19 episodes

Hosted by WeTransfer CCO Damian Bradfield, Influence is a documentary podcast that takes a deep dive into the world of advertising. 
How much of a say do we really have when it comes to the things we buy? And what does the way we consume advertising say about our culture, our economy and our world? Featuring in-depth interviews, dramatic retellings and some iconic archival ads, Influence shines a light on the power of advertising – the good, the bad and the ugly. 

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Influence: Exploring The Good, The Bad, and The Ugly Of Advertising WeTransfer

    • Marketing
    • 5.0, 1 Rating

Hosted by WeTransfer CCO Damian Bradfield, Influence is a documentary podcast that takes a deep dive into the world of advertising. 
How much of a say do we really have when it comes to the things we buy? And what does the way we consume advertising say about our culture, our economy and our world? Featuring in-depth interviews, dramatic retellings and some iconic archival ads, Influence shines a light on the power of advertising – the good, the bad and the ugly. 

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    Troy Carter on fresh starts, the Fresh Prince and the future of music

    Troy Carter on fresh starts, the Fresh Prince and the future of music

    From scoring a record deal (and a free ride home) with Will Smith to promoting superstars like Lady Gaga and Eve, it seemed Troy Carter had it all figured out. But it’s screwing up and learning from his mistakes that got him to where he is today – a high-flying music mogul and investment entrepreneur. In our season finale Damian and Troy talk all things tech, business, music and failure, plus how Covid-19 will change the way we connect.
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    • 32 min
    Sara DeCou on Miquela, the computer-generated influencer that captivated the internet

    Sara DeCou on Miquela, the computer-generated influencer that captivated the internet

    Thanks to social media, emerging technologies and, let’s face it, an increasingly surreal zeitgeist, our idea of what’s real and what’s not is murkier than ever. This week Damian chats to Sara DeCou, co-founder of Brud and co-creator of Miquela – a computer-generated influencer who amassed over 1.5 million Instagram followers. The pair discuss alter egos, fake news and a dystopian-sounding future governed by technology.  


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    • 27 min
    Quynh Mai on marketing to Gen Z and Kanye’s creative drive

    Quynh Mai on marketing to Gen Z and Kanye’s creative drive

    She ran one of the first ever influencer marketing campaigns, knows exactly how to reach Gen Z and has Kanye on her client roster – this week Damian chats to the indomitable Quynh Mai, founder of Moving Image & Content. The pair discuss the digitization of advertising, the companies that will survive COVID-19 and how good branding can be a beacon of hope in a dystopian political climate.
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    • 30 min
    Yancey Strickler, the co-founder of Kickstarter, on what advertising can’t buy

    Yancey Strickler, the co-founder of Kickstarter, on what advertising can’t buy

    Damian chats to Yancey Strickler, co-founder and former CEO of Kickstarter, about how the notorious crowdfunding platform thrives on what money can’t buy: community, word of mouth and creating for creation’s sake. The pair discuss metamodernist philosophy, what it means to have “value” and Yancey introduces us to Bentoism – which features in his book This Could Be Our Future: A Manifesto for a More Generous World.
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    • 36 min
    Matthew Freud on rebrands, relations and bad reputations

    Matthew Freud on rebrands, relations and bad reputations

    He’s repaired reputations, put a stop to scandals, and even had Harvey Weinstein clamouring at his door – so who better to turn to in a time of COVID-induced crisis? This week Damian chats to Matthew Freud, the world’s go-to man for publicity, access and damage control. The pair get real about hitting reset, knowing who to trust, and what it’s like to carry the weight of your great grandfather’s name (yes, that Freud).
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    • 30 min
    Episode Takeover - Processing this Moment with Andrew Simon and Brentin Mock

    Episode Takeover - Processing this Moment with Andrew Simon and Brentin Mock

    This week we take the time to process this moment with Grist’s director of leadership programming Andrew Simon, and Brentin Mock, staff writer at CityLab. The pair discuss the sheer complexity of existing as Black men in America today, and why every step forward seems to be followed by another one back.
    Show Notes:
    Andrew Simon
    Website: andrew25simon.com
    Twitter: @andrew25simon
    Work: Grist
    Brentin Mock
    Twitter: @brentinmock
    Work: CityLab
    Brentin's Reading List:
    Nikole Hannah-Jones: The 1619 Project / The Problem We All Live With / The Resegregation of Jefferson CountyTalia Buford: Climate Change and Vulnerable Communities / Early Data Shows African Americans have Contracted and Died of Coronavirus at an Alarming RateWendy Thomas: MLK50: Justice Through JournalismRoxane Gay: Remember, No One is Coming to Save Us / Bad FeministBrittney Cooper: Eloquent Rage / Crunk Feminist CollectiveLatoya Peterson: Why Aren't More Black Kids Going Pro in ESports / Glow Up GamesKiese Laymon: Heavy / Gioncarlo Valentine's Searing Portrait of the Fears of Young Black MenFinding Fred with Carvell Wallace [podcast]
    Andrew's Reading List:
    Ta-Nehisi Coates: Between The World and MeN.K. Jemisin
    Environmental Justice Organizations:
    We ActNew York City Environmental Justice AllianceT.E.J.A.S.Deep South Center for Environmental Justice
    Other Links:
    The Audubon Society's Statement about what happened to Christian CooperBrentin's article, "In Ferguson, Walking While Black was a Crime"Brentin's article on Christian Cooper: "The Toxic Intersection of Racism and Public Space"
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    • 27 min

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