Master Marketing Podcast Blacknox

Did you know there are 6 Secret Rules of Persuasion that all of us are susceptible to being used against us that can trigger us to buy or take actions? In this powerful video one of our partner founders Brad Nickel outlines the rules of persuasion he's been teaching to founders, CEOs, MBA students, and 100s of others.

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Watch the video version of the podcast at https://blacknox.com/podcast/

The 6 rules of persuasion can be applied to:
* Marketing
* Sales
* Politics
* Project Management
* Parenting
* and just about every other aspect of life, because most of life ends up being about who we an persuade to take an action we want them to take.

In this episode, you will learn how to use the rules to help you grow your project or business, get new users, increase revenue, and succeed. You will understand how to apply the rules and how to be honest and ethical about using them rather than using them for evil.

Don't miss out on the rules your competitors are using to win more users and customers. This video is our gift to you, because it is our mission to help startups grow and we create educational content, so that everyone has the opportunity to succeed in growing a successful business or project.

Get more free educational content for entrepreneurs, startups and small businesses here...
https://blacknox.com/podcast/

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*The hosts and guests are not attorneys or advisors and nothing should be deemed as advice. Content is for educational and entertainment purposes.

The Covid-19 pandemic has disrupted lives and economies around the world in unimaginable ways.

What are you doing to ensure that your eruption from the disruption puts you on a trajectory for rapid recovery?

Planning Your Eruption from the Disruption: 5 Things You Should be Doing Right Now:

Assess
Assess your business model and your market and identify the pain points you may be experiencing as a result of the Covid19 Pandemic, but also reflect on the areas of your business that needed attention before a global crisis presented itself. If you are a brick and mortar retailer, is your website up to date and are you offering online ordering? Do you even have an e-commerce website?

Pivot
Perhaps the only thing more important than identifying your pain points, is identifying the pain points your customers and your local community may be experiencing. Think outside the box and determine whether you can serve their needs in some capacity other than the way you normally do.
Here are a few examples I’ve seen that may give you some ideas:
A restaurant that converted into a corner grocery store, selling fresh produce and prime cuts of meat to their community.
Locally, there is a company that makes uniforms, now making machine washable face masks, and is supplying essential businesses locally, and offering their products to consumers online, nationally.
Our firm is offering free consulting services to startups and small businesses adversely impacted by Covid-19. (sign up at https://blacknox.com/)

Engage
Whether your business is currently operating normally or not, it is imperative that you engage your customers and prospective new ones regularly across social media channels. If you aren’t posting something on social media daily, your customers will assume you are closed and may even wonder if your business is going to survive the temporary closure. The options are endless. The important thing is that you keep the audience engaged. If you weren’t doing it prior to the Covid-19 pandemic, you should be doing it now, and should continue on an ongoing basis. Additionally, if you are actively open for business, you might consider a modest digital marketing campaign to help spread the word and build momentum. When launching digital ad campaigns on platforms like Facebook or Google AdWords, it’s wise to start with a small budget to test and optimize your ad creative, messaging and targeting before blowing your budget on ads that don’t convert. It’s advised to A/B test multiple versions of your ad to see what performs best. Once you hone in on the sweet spot, create multiple versions of ads or even multiple campaigns so that the audience doesn’t get fatigued by seeing the same ads day after day.

Plan Your Eruption from the Disruption
Regardless of whether your business has remained open through this health crisis or not, there is no denying the fact or escaping the reality that this pandemic has caused a major disruption to life as we knew it, and when this is all over and done, there will be a new normal. Covid 19 has also slowed us down from our normal pace and given most of us a chance to pause. If you aren’t taking advantage of the time you’ve been given to complete projects and tasks that have been languishing on your to do list or master a new skill, your wasting time and a valuable opportunity. At the very least, you should emerge from this with an updated and optimized website. If you don’t already have an e-commerce website, it’s time to get one built.

This is also a good time to revisit your business model and your marketing strategy, plan a marketing and promotions calendar or post-pandemic special event. Determine if any course corrections, enhancements or pivots can help drive your Eruption from the Disruption and put those plans in motion.
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In this episode, Blacknox Cofounder, Keith Alan shares some ideas to help businesses cope with the global coronavirus pandemic.

Whether you call is CoronaVirus, Covid-19 or a fucking nightmare, this global pandemic is impacting the world's health and economies. While there is no doubt that we will get through this, and it's safe to say that the world is going to be forever changed, most people have 2 immediate concerns:
1. How do I keep ourselves, our families and communities safe?
2. How do we keep our business afloat when we can't go to work and the economy is crashing?

FOR UP TO DATE NEWS ON COVID-19 AND THE LATEST HEALTH RECOMMENDATIONS VISIT https://www.cdc.gov/

First things first. Stay calm and do whatever you need to do to keep your employees and your customers safe - that may hurt RN, but acting swiftly is important for you, them and your community. In the end they are going to appreciate you and your employee and customer relationships will emerge stronger.

If you are able to work remotely or keep operations running, sit down and figure out what processes you can streamline, automate and make work flows more efficient. There is going to be some trial and error here, but in the end if you can figure out how to run your business more efficiently that’s a good thing. It’s a necessity right now, but there is no reason you won’t be able to apply a lot of these things when things go back to normal. After all necessity is the mother of invention and your business is going to benefit from what you work out now.

Remember to take some time for yourself and your family. Don’t binge watch the news, take time ot bond with your family, go outside, exercise and do something for your mind, body and soul daily. It’s important

Now, let’s talk business. It’s time to get creative and innovative.
Certainly you can use this time to revisit your business strategy, marketing strategy and budgets, and making longer range plans will be valuable, but what can you do right now to keep revenue rolling.

For starters, think...What are your customer’s pain points, right now and how can you serve them, right now.

Also use this time to revisit business plans, marketing strategies and budgets. It's also a great time to make enhancements to your website, have an app built and create or improve ways to connect with customers. If you don't think more business is going to be conducted this way after this pandemic is over, you are going to be left behind to crumble and die. On that note, if your business doesn't already have a digital footprint and you don't have a website you can at least use to capture leads, or better yet, sales, you've completely missed the boat. Now is your chance to do all of the things you've been procrastinating for your business. Don't waste it!

No question the next several months are going to be stressful. Take time for yourself and your family every day, and take time to think of ways to help your business emerge from this stronger than ever before.

Good luck.

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Welcome to the CrytoBiz Master Marketing Series of info packed podcasts with bite sized marketing tips and growth hacks to help entrepreneurs and startup teams plan, launch and grow. In this episode, Blacknox Chief Marketing Strategist, Brad Nickel, serves up some compelling reasons to consider podcasting as a way to generate qualified leads.

If you deliver valuable content, the time you put into it will be rewarded.

Podcasting is great way to establish or reinforce your position as an expert in your field. It's also a great way to build brand identity and generate quality leads with a high probability of making it into your marketing funnel.

Find more marketing tools and resources here.

Learn more about the instructor here.