44 min
Lemon. How the advertising brain turned sour - a chat with the author, Orlando Wood Feel More Buy More
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- Marketing
This year’s marketing effectiveness must-read, Orlando Wood’s Lemon, is published this week by The IPA. In part 2 of our Lemon podcast special, Orlando sits down with Tom Ewing for a chapter by chapter tour. Get the highlights of Lemon from the man who did the work, and squeeze even more out of the book.
Lemon: brains have never been so juicy.
This year’s marketing effectiveness must-read, Orlando Wood’s Lemon, is published this week by The IPA. In part 2 of our Lemon podcast special, Orlando sits down with Tom Ewing for a chapter by chapter tour. Get the highlights of Lemon from the man who did the work, and squeeze even more out of the book.
Lemon: brains have never been so juicy.
44 min