Make Customers Great Again Jay Young

Have you ever been to an amazing movie and couldn't wait to tell your friends about it the next day? Or have you been to a TERRIBLE movie and you went on social media to tell everyone how you'll never be able to get back that 90 minutes of your life?

Your customers are doing the same thing when they have an interaction with you or your team.

What if you could turn every happy customer into 9 NEW customers?

That's what this podcast episode is all about.

Today I'm going to ask you to use your imagination just a little. I'm actually standing out in the woods during an ice storm. Every branch and twig is coated with a shiny covering of ice. Got that image in your head. Alright, today's episode is all about your ice-cold customers... the ones that used your solutions once but you never followed back up with.

As a kid I grew up watching Mr. Rogers. One of the things he did was get a visit from Mr. McFeely who would bring a movie about how something was made. Mr. Rogers would put that inside Picture Picture and we got educated.

I'm thinking a lot of business owners must have been fans of Mr. Rogers because when you look at their websites and marketing materials... well that's what today's episode is all about.

When trying to attract new customers or just stay engaged with your current customers there is ONE thing that is more important than any other. That's what this episode is all about.

Thank you for reading this today. I don't take your listening to my podcasts for granted.

My thought today struck me hard and I shared it with my wife before I decided to share it with you here.

She wholeheartedly agreed with what I'm about to share with you.

Depending on what phase we’re in at the moment in regards to the pandemic, local businesses have a secret weapon that can set them apart from every single one of their competitors.

My wife and I try and support as many local businesses as we can, especially now that so many are struggling.

When I say “local business,” I’m not talking about the local Walmart or Target, but local home remodelers, pest control, the local HVAC guy, and the local mom and pop restaurants.

Last night we went to a local (not a chain) eatery. From the moment we walked in I knew what was missing… and it became more and more obvious after we were seated at our table.

We walked in the door and:


There were signs telling us what we couldn’t do
There was another sign admonishing past customers for what they did do
Finally, there was ZERO gratitude for us actually leaving the safety of our home and venturing out into the dangerous
public... ️ to enjoy a meal.

What was missing?
That's what this episode is all about.

I hear business owners tell me that they don't bother with updating their website or posting to social media... because they've tried that in the past and nothing happened from it.

But here's the thing, some businesses do have VERY successful social media posts and some businesses have VERY engaging content that gets people to call or schedule appointments. What makes some people special and others not so special?



That's what today's podcast episode is all about.

Oh, and it's not your fault... I promise.