MegaMinds — E-commerce Growth & Personal Development MegaMinds — E-commerce Growth & Personal Development

Based out of the San Francisco bay area, Dr. Kyra Bobinet combines business know-how with detailed neuroscience – giving her a truly fascinating, unique perspective on business and personal growth tactics.

Her decades in the medical field helped her understand the workings of the brain, and she's harnessed these learnings to help herself and countless professionals achieve their personal development and career goals.

She's the founder of Fresh Tri, a new-age app for health behavior change based on neuroscience principles.

Dr. Bobinet is also about to publish her second book on behaviour change and mindset called "Unstoppable Brain."



A wonderfully eye-opening chat, Evan and Kyra also dive into:


The link between consumer psychology and buying behaviour
Biggest myths in healthy habit formation
How to make good habits stick
How to STOP doing bad habits
Strategies for regaining control of your time
The importance of an iterative mindset and how it can be taught
The idea of "service leadership"

Liked this episode? Subscribe and sent it to someone who you think needs to hear it.

Want to join the discussion? Message ⁠⁠Evan⁠⁠ or ⁠Kyra on LinkedIn.

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What's the power of the quiz? Hint: It's significant.

How can business owners improve their time management?

How can you harness personalisation in marketing?



These are just a few of the topics we chat about with Gen Furukawa, Prior to founding Prehook, Gen was the VP of Marketing and Content at Scale, a leading AI writing tool, and also lead marketing at Jungle Scout as VP of Marketing. Now he helsp B2B SaaS brands grow profitably leveraging AI and automation!



A fascinating chat, Evan and Gen also dive into:


How to use segmentation data
Teelixer case study (5x revenue per lead)
Quantifying the customer experience
Podcasts and partnerships as marketing opportunities
Why we shouldn’t rely on discounts to get an opt-in (profit drains)
Successful hooks (Discovery, curiousity)



*Since recording this episode, Gen has sold Prehook and is now deep in the AI marketing space, coaching business owners on AI and marketing.

Want to join the discussion? Message ⁠Evan⁠ or Gen on LinkedIn.

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Luis Garotti was creating graphics and designing for brands since he was old enough to work. Fast forward to today and he's helped the likes of Mercedes Benz Australia stand out in the crowded marketing landscape. How? Traditional marketing.

Luis is different to most MegaMinds guests. Why? He's old-school – he uses print media (signage, print-outs, apparel, car wraps) to help brands get loyal customers and build awareness.

And he makes a very compelling case why print is still relevant – in fact, why it's arguably MORE important than ever.

Evan and Luis also dive into:


How putting yourself through adversity trains your brain to push through anything
How to get new leads on socials
How to stand out with traditional ads
Traditional vs digital marketing
How you should set up at a trade show booth

Want to join the discussion? Message ⁠Evan⁠ or Luis on LinkedIn. Or head to 292 Creative's website (and mention the MegaMinds podcast) to learn more about Luis' agency.

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His third business went from 0 to 250k customers with an initial investment of just $700.

A serial entrepreneur who mastered success by learning from failure, Bucharest-based Valentin Radu uses ultra-modern techniques to boost Customer Lifetime Value and Conversion Rate for DTC eCommerce brands.

In one of the most value-packed episodes to date, Evan and Valentin dive into:


Other channels to help DTC brands reach customers
How to connect with pain points
How to understand your customer on a deeper level
Why "They don’t buy on the gain, they buy on the pain"
What “always” works on the Call to Action

Want to join the discussion? Message ⁠Evan⁠ or ⁠Valentin on LinkedIn. Or head to https://www.omniconvert.com/ or email valentin.radu@omniconvert.com to learn more about Valentin's business.

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A Shopify master who has built HUNDREDS of websites for leading eCommerce brands, Clayton Bates tells it like it is: to get sales, you need a site that isn't just beautiful, it needs to serve its PURPOSE and nothing else.

As a serial entrepreneur himself – from selling Coke cans in high school to an online Cards & Collectibles marketplace, to the award-winning web-building agency – Clayton knows the ins and outs of what it takes to make a business that works. And he's not afraid to roll back the curtain, sharing the real, honest challenges he's faced along the way – which so many of us can relate to.

Evan and Clayton also dive into:


Is paying for a web developer necessary or a waste?
Easy practical website upgrades that we can inplement in less than 24 hours
The 5 biggest mistakes most companies make with their websites

Want to join the discussion? Message Evan or Clayton on LinkedIn. Or head to Inspire Small Business to learn more about Clayton's agency.

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Mentioned in the show:

Top Shopify apps.


Lucky Orange
Luke’s Reviews
Quantity Breaks
Klaviyo

Best Shopify themes?


Dawn
Impulse
Showtime

In this jam-packed chat, Evan and Lamees talk about tech and AI, and how they're shaping the eCommerce landscape – including using AI to your advantage to get more customers, build a better customer relationship, and make them fall in love with your brand.

Plus... the golden ticket for brands right now (to get more ROI from products) AND how the biggest D2C brands boost their community engagement.

Based out of London, Lamees is a role model for women in tech; having honed her craft at Salesforce, Zoovu and Mercedes-Benz.

Lamees has more than a decade’s worth of experience in managing global partnerships and helping businesses thrive, with a focus on tech, eCommerce, and entrepreneurship.

Impressive CV aside, Lamees is passionate about improving the buyer experience and efficiently reducing employee workloads

Want to join the discussion? Message Evan or Lamees on LinkedIn.