119 episodes
Marketing in the Wild Julia at Stratos Creative Marketing
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- Business
Have you ever seen a billboard or scrolled past an ad on social media and thought to yourself, “I just really don’t get it…”? You’re in good company!
Not all marketing lands well, and at Stratos we are obsessed with studying examples of both effective and ineffective marketing. Whether it’s a new marketing trend or an “oldie-but-goodie” strategy, we want to find it and see what we can learn from it.
Join us for our weekly hilarious commentary on the best (and worst) marketing out there. We’ll all learn something new and practical that will help grow our businesses. Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support
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Taking a Break!
Episode 120: Marketing in the Wild will be taking a break for the foreseeable future!
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Stratos in the Wild: A Christmas Special
Episode 119: In this episode, the Stratos team shares some of their Christmas memories that may or may not be marketing related!
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Respecting Data Privacy in Marketing
Episode 118: Julia delves into the challenge of balancing data privacy and personalization in marketing, drawing insights from Meta's Agency Summit. She highlights three key principles for marketers: safeguarding and not selling collected data, asking for only essential information, and employing creative segmentation methods.
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Building Trust With “They Ask You Answer” ft. Erin Fults
Episode 117: In this episode, Julia chats with Erin Fults from Heights Strategic Marketing. They talk about the book, "They Ask You Answer" by Marcus Sheridan, exploring its principles and the importance of creating purposeful content that builds trust and guides customers through their journey. Erin provides practical advice on implementing the “They Ask You Answer” framework, such as mapping out the customer journey and addressing questions at each step.
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Elevating Your Reach with Inclusive Marketing ft. Paige Flamm
Episode 116: Julia interviews Paige Flamm, a former influencer who now works with Giv.care, a disability caregiving agency. Paige emphasizes the importance of inclusive language and representation in marketing campaigns, highlighting the challenges of terminology while stressing the need for authenticity and emotional connection in content creation.
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Sowing the Seeds of a Dream Business ft. Jaems Brandon
Episode 115: In this episode, Julia interviews Jaems, owner of Once Upon a Christmas Tree Farm in Utah. Jaems discusses the challenges of starting a Christmas tree farm in a new climate, emphasizing the importance of authenticity and sharing both successes and failures on social media. She highlights the rewarding experience of seeing her dreams come to life, building a supportive community, and creating a unique farm experience for visitors.
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Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support