Intellicast EMI Research Solutions

Welcome back to Intellicast! In this episode, we continue our spring conference recap series. This time, Brian Peterson is joined by Tony Brown and Jason Inderhees, who were in Austin for IIeX.
The guys dive right in, with Jason and Tony giving overall perceptions of the conference. They talked about the set-up (including the headphones), how it seemed people were willing to talk, and the quality of the sessions.
This leads to a conversation about the key themes of the conference. In what shouldn't surprise anyone, artificial intelligence was the key theme. However, Jason and Tony both talk about how, while AI was the main theme, they liked the secondary theme of data quality and the efforts made (including employing AI) to achieve better quality.
Next, Tony and Jason talk about their favorite sessions from the IIeX. Tony talks about a session that BET held about how they use data to improve their recommendations for viewers based on their viewing habits. He also mentions another presentation that talked about fandom, how brand love is tracked, and the emotional ties they have to their consumers.
Jason mentions a presentation from Cint on how they are employing AI and a presentation involving the NBA and how they are utilizing data and insights to help plot out their future. Jason also mentions a session where Kraft Heinz talked about brand measurement and the methodologies they combine to understand better how people interact with their brand.
To wrap up the episode, the guys have a fun discussion about the best meal they had while they were in Austin. Jason raves about the steakhouse he took some clients to for dinner, while Tony gets a recommendation from his Uber driver, which turns out to be fantastic.
If you missed out on IIeX, this is the episode for you!
Thanks for tuning in!
We have just released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/
Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.
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Welcome back to Intellicast! On today's episode, Brian Peterson is joined by Alex Hunt, the CEO of Behaviorally, to discuss the evolution of Behaviorally as well as the evolution in the market research industry as a whole.
Kicking off the episode, Alex delves into how he got into market research. As you may suspect, it was an industry Alex kind of fell into. Alex then gets into some of his early journey within market research and how it led him to Behaviorally.
Brian and Alex then discuss Behaviorally's evolution over the last six years since Alex joined the organization. He details how Behaviorally adopted a digital-first approach that has reshaped their operations, including helping productize their offerings. This clearly determined product stack is integral to their operations. Overall, Alex's strategic moves have streamlined processes and enhanced the company's ability to leverage behavioral data sets effectively. Alex also gives some advice around implementing the changes Behaviorally underwent.
One of the most exciting prospects Alex discussed was the potential for AI to revolutionize market research. He talks about how Behaviorally has integrated AI into their offerings. He also shared his insights on how AI could evolve the way research is conducted, offering unprecedented efficiency and depth of analysis. As you listen, you'll hear Alex's passion for this topic.
In the second half of the interview, Brian switches gears with Alex and brings back the 4 P's. Alex shared the personal elements that have contributed to his success. He spoke about the joy he finds in his work and the sense of purpose that fuels his daily efforts. Brian also learned about how Alex balances his personal and professional life, including the activities he does with his family in different seasons and the activities he commits time to for himself.
This is a great conversation with one of the leaders in the industry!
Thanks for tuning in.
You can connect with Alex on LinkedIn here.
To learn more about Behaviorally, visit their website at https://www.behaviorally.com/
We have just released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/
Did you miss one of our webinars or want to download some of our whitepapers and reports? You can find everything on our Resources page on our website here.
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Welcome back to Intellicast! We have another great episode for you today. Brian Peterson is joined by Mary Draper, who has just returned from Atlanta and the Insights Association Annual Conference.
Kicking off the episode, Mary and Brian discuss how the spring conference season is closing out. This naturally sets up the conversation for the rest of the episode – an in-depth recap of the IA Annual Conference.
The conversation starts with Mary giving Brian her overall perceptions of the conference. Compared to other conferences she has been to, Mary talks about how IA Annual is much more focused on information sharing and networking than sales. This leads to Mary discussing one of the first sessions called "So You Want to Sell to Me" and how Karen Craft talked about what it was like for her to attend a conference. This included the hundreds of emails they get, many invites for coffee and/or dinners, and more. Mary said that while she couldn't remember the exact number mentioned, if Karen accepted all the invites she got, she would be booked solid for a week and miss the entire conference. It was eye-opening.
Next, Brian and Mary discuss some of the core themes and topics from the conference. In addition to artificial intelligence (one of the main topics at conferences for nearly two years), data quality and inclusive research were also big topics.
Mary gives more details about how AI was discussed at the conference. She noted that while there was initial skepticism and concerns about the validity of AI-generated data, AI's efficiency and time-saving aspects have led to its increased use and acceptance in the industry. She also talked about how it was talked about some of the drawbacks of self-reported data, which leads to a larger conversation around the difference between self-reported versus behaviorally verified data and what sometimes causes inconsistencies with self-reported data.
Mary also talks about how the conference focused on the importance of making market research more accessible, with a focus on people with disabilities. She shares her experience participating in breakout workshops; particularly one focused on developing a participant Bill of Rights.
Finally, Mary and Brian talk about Mary's favorite non-conference activity she did. While she couldn't make her normal Publix trip, she spoke about how she could watch the eclipse while in Atlanta. It was on her calendar for a while, so she was happy she didn't miss it.
Thanks for tuning in!
We have just released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/
Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! It has been a couple of weeks, but we are back with a couple of special guests. Joining Brian Peterson this week are Gabby Blados and Matthew Alexander – both of whom attended Quirks Chicago.
