65 episodes

Better Business Podcast is designed for anyone in business who is looking for inspiration, motivation and ideas to do better. The host Alexei Kouleshov is passionate about business and runs several companies alongside his digital agency, Your Easy Web Solutions. With his expertise and passion in sales and marketing, Alexei provides direction to developing better business models, thus creating Positive Change. Alexei is based in Brisbane, Australia and is also a father of 3 children.
In this podcast, Alexei touched on essential aspects of business, interviewed experts in various fields, and touched on topics like goal setting, mindset and embracing change. Over the past 19 years, he has worked with businesses locally and internationally, helping grow businesses in digital marketing, sales and coaching.
If you realise your business needs work and can improve, Better Business podcast is for you.
Follow Alexei on:
Facebook: @kouleshovalexei
Twitter: @alexeikouleshov
Linkedin: @alexeikouleshov

Better Business Podcast Alexei Kouleshov

    • Business

Better Business Podcast is designed for anyone in business who is looking for inspiration, motivation and ideas to do better. The host Alexei Kouleshov is passionate about business and runs several companies alongside his digital agency, Your Easy Web Solutions. With his expertise and passion in sales and marketing, Alexei provides direction to developing better business models, thus creating Positive Change. Alexei is based in Brisbane, Australia and is also a father of 3 children.
In this podcast, Alexei touched on essential aspects of business, interviewed experts in various fields, and touched on topics like goal setting, mindset and embracing change. Over the past 19 years, he has worked with businesses locally and internationally, helping grow businesses in digital marketing, sales and coaching.
If you realise your business needs work and can improve, Better Business podcast is for you.
Follow Alexei on:
Facebook: @kouleshovalexei
Twitter: @alexeikouleshov
Linkedin: @alexeikouleshov

    E65: Time Management Tactics: Elevating Your Business Game with Pomodoro Technique and Better Habits

    E65: Time Management Tactics: Elevating Your Business Game with Pomodoro Technique and Better Habits

    Read Atomic Habits - https://amzn.to/44oQjB0
    In this solo episode of Better Business, join Alexei as he delves into the art of mastering time for ultimate business efficiency. Drawing from proven concepts in time management, goal setting, and productivity enhancement, Alexei explores how integrating the Pomodoro Technique can revolutionize your workflow. He also unpacks insights from James Clear's "Atomic Habits," showcasing how small, incremental changes can lead to significant improvements in time management and overall productivity. Whether you're a seasoned entrepreneur or just starting out, this episode equips you with practical strategies to optimize your time, set achievable goals, and cultivate habits that drive success in your business endeavours. Tune in and discover how to harness the power of time management to propel your business forward.

    • 10 min
    E64: Expanding Your Podcast Audience: Alexei's Tips for Better Reach and Engagement via YouTube

    E64: Expanding Your Podcast Audience: Alexei's Tips for Better Reach and Engagement via YouTube

    Join us on this solo episode of the Better Business podcast with our host, Alexei, as he dives into the nitty-gritty of effective podcast promotion. In this informative session, Alexei shares his proven strategies for expanding your podcast's reach and increasing subscriber numbers. Learn how to harness the power of topic research and keyword optimization to captivate the right audience. Discover the ins and outs of leveraging social media platforms and email marketing to amplify your message. Plus, Alexei will reveal his tips on utilizing short promotional clips and Google Ads to further boost your visibility. Whether you're a podcast novice or looking to refine your promotional tactics, this episode is packed with actionable insights to help you achieve your podcasting goals. Tune in and transform your approach to podcast promotion!

    • 10 min
    E63: Winning Marketing Recipes: YouTube Advertising Strategies That Work with Ben Jones

    E63: Winning Marketing Recipes: YouTube Advertising Strategies That Work with Ben Jones

    In this episode of Better Business Podcast, host Alexei sits down with Ben Jones, the mastermind behind Titan Marketer, to delve into the world of YouTube advertising. Ben shares invaluable insights into the winning aspects of the ad formats he employs, offering practical tips for business owners who have yet to tap into the potential of YouTube advertising. From his journey to the mentors who shaped his approach, including Andrew and Daryl Grant, this episode is a treasure trove of knowledge for anyone looking to elevate their advertising game. Tune in to learn how to leverage YouTube effectively and unlock new growth opportunities for your business.

    • 41 min
    E62: Staying Ahead of the Game: What's Impacting Business in 2024 and Why So Many Are Closing?

    E62: Staying Ahead of the Game: What's Impacting Business in 2024 and Why So Many Are Closing?

    In this episode of the Better Business podcast, join host Alexei as he delves into the dynamics shaping the business landscape in 2024. From emerging trends to unexpected challenges, Alexei explores what's impacting small businesses and why many are facing closures. Discover essential insights on staying ahead of the game as he uncovers the strategies and tactics needed to navigate the complexities of the year ahead. Don't miss this crucial discussion for actionable advice to safeguard your business and thrive amidst uncertainty.

    • 10 min
    E61: Inside the Industry with RTO Mentor: Discussing Business Challenges of 2024 With Merinda Smith

    E61: Inside the Industry with RTO Mentor: Discussing Business Challenges of 2024 With Merinda Smith

    In this enlightening episode of our podcast, host Alexei sits down with Merinda Smith, the esteemed business coach from RTO Mentor, renowned for her expertise in guiding Registered Training Organisations (RTOs) towards success. Together, they delve into the crucial role of business coaching in today’s ever-evolving landscape, highlighting the most pressing issues facing businesses as we move through 2024. Merinda shares her invaluable insights on the key problems that RTOs and similar organisations are currently grappling with, including innovative strategies for staffing and resource acquisition in a competitive market. Whether you're seeking to enhance your RTO's performance or looking for actionable tips on overcoming modern business challenges, this episode offers a treasure trove of advice, solutions, and foresight from one of the industry's leading figures. Tune in to discover how you can future-proof your organisation and thrive in 2024 and beyond.

    • 30 min
    E60: Navigating the Digital Currents: When Did you Last Review Your Marketing Strategy?

    E60: Navigating the Digital Currents: When Did you Last Review Your Marketing Strategy?

    In this insightful solo episode, Alexei takes you through the crucial process of regularly reviewing and updating your marketing strategy. The digital landscape is ever-evolving, with rapid changes in market dynamics, economic conditions, and competitor tactics. However, the most pivotal shifts occur in the buyer's journey, making it imperative for businesses to adapt swiftly to stay ahead. Alexei delves into the importance of being agile in your marketing approaches, leveraging real-world examples and actionable insights to guide you through reassessing your strategy. Whether you're a small business owner, a marketing professional, or someone curious about the digital marketing sphere, this episode is packed with valuable advice on staying relevant and competitive in an increasingly digital world. Join Alexei as he uncovers the key elements of a successful digital marketing strategy, emphasizing the need for continual adaptation and growth.

    • 10 min

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