552 episodes

Keep What You Earn is a podcast for entrepreneurs of all levels to start using their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the mundane and complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence.

[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Fitnancial Solutions, LLC.]

Keep What You Earn Shannon Weinstein

    • Business

Keep What You Earn is a podcast for entrepreneurs of all levels to start using their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the mundane and complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence.

[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Fitnancial Solutions, LLC.]

    The Little Things That Unlocked Growth in My Business and Life

    The Little Things That Unlocked Growth in My Business and Life

    In today's episode, we're delving deep into the nuances of gratitude and how appreciating simple conveniences can propel us forward. I'll share personal insights into the daily choices and investments that have significantly impacted my productivity and wellbeing – from hiring a cleaning service to prevent household arguments and stress, to ordering groceries online for the ultimate time-saving convenience.
     
    What you'll hear in this episode:
    04:53 Groceries delivered saved me valuable time.
    08:29 Outsource personal tasks to reduce stress.
    09:53 Delegate tasks, shed guilt, protect your energy.
     
    If you like this episode, check out:
    Creating an Outstanding Customer Service Experience
    Reviving Business Boredom
    Unlocking the Secrets of My SOPs
     
    Want to learn more so you can earn more?
    Transform your small business journey – download the Small Business $tarter Kit here.
    Visit keepwhatyouearn.com to dive deeper on our episodes
    Visit keepwhatyouearncfo.com to work with Shannon and her team
    Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
    Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
     
    The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
     

    • 13 min
    How Do I Avoid Payment Processing Fees?

    How Do I Avoid Payment Processing Fees?

    In today's episode, we're diving into a common frustration for business owners: Those pesky payment processing fees from platforms like Stripe, Square, and PayPal. They might seem small, but they sure add up, and many of you have been asking – can we bypass these fees without sacrificing service? We'll tackle why embracing a slight cut in your revenue for a fee can actually enrich your business's maturity and appeal. I'm sharing my take on how these fees are an investment, not just a deduction. So, stay tuned as we peel back the layers of customer convenience, business growth, and the magic of that 97% revenue you retain.
     
    What you'll hear in this episode:
    04:27 Business owners prioritize customer payment flexibility and value.
    08:03 Accept payment processing fees as an investment.
     
    If you like this episode, check out:
    Is Productivity the Same as Profitability?
    Building a Business with Exit Strategy in Mind
    The Best Places to Look to Find Cost Savings
     
    Want to learn more so you can earn more?
    Get $50 off your HR audit with People Principles by using code SHANNON50 here.
    Visit keepwhatyouearn.com to dive deeper on our episodes
    Visit keepwhatyouearncfo.com to work with Shannon and her team
    Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
    Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
     
    The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    • 10 min
    Should I Hire a Tax Strategist?

    Should I Hire a Tax Strategist?

    In today's episode, we're diving into the realm of tax strategists. I'll be sorting out the hype from the truth and guiding you on whether you genuinely need a tax strategist or if you're simply buying into the marketing noise. We'll talk about the problems that a tax strategist can solve for you, why a close relationship with your CPA might be what you truly need, and how to steer your business towards wealth without letting tax worries slow you down. And for those of you stressed about high tax bills, I've got insights that might just change your perspective. Stick around to finally learn how to make tax planning empowering, not daunting. Let's get into it.
     
    What you'll hear in this episode:
    07:04 California has high taxes, but estimation process.
    09:17 Plan taxes around lifestyle, not vice versa.
    12:37 Focus on earning, planning, and professional advice.
     
    If you like this episode, check out:
    How to Read Your Tax Return
    S Corp Salary Explained Like a 3rd Grader
    CFO Q&A - Tax Estimates
     
    Want to learn more so you can earn more?
    Join Gusto today and get a $100 Visa Gift Card
    Visit keepwhatyouearn.com to dive deeper on our episodes
    Visit keepwhatyouearncfo.com to work with Shannon and her team
    Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
    Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
     
    The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    • 14 min
    Making Bookkeeping Simple and Affordable with Tony Wilson

    Making Bookkeeping Simple and Affordable with Tony Wilson

    In this special episode, we have the pleasure of chatting with Tony Wilson, a CPA and CMA with a passion for simplifying bookkeeping for freelancers and business owners. We'll dive into the critical role that bookkeeping plays beyond tax preparation and discover how it can be a powerful tool for making informed decisions, optimizing financial health, and avoiding common pitfalls that can sink a growing business. From the real costs and value of hiring a professional bookkeeper to strategies for maintaining your books without breaking the bank, Tony offers his expert advice and sheds light on his program "Tax Ready Freelancer." Whether you're just starting or looking to take your business finances to the next level, this episode is a treasure trove of actionable tips. So, buckle up as we learn to navigate the financial storytelling that can transform the way you understand and manage your business's finances.
     
