19 episodes

Tune in to the Thalamus Mobile Performance Advertising Podcast, where we interview Mobile Growth Marketers, Performance Advertising Experts, & User Acquisition Managers; they share their best kept secrets on how to scale mobile advertising campaigns, while keeping acquisition costs low.

Tune in weekly for a new episode!

Mobile + Performance Advertising Thalamus

    • Business

Tune in to the Thalamus Mobile Performance Advertising Podcast, where we interview Mobile Growth Marketers, Performance Advertising Experts, & User Acquisition Managers; they share their best kept secrets on how to scale mobile advertising campaigns, while keeping acquisition costs low.

Tune in weekly for a new episode!

    How to Drive 200M+ User Registrations and Use AI/Automation to 100x Your Media Buying Experiments with IMVU's Lomit Patel

    How to Drive 200M+ User Registrations and Use AI/Automation to 100x Your Media Buying Experiments with IMVU's Lomit Patel

    Today we speak with Lomit Patel, VP of Growth for IMVU, a 3D Avatar Social Networking App. We dive into how he manages the growth, user acquisition, retention, and monetization of the desktop and mobile app.

    Also, we go into how he turned the company from a primarily-desktop game into a mobile-first app, by focusing on social channels, short-form videos, and testing new undiscovered channels.

    Over the last 15 years IMVU has had 200M+ user registrations, and created 40M+ virtual items users can purchase. Lomit shares more on how he uses prospecting and retention to attract "Whales, Dolphins, and Tuna"; also he goes into why US/CA/UK/AU/FR/DE are his Top Geos by Revenue, and BR is their Top Geo by Active Users, and how APAC is opening up for IMVU.

    Lastly, we discuss his new book LEAN AI that is a framework on how every marketer should use automation and AI to 100x their experiments to spend their budget better/faster/smarter.

    • 42 min
    MightySignal CEO Ryan Buckley on Mobile SDK Trends, Tracking Billions of Install Events & 10k+ SDKs, and Up-And-Coming Mobile Ad Platforms

    MightySignal CEO Ryan Buckley on Mobile SDK Trends, Tracking Billions of Install Events & 10k+ SDKs, and Up-And-Coming Mobile Ad Platforms

    Today we interview Ryan Buckley, CEO of MightySignal. We go into the founding of MightySignal, how Ryan was installed as CEO by a Private Equity Firm, and his previous start-ups where he raised over $18M.

    We dive deep into SDK intelligence, Pricing and feature differences for ASO / Ad Intelligence / SDK Intelligence companies, and how data is identified and ingested to build these data tools.

    Lastly, we discuss trending SDKs, the most installed SDKs for iOS/Android, as well as up-and-coming advertising SDKs that every mobile marketer should know about. Tune in today!

    • 40 min
    Kayzen CEO Tim Koschella (ex-Applift CEO) on Bid Shading, Self-Attributing Networks, and the Differences Between In-App Vs Mobile Web Performance Media Buying

    Kayzen CEO Tim Koschella (ex-Applift CEO) on Bid Shading, Self-Attributing Networks, and the Differences Between In-App Vs Mobile Web Performance Media Buying

    In today's episode, we interview Tim Koschella, CEO of Kayzen. Tim was previously the CEO/Founder of Applift, a large Mobile Performance Ad Network that he founded in 2012. 

    We discuss his new programmatic in-house bidder solution for advertisers, that is taking self-service advertising one step further. Also, Tim goes into differences in biddable inventory for in-app vs mobile web, and optimizations advertisers can make such as Bid Shading. 

    Lastly, we delve deep into Self-Attributing Networks such as Google and Facebook and how all MMPs have to pass them all user data, so they can send back which users they want credit for. 

    • 26 min
    Yield Optimization Secrets, and Ways to Maximize your Mobile Video CPMs with Bryan Golkhajeh, Founder of AdAlpha Technologies

    Yield Optimization Secrets, and Ways to Maximize your Mobile Video CPMs with Bryan Golkhajeh, Founder of AdAlpha Technologies

    For today's podcast, we interview Bryan Golkhajeh, Founder & CEO of AdAlpha Technologies.

    Bryan was previously Senior Director of the AdColony Ad Exchange, and worked with all external partners from DSPs, to Ad Networks, and Publishers. We go into his start in the industry at ChaCha (a Q&A Search Engine), to Motricity, and AdMarvel, before he finally landed at AdColony.

    He also shares more on AdAlpha and how he's building a Marketplace for Mobile Video PMP deals (through an AirBnB-type user experience) where buyers can see all Mobile App Video deals in the market, globally.

    Finally, we dig deep into trade secrets that top yield optimization managers use to maximize yield and fill rates, from an industry expert. Tune in to hear more!

    • 34 min
    Credit Karma's Vishal Korlipara on Hitting 100M Registered Users, International Expansion through UA, and being the Largest Financial Affiliate Network in the World

    Credit Karma's Vishal Korlipara on Hitting 100M Registered Users, International Expansion through UA, and being the Largest Financial Affiliate Network in the World

    This week we interview Vishal Korlipara, Growth Marketing Manager at Credit Karma. We dive into Vishal's background in finance and the digital agency world, before eventually joining Credit Karma.

    We go into Credit Karma hitting 100M registered users, the Atlanta Tech startup scene, Credit Karma being a massive financial affiliate network, and the countries they are focusing on for International Expansion.

    Also, we discuss how the responsibilities of their 120+ Marketing team (30-40% of whom work on performance) collaborate on Acquisition, Engagement, and Personalization.

    • 31 min
    YouTube Videos, Micro-Influencers, & Tik-Tok with Josh Zhang Founder/CEO @ Gainfluence, Product Manager @ Dropbox

    YouTube Videos, Micro-Influencers, & Tik-Tok with Josh Zhang Founder/CEO @ Gainfluence, Product Manager @ Dropbox

    We're sitting here with Josh Zhang, Founder/CEO of Gainfluence - an influence marketing company primarily focused on Youtube and Instagram, and also a Product Manager @ Dropbox Business focused on growing revenue with Dropbox Paper through in-product experimentation and feature launches. 

    We talk all about influencers this time around, and dive into how to work with them: sourcing, pricing, content creation and more. 

    To start, understand your customers and their existing users, figure out which channels those types of users are watching, and figure out influencers and get a price and deal in place. Focus on niche influencers that do well and re-use them. 

    Check out their other social platforms to determine their clout, views and engagement. Learn more about influencer attribution and launch strategies - listen in!

    • 34 min

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