Incentive: What Motivates Incentive

Unlike traditional sales incentives, channel sales rewards present particular challenges -- and opportunities. To delve into these, and discuss some best practices in managing dealer and channel sales incentives, we spoke with Luke Kreitner, vice president at Incentive Solutions. He discusses How an incentive program can influence a contractor’s recommendations to an end user, why it’s key to keep things simple for contractors and why gamification has particular appeal.
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In the final part of this discussion, the seven panelists talk about the trends they are seeing in merchandise rewards, predictions they have for the industry in the months ahead and address a variety of topics raised by audience members. 

1This year's panelists are:
Rhonda Brewer, vice president, sales, for BCD Meetings & Event
Shelly Colla, national sales manager, Premium Incentive Group, Sony Electronics
David Gould, CEO of CR Worldwide
Tony Lorenz, CEO of PRA
Mike May, president/owner of Brightspot Incentives & Events
Steve O'Malley, division president, Maritz Travel
Melissa Van Dyke, president of the Incentive Research Foundation
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In this section, leaders in the reward and recognition industry delve into the concerns they are hearing from clients and those C-suite decision makers, as well as the trends they are seeing in the travel sector particularly. 

This year's panelists are:
Rhonda Brewer, vice president, sales, for BCD Meetings & Event
Shelly Colla, national sales manager, Premium Incentive Group, Sony Electronics
David Gould, CEO of CR Worldwide
Tony Lorenz, CEO of PRA
Mike May, president/owner of Brightspot Incentives & Events
Steve O'Malley, division president, Maritz Travel
Melissa Van Dyke, president of the Incentive Research Foundation
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In this lively conversation between seven luminaries from across the incentive industry touches on a wide range of topics, including big data, artificial intelligence and the economy’s effects on rewards and recognition. In this first of three parts, the panelists offer up the one trend they believe is having the greatest influence on rewards and recognition today. The answers might surprise you.

This year's panelists are:

Rhonda Brewer, vice president, sales, BCD Meetings & Events
Shelly Colla, national sales manager, Premium Incentive Group, Sony Electronics
David Gould, CEO of CR Worldwide
Tony Lorenz, CEO of PRA
Mike May, president/owner of Brightspot Incentives & Events
Steve O'Malley, division president, Maritz Travel
Melissa Van Dyke, president of the Incentive Research Foundation
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Incentive programs can be enormously complicated and involve very sensitive information, creating challenges for managers and administrators. Could blockchain be the solution to these challenges? Holly Glowaty, cofounder of financial-tech consultancy K+H Connection as well as Flourish: The Growth of Branded Currency Conference, discusses the basics of blockchain and the possibilities it offers to the incentive industry, from gift cards to consumer incentives to travel rewards.
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Happy Employee Appreciation Day!  We are speaking with Dr. Bob Nelson, author of numerous books including 1,001 Ways to Engage Employees, who 25 years ago invented Employee Appreciation Day. He talks about why this concept has proven so powerful, why so many managers can still use a reminder about the value of employee appreciation and some simple ways to celebrate.
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