Welcome to The MARKETING CHAOS PODCAST (marketing & business insights for wellness experts who defy tradition)!
I'm your host, Lauren Marie, former acupuncturist & wellness center owner turned online business expert. I now work with wellness experts to help them bring their knowledge online.
Chaos is a part of life and here, we don't avoid it, we embrace it. Learn how to ask great questions, gain more awareness, and turn your expertise into a profitable online business!
How to create a step-by-step content plan and marketing strategy for your social media
I’ve been doing 30-day custom content decks with marketing strategies - and this episode is going to be what I’ve learned from doing 25+ of these so far and how I approach them so you can do this for yourself.
Also - if you want to order your own 30-day custom content deck with marketing strategy 100% personalized for you, by me, they’re on sale right now for Black Friday for just $47.
Here are the questions that I ask in order to do this plan and audit - so grab a notepad or open up a google doc so you can come back to these yourself later.
A lot of people have said that just in answering these questions for me they gained a lot of clarity about what they want to do on their social media, but more importantly where they might be lacking the information or focus they require in order to really know who they’re selling to, and what their offer is …
So going through these questions should help you get really clear before you just jump in and start making fun reels or tiktoks or whatever.
What platform will you focus on (choose 1) What is your ideal goal and intention for this custom content deck? (i.e. - you need ideas, you want to use it for organic vs. paid, etc.) Let's talk about your ideal customer (or client, student, participant) Who is your ideal customer or client? Describe her/ him in as much detail as you can below. What are 3 specific problems your ideal customer is facing right now? Not getting comments on her social media posts
4. What are 3 specific DESIRES your ideal customer is facing right now? Examples: She wants to get more online clients so she can stop working in her clinic so many hours a week
5. Let's talk about what you want to sell.
What are your marketing goals? Specifically over the next 90 days what are you trying to achieve? Describe what you will be selling during the next 90 days (private session, class, course, etc) Please include prices and titles of the offers Are any of these offers time sensitive or do you have any promotions in the next 90 days? 6. What best describes your style on social media?
7. What are your content creation limits...are you willing to do reels? videos? Is there anything you specifically are interested in more than other types of content?
8. What makes you and your offer different than everything else that's out there?
Case study: Clarifying your ideal customer to nail your messaging
I did a deep dive into one of my clients’ businesses recently and interviewed 18 of her customers. What I discovered was the disconnect between what she was selling and what they wanted, the problems they were having (both internally and externally) and the way she talked about how she could solve those problems for them.
This is one of the core principles of marketing and something that I’m offering now in my 1:1 services.
Today, I’m going to walk you through the exact process I did with this business so that you can do your own ideal customer profile for yourself.
Identify at least 10 people to interview Here are some key questions to ask them: Tell me about your business/ life/ body/ relationship (whatever problem your offer solves) What’s your biggest struggle currently with it If you had a magic wand what would you change or what would you ask for
3. Record, transcribe, and analyze the interviews
4. Look for themes and create a profile based on them & identify key takeaways
Make sure you do not interpret their words but, rather use the exact words they do.
By doing these interviews you will have your sales copy written for you, and you will be developing voice of customer data which is invaluable.
Apply to see if I can assist you in developing your ideal customer's profile here: www.workwithlaurenmarie.com
The reason they come but they don’t buy
In this episode you'll learn what to do if no one buys on your webinar or free masterclass.
Here are the top 3 reasons why they're coming but they don't end up buying:
You’re giving too much information and overwhelming them You’re not creating a gap that your offer can fill It’s your offer - is it so good they’d be crazy not to buy??
The Mindset Shift That Made Me $97k
Wanna know how to stay poor while earning sh*ttons of money?
I didn't think so!
I was given really bad advice, listened to it for a really long time, and got myself into a pickle.
And I've since come to find out that THIS mindset mistake is super common.
It's my hope that by walking you through the mindset shift that I recently made that has given us an increase of $97k, it will help you, stop you from making this mistake, or allow you to be even stronger financially!
Inside this episode, I outline the 4 steps we are taking to get ourselves right financially (after waking up and having this mindset shift)
Step 1 - Get the book, Profit First
Step 2 - Itemize ALL your expenses. I mean, every single one. Consider calling in your debit cards lost to force-cancel any subscriptions you’ve made on them. Cancel all recurring small charges, and make sure to check annual subscriptions that you can easily forget about.
Step 3 - Consider staff cutbacks. This sucks but is usually the biggest line item and you might not be able to afford them.
Step 4 - Implement profit first so you are running your business out of what you can actually afford to spend and living on what you can actually afford to live on.
If you missed the private series I made about the 7 Brutal Lessons I learned on my way to business success, go here before it is taken down www.laurenmarieglobal.com/lessons
3 Factors to Make Hosting a Live Webinar Simple
Running a webinar or virtual live event doesn't have to get complex or tricky ...
There are lots of ways to make them fancy but remember that all the bells and whistles you add will add a layer of tech and potential problems that you don't need!
So, in an attempt to help you avoid the pitfalls that I've made (think: webinar platform outage right when I hit "GO LIVE")...
I'll be outlining the top 3 factors to make hosting your live webinar simple.
Plus, a couple of little extra hints to add here:
After you listen to this and feel confident to set up your first webinar, just do a test run with a friend and make sure that everything is working.
Also, I like to have a "worst case scenario" worked out just so that I can relax and know that a back-up plan is in place.
Alright, dive in and grab some notes and get ready to conquer any tech fears and start playing with this powerful sales technique in your business!
To find out if we could be a good fit to work together, visit www.workwithlaurenmarie.com
Top 3 questions you must answer to make sales on your webinar
Questions are always an opportunity to handle objections people have before putting down their money with you. In today's episode, we'll cover the top 3 questions you should plan to answer at the end of your next webinar in order to make more sales. We'll also talk about why these 3 questions are so important and some ways to tackle the objections that lie beneath them.
How much time will it take to get the results you're offering in your program or course.
No matter the price point, some people will have the objection of money and there are ways to handle both the actual financial side as well as talk about and demonstrate the value you are providing so that your customer will be more apt to make that investment if it's right for them. #3 Skill or "is it right for me?"
This one is important because people will always be disqualifying themselves from whatever you sell working for them. There are ways to illustrate who your program or course is for and who it is not right for. If you're curious about working with me for your business' marketing and sales needs, you can submit an application here www.workwithlaurenmarie.com to see if we are a good fit.