who does something complimentary to your business.

For example, my zone of genius is tech and funnels. I can team up with someone who does copywriting.

We can put on a shared event together or that person can invite me to do a free masterclass with their audience.

4. Online Research

This is probably the hardest way to find a list of potential clients but it can be done.

You can do a manual search on LinkedIn and find your target audience. For example, if you’re looking to create a list of all the Accountants in the US, you’ll need to do a search on LinkedIn.

When you find them, you’ll need to add each one of them to your list and then find their email address manually.

Yes, there are several 3rd party tools that you can use like Hunter.io or Slik Prospector Chrome extension but they are never 100% accurate.

Once you have a list of first names, last names and job titles you can upload it to a tool like Hunter and they’ll populate the email address for you.

Then download your list of leads ready to do your cold email outreach.

5. Buying a List

A few years ago I was heavily involved in affiliate marketing which involved buying lists.

I cringe every time I think about this because it’s such a terrible way to do business.

However, there is one platform that has made this process non-sleazy by giving you the ability to purchase high-quality B2B emails.

It’s called Lime Leads and it gives you the ability to filter your leads before paying for them and downloading them.

After using these resources you should be able to drum up a list of 1,000 leads.

Cold Email Campaign

If you are like Shelley and you don’t have any experience at all in copywriting or email marketing.

You may be stuck thinking about what to write in your cold prospecting emails.

The world would be quite boring if we were all good at writing email copy.

I have over 20 years of experience sending out cold emails and all I can say to you is that there are so many different methods and templates available.

However, recently I came across one resource that is great for those on a low budget.

It’s priced at $5 and you can also purchase additional cold email templates for $30.

If this sounds like something you would like for your business, grab it here.

When you make the purchase, you’ll notice that it also comes with emails for the follow-up process as well.

Tools for Cold Emailing

Now that you’ve got your list of leads as well as the email copy that you’ll be sending to your potential customers.

You’re probably wondering if there’s a way to efficiently send out these emails to a minimum of 100 people each week.

Maybe you’re ambitious enough and you want to send 50 emails a day.

What should you use?

You’re probably thinking of using Outlook, Apple Mail, Postbox or Gmail.

Is there a way to save your email templates so that you can save time?

Can you track the open rates of the emails you’ll be sending out?

What about the ability to set follow-up reminders after a few days?

There are several tools that you can use to help with these features.

The two popular options include Mixmax and Mailtrack.

Warm Email Campaigns

If you decide to grow your email list using inbound techniques like the handraiser and freebie on the website that I mentioned previously.

You’ll need to have a welcome email sequence to deliver that freebie and then nurture that list with weekly newsletters.

In case you didn’t realise it there are significant differences between warm email templates and cold email templates.

So, it is important for you to decide which one you would like to do and develop your email content to match the right audience.

Yes, you can certainly decide to do both types of campaigns because the warm email campaigns can be set up and automated.

Conversion Rates

If you’ve never done any kind of marketing campaigns, sales outreach, lead generation or anything similar.

You’ll know that it’s all a numbers game if you get all the components right.

Whether it’s a cold email or a warm/regular email marketing campaign there are some key numbers you need to look at to determine if you’re doing it right.

These key numbers include delivery rate, open rates, click rates and sales/conversions (income generated).

There are other analytics as well like unsubscribe rates, bounce rates and spam complaints.

This is not a comprehensive guide on email marketing so let’s focus on what those key numbers should look like.

1. Delivery rate – 100%
2. Open rate –