“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.
If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.
Check out our website on: http://letstalkloyalty.com/
#440: Learn How Quests, Checkpoints, Experiments and Rewards are Creating Trust with Gamers
Today’s episode features one of the most exciting new uses of loyalty marketing that I’ve come across.
Mistplay is a leading loyalty app for mobile gamers, where users can discover new games and earn as they play. As their platform has grown, they’ve integrated many of the learnings from top loyalty programs in other industries, and then experimented with them to find ways to serve the needs of their community of gamers worldwide.
With over 2 million people already active and playing games through the platform each month, Mistplay is focused on leveraging the best loyalty insights and levers from around the world in order to build both trust and engagement in a way that very few platforms can offer.
My guest is Nicholas Kerr, VP of Loyalty and Lifecycle at Mistplay who shares some of the early successes they’ve achieved by optimizing their onboarding and lifecycle processes, using a gamified system that gamers know and love.
Listen to learn all about Mistplay and please do enjoy our conversation.
1) Nicholas Kerr
3) Mistplay blogs
4) LTL Podcast: #187: Microsoft Rewards - Insights and Ideas
#439:UAE Telecoms Giant "Etisalat" Leverages Customer Loyalty for Growth (Short Summary Show)
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Antonio Ricciardi, SVP Consumer Intelligence & Engagement at Etisalat by e&, who’s responsible for leading their Smiles Program.
Tom highlights Antonio’s key learnings from his journey to evolve from simple loyalty concepts to become a compelling consumer marketplace achieving even greater customer engagement and loyalty.
e& have a long history of constant evolution and innovation, which includes developing propositions focused on driving customer loyalty.
1) Antonio Ricciardi
3) Smiles Program
4) #249: UAE Telecoms Giant "Etisalat" Leverages Customer Loyalty for Growth
#438: Blind Loyalty - 101 Loyalty Concepts - Simplified
Today's episode of Let's Talk Loyalty and Loyalty TV features one of our favorite and most frequent guests on the show, Amanda Cromhout.
Amanda is the Founder and CEO of Truth, a loyalty consultancy firm based in South Africa, and she is also well-known to you all, as a host of an episode every month of Let's Talk Loyalty. Most importantly this year, in 2023, Amanda was recognized globally and voted the International Loyalty Personality of the Year.
Today, Amanda joins us on the show to share the launch of her book called "Blind Loyalty – 101 Loyalty Concepts SIMPLIFIED", a book which has profound personal meaning for Amanda as she will explain.
I believe it's a book that will become a bible for loyalty marketing professionals around the world as we increasingly strive for knowledge and global excellence, and we are thrilled that so many insights from "Let's Talk Loyalty" are mentioned throughout the book.
Amanda’s team in Truth has painstakingly listened to every guest’s answer to our opening question about what is their favourite loyalty program, and her book holds the definite list of answers from our guests over the last 18 months and which programs were answered most often! So, whether you want to simply learn about loyalty in a way that’s truly simplified, or you want to support the Blind Loyalty Trust, or if you’re just curious about whether your program made the list of the industry’s favorites, you are sure to love this show!
Listen to enjoy our conversation with Amanda Cromhout from Truth!
1) Amanda Cromhout
3) Blind Loyalty Trust
4) Blind Loyalty – 101 Loyalty Concepts SIMPLIFIED
5) Amanda Recognised as the International Loyalty Personality of the Year
6) Watch the full video interview on Loyalty TV
#437: Expedia Partnership Enhances Valuedynamx Proposition
Today’s episode features insights from our friends in Valuedynamx as they celebrate their latest partnership with Expedia as part of their ongoing product development.
Valuedynamx is a fairly new brand in the loyalty travel industry, but it is part of the well-known Collinson Group.
Today’s conversation centers on how the Expedia Group has become an exciting addition to the Value Dynamx product, as loyalty programs around the world looks for new ways to differentiate their brands from their competitors using their loyalty program propositions.
Joining me to share some exciting travel trends and insights as well as the early results of their partnership in Alice Wynne, Commercial Product Manager at ValueDynamx as well as Carolina Cabero, VP of Commercial Partnerships for the Expedia Group based in Spain.
This episode is sponsored by Valuedynamx.
1) Alice Wynne
2) Carolina Cabero
4) Collinson Group
5) Expedia Group
6) EMEA Trends: The Power of Strategic Partnerships: Enhancing Loyalty Programs in 2023
#436: Verizon Up, an Experiential Masterclass from Telecoms Giant Verizon (Short Summary Show)
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula talks to Lisa Routel, Verizon’s Marketing Strategy Lead to learn all about their loyalty program “Verizon Up” has won multiple loyalty awards
Verizon is one of the largest telecommunications companies in the United States and is of course a huge company with a huge customer base to retain in an extremely competitive industry.
Lisa shares the latest propositions she’s building to keep Verizon customers engaged as well as some insights from her earlier career in loyalty with leading brands like Jaguar.
1) Lisa Routel
3) Verizon Up
4) #248: Leading Loyalty for Telecoms Giant Verizon
#435: Driving Ancillary Revenue in Travel Loyalty Programs with Points and Plusgrade
Today’s guest is well known to everyone working in the travel loyalty industry globally.
Danielle Brown is the Chief Marketing Officer of Plusgrade - the global ancillary revenue leader in travel, as well as Points, a platform that specialises in loyalty currency retailing.
This conversation tells the extra-ordinary story that while global economic events over the years have had devastating effects on the travel industry, each of these crises somehow also created unique opportunities for innovation and evolution in travel loyalty programs, with the result that Plusgrade now delivers over a billion dollars in ancillary revenue for its partners every year.
Danielle shares some of their success stories and explains why currency retailing has become such a powerful driver of both short-term revenues, as well as measurable increases in longer-term loyalty from premium members of travel loyalty programs.
Listen to enjoy my conversation with Danielle Brown, from Points and Plusgrade.
This episode is sponsored by Plusgrade.
1) Danielle Brown
4) Watch the full interview video at Loyalty TV
With the way more than the requisite 100hrs of experience to achieve mastery, Paula Thomas’s podcast looks set to shape up to be a fantastic resource for learning and new ideas for anyone with an interest in loyalty marketing. Her worldwide expertise places her at the cutting edge of this industry... clearly a voice to be listened to and reckoned with!