13 episodes

A collection of lectures on Mobile Business by Hajrë Hyseni, Business School. Mobile Business Collection looks at the heart of the mobile business technologies for different business processes in an organisation. It also covers the impact of the trends and applications for business processes and the benefits for an organisation to embrace mobile technologies.

Mobile Business University of Hertfordshire

    • Business

A collection of lectures on Mobile Business by Hajrë Hyseni, Business School. Mobile Business Collection looks at the heart of the mobile business technologies for different business processes in an organisation. It also covers the impact of the trends and applications for business processes and the benefits for an organisation to embrace mobile technologies.

    • video
    Build Mobile Apps

    Build Mobile Apps

    This lecture explains different categories of mobile apps, development costs, tools and opportunities for developers and non developers to build mobile apps. In addition, it also covers outsourcing opportunities or hiring local digital agencies to build mobile apps.

    • 42 min
    • video
    Mobile Commerce

    Mobile Commerce

    In this last lecture for the module you will be able to learn more about mobile commerce, payments, opportunities and challenges facing the success of mCommerce today. In addition, this lecture covers the key components, customer journey, mobile business career and 2012 mobile trends.

    • 41 min
    • video
    Mobile Cloud Services

    Mobile Cloud Services

    This lecture will help you to understand different types of Mobile Cloud services, terms used and the most popular services offered for the mobile users. It includes, iCloud, Dropbox and Google Docs. In addition, you will learn more about the definitions, limitations and opportunities of the MCS.

    • 35 min
    • video
    Mobile Platforms

    Mobile Platforms

    This talk covers three main and most popular mobile platforms, Google Android, Apple iOS and Blackberry OS. It also covers the benefits for businesses who decide to embrace mobile technologies.

    • 47 min
    • video
    Mobile Marketing 2013

    Mobile Marketing 2013

    This talk introduces mobile marketing glossary then it covers different types of advertising including CPM, PPC, contextual mobile ads and idle screen ads. In addition, it also covers the most popular mobile ad networks like iAd, AdMob, MobFox and more.

    • 46 min
    • video
    Mobile Enabled Features

    Mobile Enabled Features

    This talk covers popular mobile enabled features including, accelerometer, multitouch, gps, QR codes and location based services. It also covers the benefits for the businesses who decide to embrace these intelligent features to promote or sell their products.

    • 43 min

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