10 episodes
Marketing Uncomplicated O1 Crisp
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- Business
A slow learner, one who just got by in high school and university, it took a long time to discover the most important rule……”The Numbers Never Lie”.
After 5 years of advertising, I crossed over to Marketing, where accountability and experience resulted in amassing significant successes (including the introduction of a $100 million business in North America).
It was the thrill of the chase and being hands-on,
I enjoyed doing the doing and encouraging the people I worked with to tell me what they would do.
Every business can grow, using simple solutions you’ll discover here.
Excuses are for losers.
Every problem has a solution/alternate path.
Learn from over 30 years of CPG (consumer packaged goods) marketing.
Business is not complicated!
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Have you been "Under the Influence"?
Every TRUE business person from top-ranking officials to brand managers should include the podcast "Under the Influence to their mandatory car trip listening experiences.
Discover how a tourisam account delivered an ROI of 110 times their ijnvestment in a segment that spent 80 times what they did.
Innovation and Creativity woven over a sound business strategy! -
3 Simple Questions to secure your next Michael Jordan of Sales
Sales is the most important role in and as the face of the organization. It often is the first introduction to the personality of a company and sets the image and expectations in the minds of the consumer.
Given the importance, why is so little effort placed on enhancing the perception of the function, especially as it ties to the talent acquisition phase?
Discover the 3 insights that will get you superstars. -
12 Simple steps to grow Airbnb or Homeaway rentals in under 5 hours
I grew a property in Costa Rica 5 fold in the first year by providing the kind of content I would like to read when I looking for a place to stay.
This property truly lives up to its Million Dollar View USP that I assigned to it.
You can do it too if you step outside yourself and follwo these simple easy steps -
Sampling Never the silent salesman
Sampling is the most effective tool in the marketing mix. ONLY when used with communication. This is the reason for the sample!
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Walmart Greeters vs Canadian Tire Ongoing Service
How to increase sales significantly by becoming better at connecting with consumers. How to take a great concept like a greeter that is used by Walmart and make it effective in every corner of the store with every employee you have. The Canadian Tire way.