Is Taylor Swift really a PR genius? - PRWeek podcast Beyond the Noise - the PRWeek podcast

Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek UK journalists discussing major issues from the previous seven days or so.
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This week’s edition is hosted by PRWeek UK news editor Siobhan Holt alongside UK editor John Harrington and reporter Eliza Wiredu.
In this week’s episode, the team discuss the publicity around the launch of Taylor Swift’s latest album and asks if the American singer-songwriter is a PR genius. 
Elsewhere, the journalists chat about the recent acceleration in mergers and acquisitions following Buchanan’s announcement to become part of its sister agency, Burson, when the agency giant launches in July; plus Unity’s merger into Greentarget. The trio analyse what this could mean for comms and marketing businesses.
Separately, the team question what minority investments could mean for the industry following the news that a US firm is investing in London agency, Williams Nicholson.
The journalists also pick their favourite winners from the PRWeek UK Corporate Affairs Awards.  


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