Kicking off the episode, the trio discuss the recent eclipse and what they did to view it. Everyone agreed that it was a once-in-a-lifetime event that they were glad they were able to see.
Next, Gabby and Matthew give a breakdown of Quirks Chicago. They talked about the overall tone of the event and how it was more lively than other conferences they had attended, especially ones just out of the COVID lockdown. Gabby mentioned how she felt a sense of camaraderie from everyone attending.
Matthew and Gabby then get into some of the major themes and topics from the conference. In what should surprise no one, AI was the biggest topic. They noticed a shift in attendees toward embracing AI, where there was much more hesitancy in previous years. Data quality was another big topic at Quirks, and sometimes, they overlapped with AI.
Gabby and Matthew talked about their favorite session, which got them both thinking about how we, as an industry, ask about household income and, with cultural changes, whether there needs to be a change. They mentioned how there could be challenges in defining household income, especially among multigenerational households, households where adult children have moved back in, or ones that have extended family living with them. This leads to a deeper conversation about how current screening questions about household income could lead to the exclusion of certain respondents because of how they interpret the definition of household income.
Gabby and Matthew then talked about their experience at a session where Johnsonville and C+R Research presented how they navigated building a new campaign to bring everyone together while avoiding pitfalls that other brands have encountered recently. Matthew pointed out that he was impressed by Johnsonville's willingness to acknowledge their initial missteps and their commitment to improve through collaboration. The conversation had Brian thinking about a movie he recently watched, Flaming Hot, that had parallels about ensuring you address cultural differences appropriately.
Finally, Matthew and Gabby tell Brian that it was announced that next year's conference was moving out of downtown Chicago to a venue closer to O'Hare airport. Matthew and Gabby talk about how, while they enjoyed the downtown location, they were excited about the potential of the new venue.
Thanks for tuning in!
We have just released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/
Did you miss one of our webinars or want to download some of our whitepapers and reports? You can find everything on our Resources page on our website here.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! EMI's own Matthew Alexander joins host Brian Peterson to discuss the latest market research news.
Kicking off the episode, Brian gives a quick rundown of upcoming conferences and their dates, including Quirks Chicago, where Matthew will attend. Matthews gives his insight into what he is looking forward to with Quirks.
The guys then dive into the market research news, starting with the news of the launch of Unlock Surveys, a new panel from Stagwell, the owners of Harris Poll and Maru. In connection with the podcast, former Poll Party Pod host and frequent Intellicast guest Adam Dietrich will be the managing director of the new panel.
Next, the guys discuss the latest financial reports from Ipsos. Brian and Matthew discuss Ipsos's growth in 2023 and what it means for the overall industry.
The following story ties in nicely as the guys discuss the new AI tool, InnoExplorer, that Ipsos launched. The tool uses generative and analytical AI to help clients accelerate their innovation cycles. This leads to a deeper discussion about the introduction of AI tools and what the future could be in 5 years, as well as just one year from now.
Finally, the guys dissect the news about new legislation that has been introduced to shut down the annual America Community Survey. Matthew gives his perspective as a sample consultant who builds custom sample plans for clients, many of whom depend on accurate census and population data, and what losing this data source could mean for the industry.
Thanks for tuning in!
We are proud to have collaborated with Brandtrust, combining their Narrative Inquiry and our Strategic Sample Blending to unlock deeper insights and richer data, enhancing our ability to understand the complex topic of mental health. Download the eBook today!
Want to catch up on our blogs? Click here.
Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.
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Welcome back to Intellicast! We have a special episode for you today! Brian Peterson is joined by Mary Draper and special guest Karine Pepin, co-founder of The Research Heads, for an in-depth conversation on data quality.
Before diving into the discussion, Karine talks about her background, how she got into market research, and what led her to start The Research Heads. She talks about the market gap that she and her co-founder identified where they are looking to bridge the gap between do-it-yourself researchers, in-house teams, and full-service agencies by offering flexible and collaborative solutions.
Next, we jump into our data quality discussion. Karine and Mary discuss why there is no single solution to ensure data integrity. Karine advocates for a multi-layered approach to address various sources of bad data, emphasizing the importance of a comprehensive screening process, attention checks, and post-survey analysis, which Mary agrees with.  
The discussion expands into the impact of social media and the role of incentives in survey participation, acknowledging the challenges posed by fraudulent respondents and the potential benefits of a universal respondent ID system to enhance targeting and data quality.
Finally, Karine gives us her view on the future of data quality in market research. While optimistic, she does believe the industry needs to be committed to transparency and the education of clients about the necessity for increased budgets to tackle data integrity issues effectively.
You can connect with Karine on LinkedIn here: https://www.linkedin.com/in/datafairy/
You can read Karine’s article on data quality that was featured on Research Live here: https://www.research-live.com/article/opinion/leveraging-academia-and-working-together-can-improve-data-quality/id/5122943
Thanks for tuning in!
We are proud to have collaborated with Brandtrust, combining their Narrative Inquiry and our Strategic Sample Blending to unlock deeper insights and richer data, enhancing our ability to understand the complex topic of mental health. Download the eBook today!
Want to catch up on our blogs? Click here.
Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.
Learn more about your ad choices. Visit megaphone.fm/adchoices