Medical Sales Nation Medical Sales Nation
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- Business
Podcast by Medical Sales Nation
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The Start-up "giving" mindset, forget about getting
You need a mindset change going to a start up. If you are asking "what am I getting" vs. "What am I willing to Give", the getting mindset will be a major disappointment.
MedTech startups are a process, not an event, and the payoff...if any...will be years down the road. Personal payoff and the art of giving of you time, thoughts, critical thinking and more is where you will "get" but you won't know it for years. -
Passion vs. Career/hardwork
This is a 10 and under podcast where I am asked questions to give my thoughts. This one is about passion vs. career and asked by my daughter Dominique. We are an accumulation of our life experiences and this podcast dives into that to find that passion and how you have no idea where it will take you.
Hang tough -
Value Prop Creation as a Commercial Initiative
Tom Patzelt and I go on to the next step in Medtech commercialization as an initiative with Value Proposition creation. After the team is aligned on the commercial strategy, the team shares their insights and vision for the product/service, Qualitative research has been the next step are getting the value propositions right.
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De-Risking commercialization = A New Frontier
With all evolutions change is obviously the mental obstacle that needs to be overcome. The way in which MedTech commercializes products via a 30 year old process won't optimize the chances of great products to come to market. It's not 2003.
Tom and I lay out the steps needed to align a company to get ready to de-risk commercialization. If you are looking at a role with a start up or a new product roll out we give more guidance on asking the right questions to understand the culture around commercialization.
It is your career so take it as serious as a heart attack. De-risk your choices by understanding commercialization as an initiative and process versus those that think the product will sell itself. -
Your product won't sell itself - Commercialization foundation
Tom Patzelt and I discuss the first stage in the new era of commercialization and how the "this product will sell itself" delusion that many startups/new product launches believe will not be successful . The point is not to point out failures but to share best practices and how to launch a product in this new era. Commercialization should start 12 month prior to an expected FDA clearance and not 90 days before as is the norm today.
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Introduction to the Guide to Medical Device Commercialization
The next series of podcasts will be focused on building a commercialization strategy from a start up/new product perspective that enhances product adoption from day 1 of launch.
Tom Patzelt and I share our thoughts on building and sharing blueprints on how to commercialize products in this always evolving MedTech space.
This is the intro with more to come.