Know your audience D/A

In this closing episode of Know your Audience Series 2, Paul and James dive right into the burning question: how much does AI market research have to cost you? When budgets are trimmed, market research spend is often the first to be chucked out. This episode looks at how researching consumer behaviour should be an investment in the future of your business.

Can technology, AI and audience sentiment research be a more efficient and cost-effective tool in getting to know your consumer?

In this episode, James and Paul unpack the barriers some more traditional marketers may have to adopting technology for market research. Although this technology exists and is used in everyday life, there is still some resistance to making use of AI enabled data collection. 

Is this just a dose of healthy scepticism or a lack of understanding of how to use AI-led data to best effect? Listen on to find out how this technology can be a valuable tool for everybody wanting to understand consumer trends without personal bias or opinion.

James and Paul with the thoughts of special guests Faisal Khan (VP of products, D/A) discuss how technology have both advanced and democratised data and insights for organisations globally. Regardless of this accessibility, why do brands still rely on traditional forms of research? This episode takes us on a no-nonsense discussion on how you can start using technology solutions to advance your consumer insights efforts today.

In this episode, Paul and James along with Faisal Khan (VP Products at D/A) explore and discuss the basic understanding of market research and how the rationality of human beings ultimately effects choices and decisions in consumerism.

They also talk about the history of market research and how significant it is to adapt to the new tools available in order to effectively reach target markets in a digital first marketplace.

In this episode, Paul Kelly (D/A) and Dr James Piecowye (Zayed University), with Reem Elmahdi, a Data Scientist at D/A dive into the topic of Data Science practices  and how it enables us to analyse data beyond libraries of individual words or ‘keywords and phrases’ and contextualises conversations at scale using machine learning.

In this episode, James and Paul talk about how technology and particularly AI have made consumer-led research and insights accessible to a wider range and size of business.

In a world where consumers expect to be part of a brands DNA, it is important that businesses know how to access insights about their customers and how to then interpret this information to help grow and drive relevance with their audience.

James and Paul unpack what different types of consumer intelligence can look like and ways to think about applying this data, even in the most simple of scenarios.