Little Talks Littlefield Agency
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- Business
Sam Littlefield and Steve Roop chat agency and client happenings as well as cover digital marketing trends and news every Wednesday, live from Littlefield Studios in Tulsa, Oklahoma.
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Finding work-life balance for B2B marketing pros
In this week’s episode, Sam and Roop discuss the importance of finding a work-life balance for marketing pros, something we’re pretty passionate about at Littlefield Agency (we even won an Ad Age award for it!).Tell us what you think!
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How to engage your podcast guests as a host (plus Chelsea's back)
Chelsea is back! And this time, she brings a surprise guest for Sam and Roop. Plus, we cover some tips on how to better engage with your guests if you're a new podcast host. Let's dive in!Tell us what you think!
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The Fun Menu: Philbrook Museum's Jeff Martin
This week we welcome, Jeff Martin, Director of Communications at Philbrook Museum and President of Magic City Books. Jeff, a seasoned podcaster himself and a key player in Tulsa's cultural scene, brings an abundance of insights on blending traditional marketing with innovative storytelling. His dual role at Philbrook and Magic City Books, coupled with his wife's ownership of the locally beloved Antoinette's Bakery, makes Jeff a fountain of knowledge on engaging local and broader audiences.Thi...
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The Flywheel: Attract, engage and delight your B2B customers
The traditional sales funnel’s latest evolution is the Flywheel. It’s been the foundation of our agency’s strategy since day one, but everything changes over time. We’ve found out that when it comes to content marketing, sometimes this journey is not linear– it’s more like a revolving door.The Flywheel can be broken down into three phases: Attract, Engage, and Delight. That's what makes this model a game-changer for keeping your marketing fresh and interactive. It's all about making sure that...
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Marketing for B2B dealer networks
Grasshopper Mowers' Mike Simmon is back in the house! As our first in-person guest at the new studio table, we have a quick surprise for him before we jump head-first into this week's topic: supporting dealer networks as a national B2B brand.How have the traditional and digital marketing landscapes merged to create new marketing opportunities? Mike delves deep into the challenges (and advances) that have redefined how B2B manufacturers can help their dealer networks approach and thrive throug...
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Exploring HubSpot’s new Content Hub
This week, Sam and Roop are all about HubSpot's new update. Big shoutout to Roop for exploring the Content Hub, which is still in beta. They're checking out how it changes the way we handle our digital content, from blog posts to tweets, using some cool AI tools. But remember, it's the human touch that keeps our content great!HubSpot's latest features let you automate and personalize your content on different platforms easily while keeping your unique style. It's definitely something you want...