30 min
Jay Hasbrouck 'The power of ethnographic thinking in Design' EthnoPod - Understanding People and Culture with Jay Hasbrouck
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- Design
This is HCD is brought to you by Humana DesignIn this episode, we chat with the author of Ethnographic Thinking, Jay Hasbrouck. We go through what ethnographic thinking is and how it should be applied to inform richer contextual insights for design teams and how designers have abused or misunderstood ethnography and even touch on some retail rituals in the US and talk about how going off-piste in Jay's research plan in Japan led him to a shoe hotel and all the rich insights about the culture that followed.
Jays website
Jay Hasbrouck on LinkedIn
Buy Jay's book 'Ethnographic Thinking: From Method to Mindset (Anthropology & Business)' on Amazon'
Learn more about your ad choices. Visit megaphone.fm/adchoices
This is HCD is brought to you by Humana DesignIn this episode, we chat with the author of Ethnographic Thinking, Jay Hasbrouck. We go through what ethnographic thinking is and how it should be applied to inform richer contextual insights for design teams and how designers have abused or misunderstood ethnography and even touch on some retail rituals in the US and talk about how going off-piste in Jay's research plan in Japan led him to a shoe hotel and all the rich insights about the culture that followed.
Jays website
Jay Hasbrouck on LinkedIn
Buy Jay's book 'Ethnographic Thinking: From Method to Mindset (Anthropology & Business)' on Amazon'
Learn more about your ad choices. Visit megaphone.fm/adchoices
30 min