Jennifer Lopez, the secret of smart collaboration, and the "super niche‪"‬ SHEcorporated One Step Empire

What’s the secret to making your product the one your buyers HAVE to have, even when there are literally thousands of other choices?What would make some of the biggest names in entertainment (ahem Jennifer Lopez for example) want to wear your product, when you have spent little on advertising and don’t have any type of “In” in the industry?A really specific niche, and some smart collaboration is the secret.You hear a lot about niching down and getting really specific about who your customers ...