13 episodes

Marketing. It’s a fundamental business activity and a battle cry heard in board rooms throughout the world, yet what is it really and how can it benefit your business? Join Bonnie Taylor as she demystifies marketing, bypassing gimmicks and instead focuses on the steps and tools required to create and run a profitable modern marketing program.brbr
Through interviews with industry leaders and answers to listener questions, I Think I Need Marketing will make marketing an approachable business activity. The show will cover topics such as developing a marketing strategy and branding program before moving on to the many traditional and digital options available today. Core actions such as setting budgets, using research, hiring and working with outside consultants, and evaluating results will all be discussed.

I Think I Need Marketing The VoiceAmerica Talk Radio Network

    • Business

Marketing. It’s a fundamental business activity and a battle cry heard in board rooms throughout the world, yet what is it really and how can it benefit your business? Join Bonnie Taylor as she demystifies marketing, bypassing gimmicks and instead focuses on the steps and tools required to create and run a profitable modern marketing program.brbr
Through interviews with industry leaders and answers to listener questions, I Think I Need Marketing will make marketing an approachable business activity. The show will cover topics such as developing a marketing strategy and branding program before moving on to the many traditional and digital options available today. Core actions such as setting budgets, using research, hiring and working with outside consultants, and evaluating results will all be discussed.

    Marketing With a Cause: Understand Mission and Non-Profit Marketing

    Marketing With a Cause: Understand Mission and Non-Profit Marketing

    Finding ways to give back in business can be highly rewarding, but what if your business made giving back a part of its brand and incorporated it into its marketing? Mission marketing not only embraces corporate philanthropic goals, but it can additionally enhance your brand in your buyers' eyes. Taking cause-based business a step further, non-profit entities enlist emotional marketing to promote their missions. In this episode, host Bonnie Taylor discusses both types of marketing before bringing in special guest, Brendan Hurley, CMO with Goodwill of Greater Washington.

    • 53 min
    Video Marketing: Beyond Lights, Camera, Action!

    Video Marketing: Beyond Lights, Camera, Action!

    Video marketing has come a long way from its television commercial days! Today's video marketing options allow us to shoot quality content on the fly, increasing our access to this ever-growing, flexible tool. In this episode, host Bonnie Taylor explores video marketing's best practices and uses in the modern marketing program with special guest, René Wells, from Apus Media, Inc.

    • 52 min
    How to develop a professional marketing campaign

    How to develop a professional marketing campaign

    Developing a marketing campaign is a process requiring careful planning and an adherence to details and deadlines. What are the steps involved with this process and how can you apply it to your own marketing program? In this episode, host Bonnie Taylor shares her own marketing campaign development process, including best practices at each stage as well as potential pitfalls you should avoid with your own campaigns.

    • 52 min
    Driven by Data: Using Analytics to Improve Marketing's ROI

    Driven by Data: Using Analytics to Improve Marketing's ROI

    One of the trickiest tasks in marketing has be tracking Return on Investment (ROI) and determining program success beyond sales. Fortunately today's marketing programs can employ marketing analytics to supply them with actionable, real data on everything from campaign results to buyer actions. In this episode host Bonnie Taylor will explore marketing analytics and give a few tips for evaluating success, no matter your business size. She will be joined by business intelligence and data visualization expert, Padma Chitrapu, who will share how data is tracked and used by today's businesses.

    • 53 min
    Digital Marketing: the rapidly changing tools in marketing today

    Digital Marketing: the rapidly changing tools in marketing today

    Digital marketing has dramatically changed how we promote our businesses and interact with potential buyers in recent years, but is it a right fit with every business? In this episode, host Bonnie Taylor provides an overview of digital marketing, including what tools and best practices every business should use to achieve success in today's markets. She will be joined by special guest, Global Digital Marketing expert, Bill Barrett.

    • 53 min
    Becoming Number 1 in 10,000: Understanding Advertising

    Becoming Number 1 in 10,000: Understanding Advertising

    When the average person sees between 4,000 and 10,000 advertisements every day, how can your business stand out? Through a strategic marketing process! In this episode, host Bonnie Taylor explores the world of traditional and digital advertising, including sharing her tips for choosing and evaluating the many advertising options available today and tips for building a powerful advertisement that will get your business noticed.

    • 54 min

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