3 episodes

We're dedicated to sharing the marketing strategies and resources that work. We focus on small businesses and home-based businesses. Follow us to get updates and tips on how to drive traffic, increase conversions, and improve your profits.

Little Biz Resources Dr. Kim Christian

    • Business

We're dedicated to sharing the marketing strategies and resources that work. We focus on small businesses and home-based businesses. Follow us to get updates and tips on how to drive traffic, increase conversions, and improve your profits.

    The Profit Sweet Spot & How To Price eCommerce Products

    The Profit Sweet Spot & How To Price eCommerce Products

    This is the audio version of the YouTube broadcast.  If you want to watch the entire video, head to YouTube and check it out: https://youtu.be/QrUNPdTWgnk

    Many sellers price their ecommerce products too low.  In this video, you see some of the considerations for pricing – with the most important element to understand your costs.  If you sell services, check out the video on what you should charge for your services: https://youtu.be/9gZ4XgEbz6Q   

    If you’re interested in the Print on Demand eCommerce model (which we highly recommend), we put together an entire playlist to walk you through everything you need to know about Print on Demand.  

    Check out that playlist here: https://www.youtube.com/watch?v=msM6EnrtgIU&list=PLhXBOWDWTLHCxob-AmS1J42CMRzD2zCdv 

    Check out the Business Tips playlist: https://www.youtube.com/watch?v=bRbdkrLLVU0&list=PLhXBOWDWTLHDPMqwFl9cpYDfahDON0-W7   

    For the more advanced topic on how to reduce processing fees, check out this video on Paypal and Stripe Alternatives: https://youtu.be/3Yg6qA0i3GA 

    Timestamps:

    0:00 The Profit Sweet Spot – How to price products in eCommerce 

    0:09 What is the profit “sweet spot”? 

    2:09 What is “profit”? 

    3:58 Traditional Retail eCommerce pricing example 

    11:05 Digital Product eCommerce pricing example 

    13:58 How do you price your products considering everything mentioned? 

    20:38 Recap of Print on Demand (what it is) 

    22:40 Pricing Print on Demand Leggings – core concepts 

    23:53 Excel Sheet Calculations for Print on Demand Example 

    35:03 How do you figure out pricing? – Tips 

    39:08 What about people selling cheap stuff – how do I compete with them? 

    46:43 Check out the Services pricing video if you offer Services: https://youtu.be/9gZ4XgEbz6Q 

    Check the channel for more topics and to see the current Live Q&A time: https://youtube.com/c/littlebizresources

    • 49 min
    It's Time To Get off The Algorithm - Marketing Omnipresence, Small Business Continuity Planning

    It's Time To Get off The Algorithm - Marketing Omnipresence, Small Business Continuity Planning

    If you’ve ever had something happen to your business that was out of your control, you understand the need for getting off the algorithm for marketing.  This audio comes from my YouTube video posted on October 26, 2021.  See that YouTube Video here: https://youtu.be/U8CFdGg3jh4

    Social Media Reach: In a prior video, I talked more about challenges with the social media reach.  You can see that video here: https://youtu.be/1fPyFzcmI7Y   

    Appimize App Creation Software: If you are interested in creating an App for your business without spending thousands of dollars, check out Appimize (under $100) for the software.  Watch my video on why this is a great option for Omnipresence here: https://www.youtube.com/watch?v=Qx4AmsruKVQ   

    Get Others To Promote and Capture Leads For You!  Check out Funnelmates here: https://littlebizresources.com/funnelmates   

    Sign up here for HARO (you will be a source if you want to tell journalists about your expertise): https://www.helpareporter.com/ 



    0:00 Time To Get OFF The Algorithm – What to do? 

    0:13 October 4th, 2021 0:39 July 1st, 2021 

    1:17 Regular news reports 

    1:41 Live Q&A report of shut down 

    2:01 Check other reporting 

    2:17 Social Media reach is not motivating 

    2:59 Big brands have less to worry about 

    3:24 What about Little Biz companies? 

    3:47 Email marketing 

    4:32 Marketing Omnipresence 

    5:44 Apps and push notifications 

    7:03 SMS Marketing (texting) 

    8:20 Have others promote for you 

    9:41 3 Creative Marketing Ideas  

    10:32 Ask Questions, add ideas!  

    Little Biz Resources Facebook Group: https://fb.com/groups/littlebizresources 

    Come to our YouTube Live Q&A every Thursday: https://littlebizresources.com/yt 

    #marketingpreparedness #marketingomnipresence #smallbusinesscontinuityplanning

    • 11 min
    3 Ways To Use Membership Sites In Affiliate Marketing

    3 Ways To Use Membership Sites In Affiliate Marketing

    Sign up for Groove Free here: https://littlebizresources.com/groove

    Make sure to check the description for the timestamps/chapters so you can hop to any section you want to review again!

    Here are the links for the items discussed in the video-

    FunnelMates (ideal for adding your funnel for other affiliates to promote your products and capture leads): https://littlebizresources.com/funnelmates

    Membervio signup for notifications/get it here when it launches: https://clicky.littlebizresources.com/form?am=24575&fid=10944&host=true

    For Website hosting for Wordpress, I recommend this hosting: https://littlebizresources.com/besthosting

    Get a 14-day free trial of Clickfunnels here: https://littlebizresources.com/clickfunnels

    If you are an affiliate and looking for HIGH TICKET affiliate products to promote, I’ve put together a list. These are completely free to promote with a high commission payout still (so, you don’t have to buy the products and you don’t have to have experience to promote these). Get access to the list when you sign up here: https://littlebizresources.com/highticket 

    0:00 Memberships for Affiliate Marketing

    0:15 Quick Info – check the Chapter links (here) Overview of what’s in the video

    0:41 What is a Membership Site?

    1:25 How are membership sites useful in social media marketing?

    2:52 Method 1 for using membership sites in affiliate marketing

    4:52 Method 2 for using membership sites in affiliate marketing

    7:05 Method 3 for using membership sites in affiliate marketing

    9:03 Membership Software # 1

    11:30 Membership Software #2

    12:45 Membership Software #3 (free 14 day trial)

    13:54 Membership Software #4 (can do this one for free for 1 membership)

    17:09 Social Media Marketing & Memberships

    22:08 Next Steps – Links in the description, Facebook Group, Live Q&A on Thursdays!

    Little Biz Resources Facebook Group: https://fb.com/groups/littlebizresources

    Join us live on Thursdays for live Q&A: https://littlebizresources.com/yt

    • 22 min

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