58 episodes
Knox Talk Knox Sports
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- Business
For over 20 years, these two boys have been selling, buying, negotiating and always talking about sports sponsorships. It was time to let the public into their world.
Brandon has been selling everything associated with the Tennessee Volunteers for 20 years, and Paul worked on the sales side for FSU and the Tampa Bay Buccaneers before opening up Knox Sports 24 years ago and now buys sponsorships for their 18 clients at schools and pro teams all over the US. Together, they will break down the business of collegiate sports as only a good ole boy from Knoxville and a Nole with an attitude can do!
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Using Mascots in Sport Sponsorship Deals
Paul and Brandon discuss the use of mascots in sports sponsorship deals. They dive into why this can be a fantastic move for your company without spending much money, how mascots and social media go hand-in-hand, and share some funny mascot stories.
Listen now! -
Selling in Pro Sports Part 2
We're back on the mic for part 2 of our Selling in Pro sports, with Sarra Barnes from the Detroit Pistons! As we continue our conversation from our last episode, we dive deeper into:
Rate Card and top inventory pieces Corporate gifts and client hospitality Managing and executing category exclusivity Best methods to getting your foot in the door for making a sale and more! -
Selling in Pro Sports Part 1
We're back and starting season six with a bang! 💥
In this two-part special, we are joined by the incredible Sarra Barnes, the Sr. Director of Corporate Partnerships at the Detroit Pistons! Sarra, Paul, and Brandon discuss everything from the importance of the atmosphere at games, keeping clients and staff in a field of high turnover, client relationships, activation vs selling, and MORE! (And this is all just in part 1 - be sure to come back for part 2 on April 15!) -
College football is broken
Paul and Brandon discuss why they think college football is broken and offer a solution on how to fix it. They discuss this year's playoff games, college football's politics, and the bowl games' future. Listen to our little rant and a reasonable solution and be sure to share your views on the topic as well!
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Learfield vs Playfly
We are joined by Mike Poplaski in this episode as we dive into the topic of Learfield properties vs Playfly properties.
Mike is the General Manager of The University of Richmond - Spider Sports Properties. He worked for the school while they were with Learfield, and then became the GM once Playfly took over. He dives into how that happened and what it was like working with both. -
Finding Success with small budgets in sports sponsorships
Paul and Brandon discuss how to find success in sports sponsorships with a smaller budget. They dive into different options and how to maximize your budget. (and there are more options than you think!)You won't want to miss this episode - listen now!