73 episodes

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join me every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Let's Talk Loyalty Paula Thomas

    • Marketing
    • 5.0 • 2 Ratings

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join me every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

    #73: Let's Talk a LITTLE Loyalty - Summary of 3Plus Telecom Loyalty Programme in Ireland

    #73: Let's Talk a LITTLE Loyalty - Summary of 3Plus Telecom Loyalty Programme in Ireland

    3Plus was recognised as " Ireland's Best Loyalty Ireland" so this episode is a summary of my interview with Siobhan Lynch who manages it.  

    Listen to learn how this innovative partnership proposition is used to retain customers of the 3 mobile phone network and how the programme has evolved to become a profitable media business.  

    Show Notes: 

    1) Let's Talk Loyalty - Interview with Siobhán Lynch - 3Plus  

    2) Award-winning loyalty in Ireland - on Apple Podcasts 

    3) Let's Talk a LITTLE Loyalty - Summary of my Interview with Siobhan Lynch of 3Plus on YouTube

    • 6 min
    #72: Global Predictions for Loyalty Marketing in 2021

    #72: Global Predictions for Loyalty Marketing in 2021

    This show discusses exciting global perspectives on what the year 2021 might hold for loyalty marketing, featuring four colleagues from The Customer Strategy Network (CSN) - a group of independent loyalty industry experts of which I am a founding partner.

    These predictions were first written and published by The Wise Marketer, and feature predictions on data and privacy trends across Europe as well as insights from Australia where funding models have fundamentally changed for the whole loyalty industry. 

    It features insights on the increasing convergence of loyalty and payments, as well as my own predictions for the year ahead from all of my own analysis, research and recent interviews.

    Listen to hear our expert predictions on the future of Loyalty Marketing in 2021.



    Show Notes:

    1) Loyalty Predictions Article - The Wise Marketer 

    2) Nick Chambers - Certified Loyalty Marketing Professional (CLMP) - Director at Mobile Loyalty Technologies Ltd

    3) Richard Button - Certified Loyalty Marketing Professional (CLMP) - Director at ELIAS Partnership and Managing Director at Citizen Heart, ELIAS Partnership

    4) Simon Rowles - Managing Director at Beyonde

    5) Paula Thomas - Certified Loyalty Marketing Professional (CLMP) - Loyalty Podcast Host

    • 16 min
    #71: Let's Talk a Little Loyalty - Raymond Rewards India

    #71: Let's Talk a Little Loyalty - Raymond Rewards India

    Today's podcast summarises key learnings from a loyalty leader in India. 

    Sanjeev Nichani has led loyalty programmes, partnerships and propositions for an award-winning fashion retail loyalty programme called Raymond Rewards, as well as developing nationwide programmes for respected brands such as Taj Hotels. 

    Listen to this short summary of those exciting loyalty programmes and insights on loyalty marketing in India.  See below for links to the full interview.



    Show Notes

    1) Let's Talk Loyalty - Episode 2 - Interview with Raymond Rewardz - Sanjeev Nichani

    2) Loyalty Interview with Sanjeev Nichani on Apple Podcasts 

    • 5 min
    #70: Ikea Family Club with Aaron Mitchell - Global VP Loyalty

    #70: Ikea Family Club with Aaron Mitchell - Global VP Loyalty

    As one of the world's most iconic retail brands, Ikea boasts 156 million members of its Family Club worldwide - a programme that brings the very best of the Ikea brand to its customers. 

    Today's episode features an interview with Aaron Mitchell, Ikea's Global Vice President of Loyalty who shares the loyalty proposition that's already driving the extraordinary success of the club as well as some of the latest insights and innovations being launched in test markets around the world. 

    Aaron talks through the importance of key principles such as trust, community and the importance of ensuring your loyalty programme is designed to show the brand's loyalty TO your customers, rather than first expecting it from them!

    Listen to this first episode of 2021 to enjoy a masterclass in the marketing and management mindset that is needed to drive success at such scale.



    Show Notes:

    1) Aaron Mitchell - Global VP Customer Engagement & Loyalty

    2) Ikea.com 

    3) RGA - Marketing Agency 

    • 54 min
    #69: Let's Talk A Little Loyalty - Introduction

    #69: Let's Talk A Little Loyalty - Introduction

    Today I am announcing my new short format podcast – called “Let’s Talk (a Little) Loyalty”.

    This show is my new weekly episode - a simple five-minute summary of the key learnings from a previous show that you might have missed.

    If you only have five minutes to spare, these short shows will each summarize my key learnings from a previous guest.

    This show is being released every Tuesday here on the “Let’s Talk Loyalty” podcast channel in response to demand from our growing audience of loyalty professionals around the world.

    Show Notes:

    1) Let's Talk a LITTLE Loyalty - Youtube video

    • 2 min
    #68: Mindful Marketing & Loyalty Insights from Scandinavia.

    #68: Mindful Marketing & Loyalty Insights from Scandinavia.

    As we come to the end of 2020, we explore the little-known concept of “mindful marketing” and how it relates to loyalty through an interview with Maths Mathisen, founder & CEO of an innovative app built to drive loyalty for brands with students, a notoriously difficult demographic to target, particularly in the age of digital distraction and addiction. 

    The HOLD app uses the power of gamification to help FMCG brands and convenience retailers compete in the “war of attention” highlighted in the Netflix documentary “the Social Dilemma”, and it is hugely successful in Norway where 50% of third level students use it!

    Listen to this final episode of “Let’s Talk Loyalty” for a fascinating discussion on using social mechanics and the power of purpose to build a tribe for your loyalty programme, with exciting lessons from an extraordinary Scandinavian success story.



    Show Notes:

    1) Maths Mathisen - CEO & Co-founder at Hold AS

    2) HOLD App

    3) Netflix Documentary – The Social Dilemma

    • 43 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

pierce-simms ,

Loyalty expertise

With the way more than the requisite 100hrs of experience to achieve mastery, Paula Thomas’s podcast looks set to shape up to be a fantastic resource for learning and new ideas for anyone with an interest in loyalty marketing. Her worldwide expertise places her at the cutting edge of this industry... clearly a voice to be listened to and reckoned with!

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