Strategies that Stack Victoria H. Boyd

On this episode of Make it Marketable, our host will be discussing strategies for maximizing returns from participating in a summit, and how to make the most out of your time and intellectual property as a speaker. You'll learn how to decide what to speak on, how to optimize your freebie or low ticket offer, and how to build an audience around a specific topic. The episode will also touch on the benefits of participating in a summit, such as networking opportunities to build relationships with like-minded people, and increasing your brand recognition as an expert on specific topics. Plus, there will be overlap with the previous episode on bundle offers and why to join or not to join, making this a must-listen for anyone looking to increase their selling power.

In this episode, we kick off a three-part series on bundles and summits. Specifically, we'll be focusing on being a bundle participant. Bundles are curated collections of digital products, offered at a discounted or free price. Being a member of a bundle allows you to reach a larger audience, generate more leads and has potential for affiliate sales and commissions.If you're interested in joining a bundle, remember to focus on contributing a product that aligns with the bundle's theme as opposed to creating something new for the sake of participation. Most importantly, grab your favorite cold brew and come join us for some actionable tips on how to make the most out of participating in bundles.

On this episode of Make it Marketable, the importance of a detailed marketing plan is explored. A comprehensive marketing plan outlines overall marketing efforts and helps identify target customers, understand their needs and preferences, and define how to effectively sell the product or service. A poor marketing strategy or no marketing plan can lead to consequences such as a lack of direction and wasted resources. The Conversion Catalyst Club offers a step-by-step marketing strategy for attracting the right customers. Key takeaways include the importance of having measurable goals, adapting to data, and aligning the team to promote consistency in messaging and branding. Listen for more insights on the success of an online business and how a well-crafted and executed marketing plan is essential.



Episode Topics:



- The importance of focusing on communities instead of demographics

- The benefits of identifying the specific communities where the ideal customer avatar hangs out 

- The role of a good marketing plan 

- The elements of a comprehensive marketing plan 

- The consequences of a poor marketing strategy 

- The benefits of having a marketing plan 

- An overview of Conversion Catalyst Club membership 

- Key takeaways 



Key Takeaways:



- The online business landscape is becoming more competitive 

- A marketing plan provides direction for business and activities 

- A marketing plan can help businesses avoid wasted resources 

- Clear and measurable marketing goals are crucial 

- Adapting to data is essential for success 

- Having a marketing plan promotes alignment and consistency 

- Even a small team should be informed about the marketing plan.

In today's episode of the Make it Marketable Podcast, I'm sharing my journey on TikTok so far! While this isn't a flashy episode or some huge milestone, I share wins and relatable stories about growing on a new app. 



Links: 

TikTok data and statistics 

2022 Social Media Marketing Industry Report 

TikTok Tea membership (aff. link) 

What it means to "sell behind the scenes"

Selling behind the scenes is something you hear a lot of coaches throw around - but they rarely tell you what they mean or how it's done! Honestly until I figured it out - I thought they were saying that as a way to inflate numbers (lol - I swear I'm not a cynical person!)

So - what is selling behind the scenes? Selling behind the scenes is most simply put - when you sell or make offers in a way that isn't necessarily public facing. Meaning you aren't posting a promotion, or emailing your entire list about an offer. You're making private offers!

Now you're probably wondering how this is done. There are a ton of ways that you can sell behind the scenes. I outlined three on Stories and I'm going to share three with you here too!


Selling in the DMs: You probably saw this coming from me! I talk a lot about DM sales because I wholeheartedly believe it changes lives and businesses. In this particular context, it means making offers privately in the DMs.
​
So that could be special invites to your upcoming program, pitching to your dream client, or making some sort of a special offer to Close Friends.
​
Close Friends List: Speaking of Close Friends - Close Friends is a feature on IG that allows you to add a group of people to see exclusive Stories content from you! You can 'launch' to this private list by doing Instagram Stories that only they see! This is a fab way to collect your hottest leads too! throughout the promo period, you'd be touching base with them via DM to find out how they are liking the training, what questions they have, and if they're ready to move forward.
​
Upselling current customers: Your current customers are your ✨hottest leads✨! Think about what you can offer them to either make their experience better or help them get the transformation they're after even faster. An example of this is if you're a social media manager - offer support with Reels or to write their email content as well for an additional fee. Another example is if you're a coach that normally offers group coaching, offer an additional private call for an additional fee.
​
What you want to make sure when you're upselling is that your customer is already happy with your work AND that your offer is rooted in getting them a faster, deeper, or higher result!

Other ways you can sell behind the scenes:


Selling to a segment of your email list
Creating a new waitlist
Promoting an on-demand webinar
Sharing testimonials
Making an offer to program 'graduates' allowing them to continue on with you
Building a new offer and beta selling it