282 episodes

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Let's Talk Loyalty Paula Thomas

    • Business
    • 5.0 • 2 Ratings

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

    #282: Ultamate Rewards from Ulta Beauty - A Key Differentiator in a Competitive Sector

    #282: Ultamate Rewards from Ulta Beauty - A Key Differentiator in a Competitive Sector

    Ulta Beauty is the largest beauty retailer in the United States, operating over 1,300 stores across 50 states.

    With over 38 million members, their "Ultamate Rewards" program is one of the key drivers of their continued success.

    This industry-leading loyalty program is enjoyed and appreciated by customers and company executives alike, so in today's episode we were delighted to learn about it from Nicole Bernhardt, the Head of Ultamate Rewards.

    Listen to hear Nicole share the importance of understanding the consumer to deliver a meaningful loyalty program, as well as the value of engaged field associates to drive their loyalty program adoption.



    Show Notes:

    1.) Ulta Beauty

    2.) Nicole Bernhardt, Head of Ultamate Rewards at Ulta Beauty

    3.) Ultamate Rewards

    4.) Ulta Beauty at Target

    • 34 min
    #281: Sweatcoin Rewards Walking - Driving Health and Wealth Through Loyalty

    #281: Sweatcoin Rewards Walking - Driving Health and Wealth Through Loyalty

    Today's episode showcases a healthtech idea that is taking the world by storm!

    It sounds too good to be true, but Sweatcoin’s business model is based on rewarding its users simply for walking.

    The app leverages the power of instant gratification to create consistent behavior change at truly extraordinary scale, and driving longer term health benefits.

    Jessica Butcher joins "Let's Talk Loyalty" to share the secrets of the success of the Sweatcoin app, and what they are calling the Sweat Economy, which is the world’s first crypto-currency minted by movement!

    Listen to hear how this idea uses the principles of commercial loyalty programs to drive behaviour that promises to make us all both healthier and wealthier.



    Show Notes:

    1.) Jessica Butcher, Acting Chief Marketing Officer, Sweat Economy

    2.) Sweat Economy

    • 40 min
    #280: Shopping Mall Loyalty with Galerija Belgrade (Short Summary Show)

    #280: Shopping Mall Loyalty with Galerija Belgrade (Short Summary Show)

    Shopping mall loyalty programs are notoriously difficult to create successfully, with diverse needs across merchants, mall operators, and shoppers.

    The Galerija Belgrade Mall, which opened in late 2020, and its loyalty programme "Moj Beograd" seem to be doing exactly that. 

    Listen to this short summary show to learn all about how this luxury shopping mall developed and funded their loyalty program in a way that's delighting all of the stakeholders involved. 

    Show Notes:  

    1) Vanesa Jovanovic  

    2) Chayya Bassi 

    3) Galerija Belgrade  

    4) Let's Talk Loyalty Episode 131

    • 6 min
    #279: Loyalty Insights, Successes and Trends with Epsilon

    #279: Loyalty Insights, Successes and Trends with Epsilon

    Ralph Browning recently joined our friends in Epsilon as their Business Development Director for the EMEA region.

    Ralph has been building loyalty programs and propositions for over twenty years, and he joins me today to share some of the latest fascinating case studies and trends he’s seeing in our industry.

    In our discussion, Ralph showcases some exciting ideas that have been launched recently by some of Epsilon’s clients. including the latest innovation in FMCG loyalty, with Kelloggs as one iconic industry leader that’s creating compelling new concepts to connect with their end customers.

    Ralph also shares the strategies he believes are important to drive loyalty in 2022, and the increasing importance of connecting with consumers in meaningful ways to drive your brand loyalty.



    Show Notes:

    1.) Ralph Browning, Business Development Director EMEA

    2.) Epsilon

    • 49 min
    #278: MOL Group's Digital Transformation across Europe - Led by Loyalty

    #278: MOL Group's Digital Transformation across Europe - Led by Loyalty

    The MOL Group is a leading oil and gas company operating across Central and Eastern Europe, headquartered in Hungary, with operations in over 30 countries and over 25,000 employees. 

    István Mag, is Head of their Digital Lab, and he joins this episode to share how the MOL Group is transforming itself from a traditional fuel retailer to a digitally-driven consumer goods retailer. 

    The business has incredible plans to expand to new categories, led by loyalty as the platform on which their expansion plans can be realized!

    Listen to hear this incredibly impressive story of loyalty in central Europe with the MOL Group.

    Show Notes: 

    1.) István Mag

    2.) MOL Group

    3.) MOL Group expands footprint and convenience expertise in CEE

    4.) MOL’s New Concept in Croatia

    5.) MOL builds a digital marketing platform to fuel revenue growth and customer loyalty - IBM case study

    6.) MOL Group puts innovation in the fast lane with Salesforce

    7.) Dealing with a Digitally Disrupted World – with MOL Group and Jiffy

    • 46 min
    #277: Young Warriors Use Loyalty Levers for Maximum Impact (Show Summary Show)

    #277: Young Warriors Use Loyalty Levers for Maximum Impact (Show Summary Show)

    The "Young Warriors" movement was created to leverage loyalty mechanics for a social cause rather than a commercial one. 

    They created a social currency that recognises those who are taking action to educate, inspire and reassure their communities how best to protect themselves and their families against Covid-19.

    This short summary show explains how Unicef's "Generation Unlimited" is harnessing Whatsapp to share knowledge and drive the maximum impact against the Covid pandemic. 

    Show Notes:

    1) Young Warriors

    2) Madan Padaki

    3) Full Interview with Madan Padaki

    • 7 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

pierce-simms ,

Loyalty expertise

With the way more than the requisite 100hrs of experience to achieve mastery, Paula Thomas’s podcast looks set to shape up to be a fantastic resource for learning and new ideas for anyone with an interest in loyalty marketing. Her worldwide expertise places her at the cutting edge of this industry... clearly a voice to be listened to and reckoned with!

Top Podcasts In Business

Steven Bartlett
Jim Power & Chris Johns
PwC
NPR
Gary Fox
Inside Business with Ciaran Hancock

You Might Also Like

Loyalty Podcast
BBC Radio 5 live
Andreessen Horowitz
BBC Radio 4
Steven Bartlett
WaitWhat