Marketing Like a Mother Michelle Pontvert & Olivia Radcliffe

This week on Marketing Like a Mother we're talking from the heart, both as neurodivergent humans who have things marketed to us and as business owners marketing to neurodivergent people.
In this episode we're talking about:
- Using terms like neurodivergent and neurospicy in your marketing
- Highlighting the need for mindfulness and respect when using these terms
- Sharing personal experiences as neurodivergent individuals
- Our discomfort with less thoughtful or considered uses of these terms
- Emphasizing the importance of education, research, and empathy in marketing
- Encouraging understanding of the specific needs and perspectives of the target audience
- And more!

This week on Marketing Like a Mother, Michelle is talking with Laura Agar Wilson, Business Mentor & Coach for Health & Life Coaches.
In this episode we're talking about:
- Laura's journey as a business mentor and coach for health and life coaches.
- Building successful businesses without the pressure of social media
- Creating a flexible work-life balance
- The importance of experimentation and trying new strategies in business
- Focusing on search-based platforms like blogging, Pinterest, and YouTube vs social media
- Clear communication & setting boundaries with clients to manage work and family responsibilities effectively
- And more!

This week on Marketing Like A Mother Olivia is talking with Heidi Fiedler, a writer, editor, and creative coach who has worked with renowned clients like Chronicle Books and Bravery Magazine. She helps writers find joy and ease in the creative process through writing classes, manuscript reviews, and coaching.

They discuss:
- Choosing and Pursuing a Book Idea
- Breaking Free from Structure
- The Art of Writing Books for Children
- Encouraging Creativity in Young Authors
- Traditional Publishing vs. Self-Publishing
- Embracing Creativity in Motherhood
- And more!

This week on Marketing Like A Mother, Michelle is chatting with friend Paige Brunton, the queen of all things Squarespace Website Design. Paige shares her inspiring journey from being a non-techy expat to becoming a successful web designer and educator. If you've ever been curious about web design, this episode will take you on a comprehensive journey through Paige's story, the world of web design, and how you can tap into your creativity to build a profitable business.

They discuss:
- Finding Opportunity in Unexpected Places
- Overcoming Challenges when starting out
- Embracing being a Non-Designer Web Designer
- Coding Myth Busted
- Ideal Candidates for Web Design
- Realistic Income Expectations
- Embracing simplicity
- And more!

We're at 100 episodes!!

And this week on Marketing Like a Mother we decided to take a walk down memory lane and reflect on lessons learned from publishing 100 episodes over the past 2+ years.

In this episode we're talking about:
- How fun this podcast has been to create and why we think it's stayed fun all these episodes later
- How shocking it's been to see how far the podcast has reached
- Lessons learned around managing our energy levels and not overbooking interviews
- Our desires to dive deeper into personal journeys and the human side of business
- And how grateful for the podcast's success and how excited we are for the next 100+ episodes!
- And more!

This week on Marketing Like a Mother, Olivia chats with Hailey Rowe, Marketing/Sales Coach & Linkedin Lead Generation Service Provider.

Hailey helps service-based business owners (especially coaches) build out their client attraction process, get more time back, and boost sales without being held back by social media overwhelm.

They discuss:
- How Hailey fell in love with LinkedIn for lead generation

- Networking vs content creation
- How to send non-sleazy connection requests
- Lead generation strategies for LinkedIn
- Bio optimization tips
- And more!