5 episodes
Marketing Trench Warfare Marketing Trench Warfare
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A weekly podcast about the daily battle to build brands, grow careers, innovate, and learn.
We’re Ardee and Tony, two friends who are also marketers.
In 30 minutes every Thursday, we get into the trenches of successful modern marketing, critique the marketing "generals" whose advice can be irrelevant on the battlefield, explore breakout innovation, encourage career growth, and create joy out of the marketing mundane.
We started this podcast in August 2019 because we (talked to each other a lot anyway and) want to provide camaraderie to marketers who feel like they’re battling alone and help to people of any age who begin a career in marketing.
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Episode 120: The Room of Requirement
What's this? A new episode from the trench?! That's right, your eye's aren't deceiving you. Ardee and Tony are back and share their thoughts on Facebook's stock plunge as well as announce some big changes in their careers. They also talk about the future of the podcast. You don't want to miss this one!
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Episode 119: Lockbuster Movies
What happens when the metrics go...bad? Tony's here to tell you that and a protip for Hubspot email customization. Also, learn what responsive fundraising is and whether it represents the organizations you support. This and more in the trench!
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Episode 118: Hot Dogs Marked as Spam
Facebook announces yet another change to its ads and Ardee and Tony break down what it means for you. They also talk about Artificial Intelligence and something Ardee wishes it would do for his marketing. This and more in the trench!
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Episode 117: Giving 3s Day
Giving Tuesday 2021...it came...but did it conquer? Ardee shares the WORST subject line for Giving Tuesday in his inbox and Tony talks about what makes a great mission statement. This and more in the trench!
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Episode #116: The Thanksgiving One
For this special Thanksgiving episode, Ardee and Tony look back at the events and people that helped shape who they are as marketers today. They also talk about how developing a culture of "thanksgiving" can impact your productivity and content.