Let's Talk Loyalty Paula Thomas
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- Business
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“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.
If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.
Check out our website on: http://www.letstalkloyalty.com/
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#511: Redefining Loyalty Business Models in 2024
The "Wiser Loyalty" podcast series unpacks the most important things you need to know about the Foundations of Loyalty, grounded in the Loyalty Academy™ Courses.
In today’s episode, guest hosts Bill Hanifin and Aaron Dauphinee take a deeper look at how the Proprietary model is taking on new meaning and why “Partnerships” may be a replacement for the Player Model, reflecting the way business is operating today and to better serve the needs of today’s consumer.
The Wiser Loyalty series showcases a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation, featuring the latest thinking on customer loyalty, backed up by market examples.
Show Notes:
1) Aaron Dauphinee
2) Bill Hanifin
3) The Wise Marketer -
#510: Epsilon UK Launches the Epsilon Loyalty Index Research Report
This episode is available as a podcast on "Let's Talk Loyalty" and in video as www.Loyalty.TV.
Today's episode features research from our friends in Epsilon, who have been focused discovering the underlying factors that are truly driving UK consumers loyalty in 2024.
The result is “Epsilon Loyalty Index” (UK edition) which was created to support loyalty marketers in the UK looking to find new and innovative ways of building loyalty with their customers.
Joining me today to share her insights on the Epsilon Loyalty Index is Senior Vice President of Business Development Epsilon UK, Maria Giacobbe.
Listen to enjoy our conversation about her insights on how to drive customer loyalty in the UK in 2024!
Show notes:
1) “Epsilon Loyalty Index” (UK edition)
2) Epsilon
3) Maria Giacobbe
4) Loyalty Connect Dubai 2024
5) Watch the full interview at www.Loyalty.TV -
#509 : Strategic Partnerships & Loyalty Manager ANZ Bank
Join us in this exciting episode as we welcome Aussie Merciadez, the Strategic Partnerships & Loyalty Manager at ANZ Bank, as our special guest. With a wealth of experience spanning various loyalty, incentives, and promotional companies both domestically and internationally, Aussie brings a unique perspective to the table.
Having spearheaded major brand promotions within the FMCG sector, Aussie transitioned seamlessly into the realm of loyalty, where her reputation for introducing fresh innovations precedes her. Renowned for her data-driven approach, Aussie shares her expertise in crafting loyalty programs that not only prioritize customer intelligence but also foster meaningful engagement. Tune in as we delve into the strategies and insights that have made Aussie a trailblazer in the loyalty space.
Hosted by Carly Neubauer
Show notes:
1) Aussie Merciadez
2) ANZ Bank -
#508: Loyalty Business Models with Control as the Key Criterion
Aaron Dauphinee from the Loyalty Academy™ flies solo in this week's of the “Wiser Loyalty” podcast series while Bill Hanifin is in London, UK. He explores constructs from curriculum in course #104 on Loyalty Program Business Models to set the stage for the next two episodes when Bill and Aaron are back together again.
Aaron provides a topline introduction to three 'traditional' loyalty program business models that have served the full spectrum of Customer Loyalty to-date: Proprietary, Player, and Coalition models. This sets the stage for back-to-back weeks of digging deeper into and stress testing each of these models, introducing and evaluating new models, and discussing the viability and relevance of all of them for the loyalty landscapes of today and tomorrow.
In the Wiser Loyalty series, our experts discuss constructs each month that are taken from the Certified Loyalty Marketing Professional™ (CLMP™) curriculum. This month respectfully challenges concepts known to be foundational to Loyalty to set up for next month's conversation on Key Success Factors in Loyalty.
Show Notes:
1) Aaron Dauphinee
2) Bill Hanifin
3) The Wise Marketer -
#507: International Women's Day - WiiN Webinar with LTL Hosts
Today's episode is available in audio on "Let's Talk Loyalty" and in video format on www.Loyalty.TV.
March 8th is International Women’s Day around the world.
To celebrate, Carly Neubauer created a very special webinar featuring the three female guest hosts of Let's Talk Loyalty.
This was in response to feedback from members of WiiN, a not for profit association that works to connect, educate and empower women in the incentive and loyalty industry.
When WIIN members were asked who they’d like to hear from for International Women's Day, the names that came up included Paula Thomas, Charlie Hills and Amanda Cromhout.
Today we're publishing that webinar as an episode of Loyalty TV and Let's Talk Loyalty to celebrate International Women's Day, and as a perfect opportunity to hear from all of the Let's Talk Loyalty interview hosts in one recording.
Thanks to Carly and everyone at WiiN for organizing this webinar in celebration of International Women's Day.
Show Notes:
1) Carly Neubauer
2) Paula Thomas
3) Charlie Hills
4) Amanda Cromhout
5) WIIN -
#506: Understanding Loyalty in Europe – Getting to know the Red By Dufry Loyalty Programme
This episode focuses on the Avolta Loyalty Programme – the global programme of this leading global travel experience player with over 5,500 duty free, food & beverage and convenience stores across 75 countries. With Camilo Courtenay, the Global Loyalty Lead at Avolta.
Camilo heads up global loyalty at Avolta. Prior to joining, he worked in various loyalty roles at Vodafone, Eurostar and British Airways and brings a wealth of industry experience to our show.
Today we will be learning about Camilo’s favourite loyalty programmes, how loyalty is changing in travel and all about the existing Avolta programme and plans for the future.
Hosted by Charlie Hills.
Show Notes :
1) Camilo Courtenay
2) Avolta Loyalty Programme
3) European Loyalty Whitepaper
4) Mando-Connect
5) YouGov
Customer Reviews
Loyalty expertise
With the way more than the requisite 100hrs of experience to achieve mastery, Paula Thomas’s podcast looks set to shape up to be a fantastic resource for learning and new ideas for anyone with an interest in loyalty marketing. Her worldwide expertise places her at the cutting edge of this industry... clearly a voice to be listened to and reckoned with!