Know Pain, Know Gain Jay Rooke

“Start early. It's easier to get your mind around the numbers when you're smaller and when the numbers are easier. And then when you grow, you already have a foundation of understanding the numbers. Knowing the numbers is not contrary to running a business that has good values. It's actually an essential support to it.” -Sarah Murray
 
Founded by Sarah Murray, Trialcraft endeavors to help their clients craft persuasive cases in the pretrial, in-trial, and up to post trial services. Sarah has spent over 20 years helping clients craft winning strategies and develop the best practices for litigation cases. Although her business was complicated from the get go, Sarah’s experience in academia and corporate gave her wisdom to transition successfully and keep growing. 
 
The entrepreneur's journey is already complicated as it is. Imagine having to face it alone with growing responsibilities and keeping up with the fast pace business world. This is why many business owners get swamped at some point. This week, Sarah and I will talk about one of the rarely discussed problems in the industry-- TOO MUCH BUSINESS. 
 
Sarah shares her struggles in building her business and making sure it continues to grow and the people working for her are paid accordingly. In this episode, we talked about managing stressful periods, finding the right people to work with, recreating and taking care of yourself, knowing your numbers, and planning for a successor. 
 
Entrepreneurs have a lot to overcome in their journey, but there is not enough consulting help out there. If you are a business owner trying to navigate through the overwhelming years of entrepreneurship, click the link below to learn how you can be in control of your financial future: 
https://jayrooke.com/130-Sarah-Murray/ 



Check out my website: https://jayrooke.com/ 
 
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Episode Highlights:
01:45 The Essence of Entrepreneurship
10:03 Building Confidence as an Entrepreneur
16:09 Too Much Business
21:43 Take Care of Yourself Better
27:32 Failure Not Failure
30:45 Master the Numbers
37:46 Succession Planning

“People sometimes don't have access to the same opportunities… so the training is ever more important to put everybody on the same level, to give another chance to someone who didn't have the best education to come up to the next level.” -Bernardo Weaver 
 
Wall Street, as a global financial center for centuries, stands and continues to grow. But what can we learn from this structured industry, especially in the early stages of our business? In this episode, I am pumped to have on the show Bernardo Weaver, Founder of Weaver Advisory LLC., and also a good friend of mine. Bernardo spent over 20 years as an advisor for the World Bank and financial modeling instructor and trainer for top investment banks. He and his team help organizations find tailored solutions for their PPP projects, valuations, and financial dilemmas. 
 
Bureaucracy and over-regulation plague the financial industry. If we look at entrepreneurship in terms of economics and resource allocation, small and average-sized businesses barely stand a chance. Thankfully, modernization is slowly bypassing the traditional banking institutions to pave the way for small business owners to succeed. 
 
Although having their advantages, there are elites and educated people who are yet to uncover the secret of wealth. In this conversation, Bernardo and I had an incredible exchange about the financial industry and entrepreneurship. Bernardo will take you deep into the realm of world banking and some insider tips and secrets about how this giant institution makes money and how small business owners can take advantage of this structure to uplevel their game and find their niche. He also shares the importance of training and how it can help entrepreneurs break free from the trap of overeducation and demographics. The tables turned as Bernardo takes charge of the questioning (ha ha!) and I get to talk about balancing the service delivery and management aspect of your business and making your business more profitable despite the risks. 
 
If you are a parentpreneur, you surely want to create the most value for your family. Learn how you can do that while Finding Comedy in the Chaos by clicking the link below:    
https://jayrooke.com/129-Bernardo-Weaver 



Check out my website: https://jayrooke.com/ 
 
Follow me on:
Facebook
LinkedIn
Twitter
Book for a  JayWalking Session
 
Join the Gonzo Parenting Community Finding Comedy in the Chaos with Jay: 
Website
Facebook Group



Episode Highlights:
06:28 Navigating a Bureaucratic Industry
12:35 How Financial Institutions Make Money  
18:41 The Entrepreneur’s Sticking Point
25:21 Finance, Culture, and Language 
36:10 Pros and Cons of World Banking
41:16 Who’s Really Making Money?
46:04 Avoid This Expensive Cost!
49:42 How to Make Your Business More Profitable
53:30 How to Succeed as Parentpreneurs 

 “Relationship is the foundation of all stories that are told. If you can't find a relationship, you're probably not telling a story.” -Chip Brewer 
 
Storytelling is as old as human history, and knowing this reminds us that this ancient art still runs in our blood. This week, I am thrilled to speak with improv speaker, author, and storyteller Chip Brewer. Chip has been performing improvs for more than 20 years now and is passionate about teaching his secrets to those who want to get better at this craft. 
Storytelling is the heart of marketing. Without stories, no business will exist. And it’s not because companies have to keep their customers entertained, but because behind every sale is a story that resonates with a customer’s unique experience.  Yet, some may argue that storytelling is not a language they can speak well. Indeed, some people are more linguistically sharp than others, but as entrepreneurs, authors, speakers, and leaders always on the stage, storytelling is a highway to reach your vision. 
In this episode, Chip discusses big topics such as teamwork, storytelling, and stagecraft. He shares how man’s desire and innate ability to tell and listen to stories can help promote your brand and establish a solid connection to others. Learn the fundamentals, key elements, structure, and rules of storytelling and improv. As a treat, Chip also shares some exercises and games to help you hone your storytelling skills.  
Click the link below to discover ancient storytelling secrets that are not so hidden after all!
https://jayrooke.com/128-Chip-Brewer 



Check out my website: https://jayrooke.com/ 
 
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Episode Highlights:
01:20 What is Improv About? 
06:49 Improv and Your Career
09:08 The Virtuous Cycle of Improv ( The Agreement Game)
11:53 The Fundamental Rule of Improv
16:00 How to Listen  Actively (Exercise)
20:00 What Happens Next? 
24:35 The Structure, Key Elements, and Rules of Story-Telling
32:55  Let the Word Do the Work 
37:55 Things to Remember on Stage
44:10 A Novel for Thrill Lovers!

