Let's Talk Limbic Sparks with Brand Leaders Kevin Perlmutter

Marcy Ullom, CEO of VitaGlide, the manufacturer & distributor of the VitaGlide exercise and rehab machine for people with limited lower body movement, reveals how helping people starts with meeting them where they are. We talk about why it's so important to listen to customers, to understand to their goals, and to embrace their ideas. She shares that you not only need to hear what they are saying, but that you need to listen for the emotional undertone, which is even more telling about what they are striving to achieve. Marcy describes both the ambition and challenges she and her husband Hugh have navigated since purchasing VitaGlide, revitalizing the brand, and improving the product's functionality for users. We also discuss marketing for VitaGlide, which prioritizes emotional benefits over product features, so that potential customers feel like it's designed with them in mind.
Contact Info:
Marcy Ullom - https://www.linkedin.com/in/marcy-ullom/
Kevin Perlmutter - https://www.limbicbrandevolution.com/
Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC

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Brian Reed is Co-Founder and CEO at Ascendco Health, the first surgical asset management platform built for operational efficiency and quality across every hospital department, reveals the value of focusing you brand on people over product technology. He shares details about how the Ascendco brand has evolved, incorporating the discipline of resisting the urge dwell on tech-speak in favor of being people-centric. We talk about the impact this shift has on brand messaging, marketing and customer experiences. Brian describes his team's commitment to supporting their community of Sterile Processing Leaders by arming them with data and insights that elevate their skills and influence. We discuss the value of conversations with users and creating community. Brian gives examples of how being people-centric is transforming the way his internal team approaches their work and how it empowers and lifts up the people who the brand serves.
Contact Info:
Brian Reed - https://www.linkedin.com/in/brian-reed-34289522/
Kevin Perlmutter - https://www.limbicbrandevolution.com/
Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC

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Travis Tyson, Director of Planning at Cleveland Clinic, an academic nonprofit medical center consistently ranked as one of the best hospitals in the world, reveals how to design healthcare spaces to balance emotions and accelerate healing. We talk about ways to gather insights from patients and caregivers that inform architectural projects. He describes examples of spaces that he helps create across the 39 million square feet of Cleveland Clinic's properties, which are designed to balance emotions. Travis shares how important it is to gather insights for design plans from a variety of perspectives, so that you can accommodate the various needs that people have as everyone is going through something individual. We talk ideas such as calming staff lounges and daylighting, to quick wins like artwork, noise reduction and paint colors. Travis emphasizes the value of investing in healthcare built environments in ways that help caregivers to calm their emotions during a stressful day, and that help patients heal faster.
Contact Info:
Travis Tyson - https://www.linkedin.com/in/travis-tyson-aia-acha-ncarb-a2353b2b/
Kevin Perlmutter - https://www.limbicbrandevolution.com/
Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC

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Jess Kessler, Head of Content & Creator Marketing at Audible, the leading producer and provider of audio storytelling, reveals how anticipating what audiences will want creates brand value. She shares details about her role developing marketing campaigns and supporting works by creators, including steps taken to gather insights to inform marketing activity and evaluate campaigns to inform future ones. We discuss the importance of recognizing how fast audiences change and the benefits of staying ahead. Jess also shares how emotional connections with creators are formed and strengthened, especially when they show up authentically and give audiences more behind-the-scenes access to what they are all about. We talk about the value that comes from people having more opportunities to engage with creators through their work, social media, and up-close experiences that go deeper than a polished persona.
Contact Info:
Jess Kessler - https://www.linkedin.com/in/jessmcneill/
Kevin Perlmutter - https://www.limbicbrandevolution.com/
Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC

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Kate Venne, Senior Director of Corporate Communications and Social Responsibility at Brady Corporation, a global leader in safety, identification and compliance solutions for a diverse range of workplaces, reveals why inclusivity is a business imperative. She shares details of her role representing the company externally and rolling out messaging internally to a global workforce of approximately 5,700 employees. We talk about why seeking input and understanding various viewpoints in the planning process is crucial, and the value of having a nuanced approach for communicating to best represent the perspectives of individual audiences. We discuss why a one-size-fits-all broad-brush approach doesn't work when it comes to communicating leadership initiatives. Kate emphasizes the importance of anticipating and addressing the range of concerns and emotional responses individuals may have, and that, no matter what the message, honesty, transparency and clarity is what people value most.
Contact Info:
Kate Venne - https://www.linkedin.com/in/kvenne/
Kevin Perlmutter - https://www.limbicbrandevolution.com/
Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC

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Esther-Mireya Tejeda, Chief Marketing Officer of Anywhere Real Estate, a global leader in residential real estate, with a portfolio of brands that includes Sotheby’s International Realty, Corcoran, Coldwell Banker, CENTURY21, Better Homes & Gardens, and ERA, reveals why a precise understanding of consumer emotional drivers is essential for effective marketing today. She describes what she calls Emographics, the nuanced emotional profile of a consumer you get from neuroscience-based research, that is key to unlocking the consumer relationships marketers want to build. Esther-Mireya talks about why it's a false assumption that consumer behavior is mostly rational, and how we need to go deeper to understand the layers of truth and the diversity of emotional profiles of our consumers. She shares that the most successful brands are not selling the value proposition of their product or service, they are the brands that are eliciting an irrational emotional response in a human beings, inspiring them to desire things when they may not even understand why.
Contact Info:
Esther-Mireya Tejeda - https://www.linkedin.com/in/esthermireya/
Kevin Perlmutter - https://www.limbicbrandevolution.com/
Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC

Hosted on Acast. See acast.com/privacy for more information.