    Tony Wilson is a Certified Public Accountant (CPA) and Certified Management Accountant (CMA) with a passion for entrepreneurship. Since starting his first photography business in college, he knew his passion was to provide the framework for entrepreneurs to succeed. After nearly a decade combined in public accounting and Corporate America, Tony launched Accquip, an education-oriented fractional CFO and outsourced accounting services provider serving software development agencies and bootstrapped SaaS companies. By helping these tech-savvy entrepreneurs understand their numbers, Tony empowers founders with the finance and accounting acumen to make key business decisions.
     
    Website: www.Accquip.com 
    LinkedIn: https://www.linkedin.com/in/tony-wilson-cpa
    Tax-ready freelancer course: https://www.accquip.com/a/2147746288/9NJQ4ELV
     
    What you'll hear in this episode:
    04:17 Monitoring progress leads to proactive adjustments for success.
    10:01 Begin S corp conversation at $50,000 profit.
    11:08 Financial awareness empowers entrepreneurs to make decisions.
    14:45 Specialist should have experience in your industry.
     
    If you like this episode, check out:
    The Power of Diverse Mastermind Groups for Comprehensive Growth
    How to Break Free from the Corporate 9 to 5
    Best Ways to Negotiate Business Deals
     
    Want to learn more so you can earn more?
    CFO On Demand click here
    Visit keepwhatyouearn.com to dive deeper on our episodes
    Visit keepwhatyouearncfo.com to work with Shannon and her team
    Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
    Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
     
    The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
     

    • 23 min
    How to Tell Your Financial Story with Tony Wilson

    How to Tell Your Financial Story with Tony Wilson

    In this episode, we'll explore why bookkeeping should be approached not as a complex mathematical puzzle but as a narrative of your business's financial journey - with special guest, Tony Wilson. We'll discuss the common mental blocks and misconceptions that hold you back and the importance of tackling your finances monthly, if not quarterly, to craft a financial tale you'll be proud of. Whether you're a seasoned business owner or just starting, Tony's insights will equip you with practical tips and an easier, more approachable way to manage your finances. So gear up to transform your money mindset and keep what you earn—one story at a time.
     
    Tony Wilson is a Certified Public Accountant (CPA) and Certified Management Accountant (CMA) with a passion for entrepreneurship. Since starting his first photography business in college, he knew his passion was to provide the framework for entrepreneurs to succeed. After nearly a decade combined in public accounting and Corporate America, Tony launched Accquip, an education-oriented fractional CFO and outsourced accounting services provider serving software development agencies and bootstrapped SaaS companies. By helping these tech-savvy entrepreneurs understand their numbers, Tony empowers founders with the finance and accounting acumen to make key business decisions.
     
    Website: www.Accquip.com 
    LinkedIn: https://www.linkedin.com/in/tony-wilson-cpa
    Tax-ready freelancer course: https://www.accquip.com/a/2147746288/9NJQ4ELV
     
    What you'll hear in this episode:
    03:32 Freelancers play key role in business growth.
    08:21 Entrepreneurs are storytellers, not just numbers.
    10:18 Approach bookkeeping like eating an elephant.
    16:11 Regularly review and adjust financial storytelling monthly.
    17:34 Tax preparation requires planning and financial costs.
    21:10 Accessible support for using financial statements effectively.
     
    If you like this episode, check out:
    The Power of Diverse Mastermind Groups for Comprehensive Growth
    How to Break Free from the Corporate 9 to 5
    Best Ways to Negotiate Business Deals
     
    Want to learn more so you can earn more?
    CFO On Demand click here
    Visit keepwhatyouearn.com to dive deeper on our episodes
    Visit keepwhatyouearncfo.com to work with Shannon and her team
    Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
    Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
     
    The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
     

    • 22 min
    CFO Q&A - Naming Your Business

    CFO Q&A - Naming Your Business

    On today’s episode, Shannon tackles why your name might not be the best choice for your company’s identity. She'll share insights on the potential risks and long-term considerations of business naming—from privacy concerns to future growth and sellability. If you're in the throes of naming your venture or rethinking your existing business name, Shannon has the actionable advice you need. Join us for a mix of practical tips and expert knowledge, all served up in our signature judgment-free style.
     
    What you'll hear in this episode:
    06:13 Avoid risks by not naming business after yourself.
    07:10 Unique business names are like Taylor Swift's Easter eggs, personal and flexible.
    12:25 Limited spots available for transformative business sessions.
     
    If you like this episode, check out:
    Do You Really Need a Business Plan?
    3 Reasons to Separate Your Business Money from Personal
    CFO Q&A - Tax Estimates
     
    Want to learn more so you can earn more?
    CFO Power Session: https://www.keepwhatyouearn.com/power-session-inquiry
    Visit keepwhatyouearn.com to dive deeper on our episodes
    Visit keepwhatyouearncfo.com to work with Shannon and her team
    Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
    Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
     
    The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    • 13 min

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