Description:
“I believe the idea of the velocity of money. If you want to sit and meditate on your idea for six months, that's not helping anybody. We need to get the idea out into the world and start helping people.” -Cody Burch
 
Wouldn’t it be nice if product launches make your life easy rather than stressful? This week, Cody Burch drops by the KPKG stage to share his marketing expertise. Cody is the Founder of Funnels and Ads Mastery (FAM), an online community for entrepreneurs who want to level up their marketing skills. Cody helps his clients reclaim their freedom while moving towards their goals fast and simple. 
 
As exciting as it sounds, launching a product is complicated and stressful, from conceptualizing to the actual launch day. Not to mention the elaborate work and the expenses you have to put into it. And sometimes, while the intent is to help others, the launch still fails. Therefore, it’s not surprising that many entrepreneurs get overwhelmed and devastated beyond imagination. But what if you can eliminate the majority of the launch process and go straight to finding potential customers and earning money? 
In this episode, Cody introduces us to the launch method of your dreams- the Laid Back Launch. It is literally what it says. Cody discusses how the Laid Back Launch can help you navigate through the world of launches so you can go out and start helping people the soonest possible. He also drops practical steps you can take before you throw your funding and create deliverables. Cody also shares how to engage your customers, why feedbacks are crucial to the success of your launch, and when to level up your game. 
If you’re looking for the ideal launch method with less effort and more of the outcome, click the link below: 
https://jayrooke.com/127-Cody-Burch 
 
Check out my website: https://jayrooke.com/ 
 
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Episode Highlights:
02:13 Join the FAM 
08:35 Before You Throw Your Funds
13:01 The Laid Back Launch
24:21 Invite Engagement 
29:32 Gather Feedbacks
34:41 Laid Back Launch- For How Long and to What Extent? 
42:12 Creating Magnetic Deliverables
48:38 When to Take It to a Higher Level

Description:
“Humor is instant likability and laughter is instant trust.” -Ray Engan 
 
Humor is often excluded in business. Many people believe that if you want good business, you have to be serious and intimidating to get results. This week, let's get this misconception busted with Ray Engan on the guest's seat. Ray is the CEO and CCC (Chief Charisma Creator) of Leadership Through Laughter. He helps his clients get "Ray-markable" results using the power of laughter. It's not just the laughter, it's the relationship built through them. 
 
Ray discusses how humor can solve most of your major business problems. Ray shares how humor is beneficial in business transactions, employee relations, doing presentations, and establishing your position. He also talks about how humor can diffuse a situation, leverage your business, and inspire your employees if they feel stuck. Of course, even humor has a limitation. Listen to Ray's advice on how and when to incorporate humor to get the outcome you want. Also, craft your art with these 3 things you must have to get your clients to return your calls and do business with you. 
 
But what if you are not the "funny" type of person? Click the link below and find out how to awaken your funny bone:
https://jayrooke.com/126-Ray Engan



Check out my website: https://jayrooke.com/ 
 
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Episode Highlights:
01:27 What Humor Is and What it Can Do For You 
06:02 Humor vs Comedy 
10:34 What to Do When You're Stuck
12:00 Use Humor to Your Leverage
14:12 What If You're Not Funny?
17:00 How Far Is Too Far?    
18:27 How NOT to Start Your Presentation 
20:45 Do You Have a CFO? 
22:21 3 Things You Can Do to Get Your Clients to Return Your Calls 
 

Description:
 
Our guest this week is Hale Dwoskin, New York Times best-selling author of The Sedona Method. Hale helps others reclaim their peace and happiness through the Sedona Method. To many, happiness is the hardest thing to have. It creates a massive void, and sometimes that void pushes some to surrender. We are living in an exceptionally advanced world that’s supposed to let us enjoy life. But, how did we lose the skill to be happy? Today, Hale drives us back to a point in our lives when we knew how happiness felt like, and how to rediscover that part of ourselves as adults. He also shares a strategy we can use to get ourselves out of our self-imposed limitations and win at every circumstance instead of falling into victimhood. We all have emotional patterns deeply engraved in us because of our experiences. But it is possible to release all the pain that holds us back from living the life we are meant to live. Be the master of your inner self, learn to let go.  
 
Letting go can do amazing things that you never knew were possible for you. If you’re up for the experience, click the link below and hear how effectively the Sedona Method can help you: 
https://jayrooke.com/125-Hale-Dwoskin 



Check out my website: https://jayrooke.com/ 
 
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Episode Highlights:
01:38 What is The Sedona Method
12:02 What Letting Go Can Do For You 
17:55 Be The Master of Your Life
21:32 How to Tackle What’s In Front of You
26:11 Busy But Not Stressed 
34:36 How to Do The Sedona Method 
41:04 Don’t Live As An Avatar
45:08 You Are The Awareness
47:05 The Greatest Secret