2 episodes

The MAD Nights Podcast is recorded live at events in smaller towns (we call them small markets) where marketers and designers get together to share war stories (the good, the bad, and the ugly) and their experiences in the trenches delivering value to their clients from a marketing perspective. We share these stories so marketers and designers can learn from each other and these experiences and use them to add value to their clients' businesses the very next day.

MAD (Marketing And Design) Nights Dennis Powers

    • Business

The MAD Nights Podcast is recorded live at events in smaller towns (we call them small markets) where marketers and designers get together to share war stories (the good, the bad, and the ugly) and their experiences in the trenches delivering value to their clients from a marketing perspective. We share these stories so marketers and designers can learn from each other and these experiences and use them to add value to their clients' businesses the very next day.

    Episode 2 (actually s 6 ep 2): Living Digitally In Wine Country

    Episode 2 (actually s 6 ep 2): Living Digitally In Wine Country

    This podcast episode was recorded at our 2nd event in our 6th season. It was recorded back in February 2018 at a MAD Nights event that took place in a craft brewery. How cool is that!

    In this episode we talk to Allison M. Markin. With more than two decades of experience in communications, and one of the early adopters of social and digital media, Allison has the attention of over 30,000 followers on her various social media channels to hear latest thoughts on social media, food and libations, and travel.

    As a social media marketing consultant and through her company All She Wrote, Allison has helped grow many wineries, distilleries, restaurants and craft breweries in the Okanagan Valley amd Britich Columbia. Her work has garnered accolades as the winner of the Thompson Okanagan Tourism Association's 2011 and 2012 awards for Social Media Initiative, and an International LERN award for marketing, and the 2014 Penticton Chamber of Commerce Business Excellence Award for Hospitality/Tourism.


    We talked about Allison's career in marketing and communications, and what it's been like building her career and her business in Penticton, BC. We touched on some of her wins and losses both with the events and key initiatives she's spearheaded and her client work. We also dug into what's got her excited in the business of marketing and communications today which led to a very interesting conversation on social media influencers and "micro" influencers that you have to check out!

    • 1 hr 44 min
    Episode 1 (actually s 6, ep 1 :)): Success In A Small Market

    Episode 1 (actually s 6, ep 1 :)): Success In A Small Market

    This is the very first podcast episode of MAD Nights, but it's actually the first meetup or event in our sixth season of the MAD Nights events. This podcast episode was recorded at an event that took place in November 2017.

    In this episode we talk to 3 creative entrepreneurs that have received some measure on validation around building successful businesses in a smaller town or small market. Each of them live and work in Kelowna, BC Canada, and they represent a good mix of agencies and freelance solopreneurs.

    Our panel for this conversation includes:

    Darren Hull - A commercial, portrait and editorial photographer.

    Shae Inglis - CEO and President of Acro Media.

    Brent Lachman - CEO of Strawhouse

    In this podcast our panelists will touch on their thoughts and experiences around building successful creative businesses and careers, including: doubling down on a niche, scaling a team, growing a business, work-life balance and all of the bumps on the road along the way to success.

    • 1 hr 56 min

Top Podcasts In Business