Lights, Camera, Acquisition! — Chris Bogue, Sendspark Making Fun of Marketing

You don’t have to be Spielberg crossed with Ogilvy to do strong video prospecting. All you need is 15 seconds and a genuine message. Even having a guitar you’ve never played (or know how to) behind you while you make a video reminder can make you far more memorable to prospects than yet another sales call. But why aren't there more B2B marketers on this yet? That’s what confuses Chris Bogue. He joins host Scott Logan on this episode of Making Fun of Marketing to talk more about why you need to do video prospecting and how to get your team to join in on the limelight. Chris Bogue is a Strategic Advisor at Sendspark and creator of the Complete Guide to Selling on Video - a course teaching marketers how to harness the power of video to elevate their process with video.Key Points Who says LinkedIn has to be a serious place all the time? As it turns out, humorous, interactive, and engaging video content can be one of your most powerful lead magnets on the platform.A 15-clip of you reminding your client of your upcoming meeting and showing that you genuinely look forward to it can be far more impactful than making a regular, forgettable sales call. When you’re making video content about your brand, it’s often the videos that you don’t expect that blows up. Double down on those since it tells you what your audience actually wants to see from you.Connect with Chris on LinkedIn: https://www.linkedin.com/in/chris-bogue/Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/ More fun here: kronologic.com/podcast